The Campaign Podcast

The  Campaign Big Awards  took place at the Londoner Hotel in Leicester Square last week. Lynsey Atkin, executive creative director at 4Creative; Zaid Al-Qassab, chief marketing officer at Channel 4; Miranda Hipwell, chief executive of Adam & Eve/DDB and Martin Beverley, chief strategy officer at Adam & Eve/DDB discuss the awards show and their success on the night. They also comment on&...

Lynsey Atkin, executive creative director at 4Creative, and Richard Brin, global chief creative officer at Adam & Eve/DDB, review a selection of the latest Christmas ads. They critique the following ads:  John Lewis & Partners  "Let your traditions grow" and  Waitrose & Partners  "It's time for the good stuff" by Saatchi & Saatchi London;  Etsy  "Your mission" by Orch...

Campaign  UK editor Maisie McCabe is joined by Orchard’s chief creative officer David Kolbusz and Leo Burnett’s global and UK chief creative officer, Chaka Sobhani to discuss the first batch of Christmas ads. The trio starts off with a review of  Etsy’s holiday ad campaign  (courtesy of Kolbusz’s Orchard), before chatting about  Morrisons  (one of Sobhani’s), complete with...

The untimely death of Tony Cullingham, head of Bartle Bogle Hegarty London’s incubator course the Barn and former leader of the Watford Advertising Course, elicited an outpouring of love across the ad industry, as creatives thanked the inspirational teacher  for changing the course of their careers. Helen Rhodes, executive creative director at BBH; Martin Reed, deputy head of c...

The media gang bid farewell to Charlie from MiQ, discuss the rise of virtual influencers and what not to do when taking selfies at work. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media. Check out some virtual influencers here: Shudu – The virtual supermodel that partnered with Fenty Tommy Hilfiger’s Virtual Amasador, Noah Olaplex’s AI team member,...

Campaign  features editor Matt Barker is joined by media editor Beau Jackson to discuss recent news stories, including  Transport for London's £2.5bn review  and  Eurostar awarding its European media planning and buying business to Wavemaker. They are then joined by guests David White, PHD Media strategy director, Richard Friar, Starcom managing director and Simon Daglish,...

Our suited, booted and begowned gang chat British Heart Foundation, eBay Love Island, Bauer on the beach, Subway make your own and go crazy for Mimi. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media. Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here:  https://forms.gle/CX...

Rani Patel, co-founder and managing director at Calling; Ete Davies, chief operating officer at Dentsu Creative EMEA; and Sharon Lloyd-Barnes, commercial director and inclusion lead at the Advertising Association, discuss Black History Month. Patel highlights the need for agencies to bring in "new thinkers" among black women – a pool of talent that she believes is "untapped". Davies added that the...

The media crusaders discuss why everyone’s getting into gaming, why agencies should work harder for B2B brands, how B2B brands can supercharge their marketing efforts, and when sunshine yellow can secure you a mortgage. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media. Got a media confession you need to get off your chest? Need some life advice from...

The arrival of the  final ever quarterly print edition of  Campaign  brings together in the studio UK editor Maisie McCabe, art director Chris Barker, creativity and culture editor Gurjit Degun and features editor Matt Barker. The quartet discuss the magazine’s cover design (a throwback to the news story-loaded front pages of yore), with Chris giving a little insight into his creati...

With the annual London series of games taking place this month,  Campaign  features editor Matt Barker touches down with NFL UK‘s general manager Henry Hodgson to discuss Taylor Swift's new favourite sport. American football continues to grow in popularity in this country, so what are the opportunities for brands and sponsorship partnerships to play ball, and will we see an NFL player ap...

Our fabulous four become CMOs of ITV, Roblox, X and Only Fans. What do their first 30 days in charge look like and where are the "Big Dog collabs"? Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media. Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here:  https://form...

