Abbie Hughes
The Buyer to Badass Podcast
After over 10 years in the corporate world as a Fashion Buyer, a year ago I took the plunge and quit to start my own business. in Dubai! And let me tell you, it's been a wild time. Now I understand why people say starting a business is hard, but no one shows you behind the scenes of what it's really like when you first start out. Join me for the ride as I go from 9-5 to freelance, and show you how you can do it too. I talk mindset, marketing and myself, and chat to others who have taken the leap from a full time job to self employed. Let's build a brand!
Be sure to visit the podcast's website and support the creator: www.buzzsprout.com
Author
Abbie Hughes
Category
Podcast website
Latest episode
May 26, 2025
Where to listen?
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Episodes
46. Lessons from my therapist: Why did no one tell us this stuff before?! Your toolbox for handling life! 12.02.2024 34:21
I've been having life coaching sessions for the last 3 months and they have been a game changer. Our focus was around entrepreneurship and running a business but we have gone down the rabbit hole and I have learnt so much! We covered dealing with imposter syndrome, how to believe in yourself, how to stop limiting beliefs and catastraphizing your thoughts and how to release your money mindset...
45. Simple strategies for improving your fitness & why it will benefit every area of your life with Ben Mitchem Fitness 05.02.2024 1:04:41
This episode is the only motivation you need to listen to today.. Meet Ben Mitchem, PT and Online Coach. He talks us through how fitness will benefit every area of your life and business, simple strategies for implementing a routine that actually works for you. What we should be eating, and how long we should be sleeping. Plus he talks us through his move from the corporate 9-5 world to business...
44. Living & Working in Dubai: Expectations vs Reality! How to find a job & how much does it cost 29.01.2024 55:13
I've lived in Dubai now for 3 years with my partner. I've gone from employment to setting up my own business In Dubai. It's the question I get asked the most.. what is it actually like living and working in Dubai?! Here's my honest review of everything Dubai related from what your week will look like working in an office, to how much it costs to live here, what salary you shou...
43. I quit my job a year ago to start my business.. here's my true verdict on being self employed 22.01.2024 37:15
So I've been running Base Brands for a whole year now! It has flown by, but it's been a wild year. There's been ups and lows, but here are my top 10 biggest lessons and tips from the last year. If you're thinking of leaving your 9-5 to start your own thing, or if you're already doing it, I hope these tips help! Connect with me: @buyertobadass @abbieabs_ @base.brands Supp...
42. 8 steps to leave your 9-5 job in 2024 and become self employed, freelance or start your own business 15.01.2024 30:29
I took the leap and quit my 9-5 job after 11 years building my career in this industry to start my own business a year ago. Here's what you need to do to be able to quit your 9-5 safely and build your business. Connect with me: @buyertobadass @abbieabs_ @base.brands Support the show: Please subscribe, rate and review on Apple Podcasts to help support the show! Share to your IG stories and ta...
41. Reset for 2024, Part 2: 5 Step Goal Setting Toolkit. What everyone is doing wrong when setting goals 08.01.2024 30:28
In part 1 we focused on reflecting on 2023, your wheel of life and resetting your environment to set the foundations for a great 2024. In this episode it's all about 2024 and setting goals to make it your best year ever! But this system is a little different, and it's guaranteed to lead to success. Here's your 5 step toolkit to work out what you want, create goals, and set a syst...
40. Reset for 2024, Part 1: Reflecting on 2023, your wheel of life & the easiest reset routine to make 2024 your best year ever 25.12.2023 40:03
2024 is nearly here which means it's time to reset so you can step into 2024 ready to make it your best year ever! This is my favourite time of year, so I've split this into 2 episodes: Part 1) Reflecting on 2023 Part 2) Setting your intentions for 2024 Connect with me: @buyertobadass @abbieabs_ @base.brands Support the show: Please subscribe, rate and review on Apple Podcasts to help s...
39. It's not you, it's them: Toxic situation at work update! How to get over it & move on 18.12.2023 30:50
I had such a big response to the first episode many months ago on Toxic Workplaces, that it seemed only right to update you all on where I'm at now. I'm finally over it! But it's been a long journey, and here's how I did it. Part 1: https://podcasts.apple.com/gb/podcast/the-buyer-to-badass-podcast/id1677356145?i=1000607066293 Connect with me: @buyertobadass @abbieabs_ @base.bra...
