The Buyerside Chat

So here’s the deal. This is a re-air of Episode 61 from May 2024, but trust me, it’s even more relevant now than when it first dropped. With the Faire Summer Market just four weeks away, your time is precious. This episode is all about getting back to basics, and doubling down on what actually works. Because when your time is limited and your brain is fried, you don’t need more to-dos… you need be...

GRAB THE FREE MARKET PREP PLANNER HERE: https://kristinfishercoaching.com/marketplanner Faire Market is creeping up fast. And if you're already feeling the panic set in? This episode will give you a game plan to ditch the stress.  In this episode, I’m laying out the exact 3-part plan I use with my VIP Faire Bootcamp students to prep for Faire Summer Market - without the stress, the burnout, o...

What happens when your business doesn’t go the way you originally planned? Do you fight to make it work - or follow the opportunity right in front of you? For Rebekah Murray and Colleen Steedly, the co-owners of Dare Gift Boxes , the answer was clear: they embraced the pivot. In this episode, we dive into their incredible journey - how childhood best friends turned business partners transitioned f...

Want to leave me a Question for next quarter’s AMA episode (OR leave me a little podcast love note)?! CALL IN TO THE ‘BUYER HOTLINE’ HERE Introducing… the very first Buyer Hotline Episode! Answering YOUR questions on product collections, pitching retailers & working with sales reps. If you grew up in the late 80s/early 90s, you know that calling a hotline was the ultimate thrill. Radio contest...

What if your grandma’s recipe could become the foundation of a thriving business? That’s exactly what happened to today’s guest, MK Hennigan, founder of In The Curious Kitchen . In this episode, we dive deep into MK’s journey from corporate retail sales to launching a gourmet food brand rooted in her Southern heritage. She shares how she turned a passion for storytelling, craftsmanship, and family...

Register for the FREE Faire Success Blueprint Workshop happening LIVE on 4/28/25: https://kristinfishercoaching.com/faireblueprint   The most successful brands on Faire have a few key things in common - and if you're not seeing the results you want, it’s probably because your page is missing one (or all) of them. As a former corporate buyer, I’ve audited hundreds of Faire pages, and I can tel...

Are your Wholesale MOQs (Minimum Order Quantities) secretly sabotaging your sales? If you've been keeping your MOQs super low, hoping it will attract more buyers… it might actually be turning them away. In this episode, I'm pulling back the curtain on one of the most common (and costly) mistakes I see product brands making on Faire and in wholesale: setting their opening order minimums too low. &n...

The new-year energy has officially worn off, and if you’re feeling like you’ve slipped back into old habits, you’re not alone. But before you spiral into a Q1 slump, let’s talk about spring cleaning your business —aka the quarterly reset you need to keep your business on track (and making money) all year long. I swear by this process, and if you make it a habit, you’ll feel less overwhelmed, make...

Welcome back to the Buyerside Chat! We're diving into the importance of the Product Life Cycle for your business and how it can impact your profitability, assortment balance, and overall strategy. In this episode, you’ll hear: What the Product Lifecycle is and why it matters for your business The common mistakes brands make with their SKUs and collections The three lifecycle buckets and how to app...

Today we’re chatting about the million-dollar question: how do you know what product to bring in (and when)? With retail shifting so quickly, it's key to understand what your wholesale buyers and your DTC customers not only want, but more importantly, what they NEED.  In this episode, you’ll learn about: How to determine the ideal number of product launches for your brand  Timing strateg...

In this episode, Kristin chats with Pinterest marketing expert Meagan Williamson about how to leverage Pinterest and other platforms for your product based business growth. You'll discover: The benefits of a mixed-content strategy, using videos and images to broaden your reach and visibility Tips for utilizing text overlays on Pinterest to help the algorithm identify your audience The role of diff...

If the idea of creating content on multiple platforms stresses you out… this episode is going to re-frame your mindset and show you how easy it can be.  In this episode, I chat with business mentor & content marketing strategist Sarah Weiss of On Brand By Sarah.  In this episode, you’ll hear: Practical advice on diversifying your platform presence and why it’s crucial to not rely sol...