Commercial leaders from Sky Media, Channel 4 and ITV spoke openly about Origin, ISBA’s initiative to measure campaign reach across media, as part of  Campaign 's 'TV: The next episode' summit earlier this month. Campaign  revisits the panel session with Brett Aumuller, managing director, Sky Media, Veriça Djurdjevic, chief revenue officer, Channel 4, and Kelly Williams, managin...

Features editor Matt Barker and reporter Charlotte Rawlings discuss the recent  fuss over Burberry's Bond Street  tube station takeover,  Samuel L Jackson appearing in the latest Warburtons campaign  and a Credos report on the  ad bombardment  fuelling mistrust among younger audiences. Matt is then joined in the studio by Lola Neves, chief strategy officer at Nev...

Our media sages knock the tech giants down a peg or two, contemplate eyeball-tracking obsessives and remember to hand in their school essays. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media. Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here:  https://forms.gle/CXPYw4SDRS...

Chaka Sobhani, global chief creative officer at Leo Burnett, and Mike Sutherland, executive creative director at Adam & Eve/DDB, join  Campaign 's work and inspiration editor Imogen Watson to review some of the latest ads. They critique:  Vodafone Ireland "Red family"  by Grey London;  F&F "Make fashion sense"  by Bartle Bogle Hegarty;  Heinz and Lick "Red HTK 57 pain...

Campaign  features editor Matt Barker is joined in the studio by reporters Shuana Lewis and Charlotte Rawlings to chat about the ongoing controversy over mocked-up OOH campaigns, stress-related problems with pitching and Channel 4’s recent announcement that it will be partnering with streaming platforms in the US. Tech editor Coral Cripps meets Will Scougal, founder and managing director Will...

The MediaWeek gang mourn/celebrate the death of traditional shops and discuss the proliferation of streaming services, TikTok copycats and syphilis in the metaverse. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media. Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here:  https://f...

Richard Thompson, the chair of M&C Saatchi in the UK and chair of the England and Wales Cricket Board, joins Campaign's UK editor-in-chief Gideon Spanier, to discuss the growing power of celebrity and influencer talent in the marketing world. Thompson also discusses corporate changes at M&C Saatchi, with CEO  Moray MacLennan leaving in September.  And, as summer draws to a close, Thompso...

A study conducted by Dove Men+Care found a mere 7% of men worldwide relate to depictions of masculinity they see in media. As advertising plays a crucial role in creating and projecting masculine ideals, Lori Meakin, founder and chief executive of The Others & Me, Sofia Ewuraesi Bodger, senior strategist at Analogfolk, Oliver Gibson, strategy partner, BBD Perfect Storm, and David Fanner, a consult...

Our media muckers get to grips with connected TV, the "messy continuum", seasoned Roblox gamers and the metaverse. "The only limit is how good are your plans?" Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media. Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here:  https://fo...

South Asian Heritage Month runs from 18 July until 17 August and aims to celebrate the contributions that South Asian communities are making to the UK. Shahnaz Ahmed, director of creative and innovation at The Social Element; Debarshi Pandit, senior vice president for international business and head of multicultural business at Sky; and Naren Patel, chief executive and founder of Media For All, di...

This week’s podcast sees features editor Matt Barker joined by premium content editor Nicola Merrifield and reporter Charlotte Rawlings to talk about our recent Question of the Week, asking “How big a problem is abusive client behaviour?” The trio also discuss news stories about ant-greenwashing ad being banned from LinkedIn and Chelsea and England footballer Raheem Sterling setting up a creative...

Our media Barbies and Kens discuss Media Week awards, X means death, Barbenheimer and the "jarring, 'Mickey Mouse' mid-roll". Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media. Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here:  https://forms.gle/CXPYw4SDRSqXzZTt8 Hosted on Aca...

When Dept opened a  games-focused division  called Dept/Games, the agency cited a vast majority of younger audiences identifying as gamers (88% of Gen Z) as a reason for creating the division. Campaign ’s technology and gaming editor Coral Cripps quizzes Suzy Barnes, chief executive of Diva, Brent Koning, global lead at Dentsu Gaming, and Rachel Rakowski, global head of gaming at We...