GRAB THE GOAL SETTING WORKSHOP >> HERE ! Before you sit down to set your 2025 goals, you need to take a moment to do a few key things that will help you to create the most profitable strategies for your product business.  Inside this episode, you’ll hear:  The importance of hindsighting your business (and how it will save you time and make smarter decisions!) How to evaluate whites...

The holidays can bring up all the feels… especially if you are navigating challenges in your life and/or your business. Inside this episode, you are getting a front seat to a chat with my biz bestie that came in a moment when I really needed it most.  Disclosure: she did give me permission to share this message! Inside this episode, you will hear: The importance holding space for all of your...

In this episode, I sit down to chat with Sarah Hart, an innovative entrepreneur and founder of Simply Curated and sister brand Hart & Co Home to delve into Sarah’s journey of working in the early days of social media, creating a brand by listening to her customers, and navigating the world of being a viral content creator.  You’ll hear: The evolution of Sarah’s entrepreneurial ventures, f...

DOORS ARE OPEN! JOIN THE FAIRE BOOTCAMP >> HERE ! Feeling overwhelmed by holiday prep? This episode will guide you through optimizing your efforts and making the most of this crucial season. When the chaos of the holiday season kicks in - we want you to be laser focused on your profit drivers (i.e. what WORKS in your business) and NOT reinventing the wheel.  In today’s episode, we’re ch...

To get MORE Faire content (& the exclusive limited series dropping 11/11), subscribe to the FREE private podcast Unlocking Faire HERE: https://kristinfishercoaching.com/unlocking-faire-private-podcast Part two! The Faire Winter Market is right around the corner, so let’s chat about what you can do right now to prep your brand for success.  In this second episode of the two-part series, we...

To get MORE Faire content (& the exclusive limited series dropping 11/11), subscribe to the FREE private podcast Unlocking Faire HERE: https://kristinfishercoaching.com/unlocking-faire-private-podcast The Faire Winter Market is right around the corner, so let’s chat about what you can do right now to prep your brand for success.  In this first episode of the two-part series, you’ll hear W...

Are you leveraging Etsy to it’s full potential? The holiday season is upon us & consumers are shopping earlier and earlier every year.  The Etsy platform meets shoppers where they are at and serves up thousands of products to shoppers… and we want your product to be at the top of that list!  But how? Inside this episode, I chat with Etsy expert, Dylan Jahraus about exactly how you ca...

Part 2 behind the why of closing my product business.  You may have heard that I recently announced the closing of my beloved gifting shop, Bocu. Inside this bonus episode, I’m sharing six lessons learned this year as I’ve navigated the decision.  Whether you are at a crossroads in your own business, considering closing, or just in the thick of it - these lessons will encourage you to gi...

You may have heard that I recently announced the closing of my beloved gifting shop, Bocu. Inside this (very raw, real) episode, I share the full story behind the Why.  How I came to the decision.  What went into it.  And what happens when you give yourself the permission to evolve.  Trigger Warning: this episode discusses infertility If you are currently in this season, know t...

Have you ever wondered how you could get into off-price retailers like T.J. Maxx or Home Goods? Or wondered if that strategy is even right for your product brand? This Buyerside Chat episode is with my friend, Jennifer O’Hare - founder of gift box studio Belle Box Co and former Senior Merchant at TJX Companies. She shares invaluable insights into the off-price world!  In this episode you...

Today’s chat is about getting comfortable with your numbers and facing them head on! We’re talking about how to set sales goals for your product business, and how having a sales and inventory plan can help reduce anxiety around peak sales times.  We will go over how to either set a plan, or to revisit your existing plan for Holiday to make sure you feel really good about it. We will talk thou...

Have you ever found yourself sitting on a TON of inventory for a product that you thought for sure was going to be a best-seller but ended up being a total flop?  We’ve all been there (it even happens in major corporate retail, too). But there is a way to strategically search for and test out new product ideas to find your next best-seller without losing money.  In this episode of The Bu...

In this episode, I sat down with Deonnah Carolus of Ecommerce Savvy to chat about all things optimization. Deonnah specializes in all things Shopify & SEO!  With Q4 Holiday sales right around the corner, now is the time to optimize your product listings leveraging modern ways of using SEO to drive traffic and conversion!  What you’ll hear in this episode:  Tips to optimize your...