38. Getting comfortable in your feminine energy & how you can use it to build a business 11.12.2023 39:52
Okay so this kind of took me by surprise! My whole career I've been rooted in my masculine energy. I thought I needed to be to be successful. But in the last year I've enjoyed embracing my feminine energy in my personal life. To be honest, this scared me as I thought I wouldn't be able to run my business this way.. but I've got news for you! It can be BETTER to run your busines...
37. These successful entrepreneurs all have one thing in common: Routine! How to build and sustain a routine to suit you and your goals 27.11.2023 33:58
Okay so I know it sounds super boring, but stick with me! Today we are talking all things ROUTINE. All the podcast guests I've had on have said routine is their number one way of why they've been able to build a successful business, and how they managed to quit their full time jobs. So there must be something in it right?! In this episode I dive into the science behind routines and habit...
36. Manifest anything you want with these 4 easy steps 20.11.2023 37:43
MANIFESTING! It's the buzz word at the moment, everyone seems to be doing it - but how does it actually work and what do you need to do to manifest anything you want? Here are 4 easy steps to manifest everything you've dreamed of - whether you know what that is or not! Connect with me: @buyertobadass @abbieabs_ @base.brands Support the show: Please subscribe, rate and review on Apple Pod...
35. This one thing will show you exactly what you want... how did this happen to me this week?! 13.11.2023 25:43
Okay so this totally blind sided me today! Where did this even come from?! So let's dive into jealousy.. why do we feel it, what it means and how to get rid of it! Connect with me: @buyertobadass @abbieabs_ @base.brands Support the show: Please subscribe, rate and review on Apple Podcasts to help support the show! Share to your IG stories and tag me! Help a gal out! *New Episode every Monda...
34. How to feel fulfilled on your road to success + my trip to China and a new business mastermind! 06.11.2023 31:48
So I've always measured success by money.. it's the easiest way right? When someone says success, we automatically think wealth, power or status. But I've realised that there are other ways to measure success in your life, and it's actually important to enjoy the journey of success along the way! Connect with me: @buyertobadass @abbieabs_ @base.brands Support the show: Please...
33. Podcast takeover: I never wanted to be an entrepreneur but now I run a 6 figure business and here's how you can do it too 30.10.2023 46:58
It's Hannah Sadler back on the podcast! And this week I've taken over and it's time to put Abbie in the hot seat! I ask her 10 questions, from how she actually went from 9-5 to self employed, to what she regrets and what's in store for the next year. Connect with me: @buyertobadass @abbieabs_ @base.brands Support the show: Please subscribe, rate and review on Apple Podcasts to...
32. Reset with me! Level up and get into your productive era, routine, self care and manifesting clients 23.10.2023 21:17
I've been here, there and everywhere for the last few weeks, and it had led to me feeling uncertain and out of my routine. So this weekend I said enough is enough! There is only 10 weeks left of 2023, don't waste it! Use them to get your shit together with me, and here's how! Connect with me: @buyertobadass @abbieabs_ @base.brands Support the show: Please subscribe, rate and revie...
31. Jane Asple, from Primark Buyer to Founder of Emma by Jane: I turned down my Dragons Den investor & was days away from closing my business.. but then this happened! 16.10.2023 55:50
I am so excited for you to hear from today's guest Jane Asple. Jane went from Primark Buyer to founding her own jewellery brand, Emma by Jane. Her story is so fascinating (it doesn't start where you'd expect) and super honest. She talks through the highs and lows of business - how she went from securing investment on Dragons Den, to turning them down and nearly closing down the bus...
30. Hannah Sadler: Starting over in your 30's, travel vs career & how to decide what business to start when you have no clue! 09.10.2023 48:10
Welcome to a very. special podcast episode with my bestie Hannah Sadler! She is visiting Dubai at the moment so obviously I had to do an episode with her! Hannah's background is Fashion Merchandising, and she talks all about how to travel and maintain a career, and pivot in your early 30's! She knows she wants to start her own business but doesn't know what she wants to do! So here...
29. Why did I never know this before?! Why I'm now taking networking seriously & why you should too, whatever stage of your life, career or business you're at 02.10.2023 29:03
Okay so maybe I was arrogant, maybe I was naive but I never took networking in my career or business seriously. If I'm totally honest I thought it was a waste of my time. Everyone always says 'it's not what you know, it's who you know' and I never believed this. UNTIL NOW! Networking is now one of my priorities to build my business, and it should be for you too, whatever...
28. Stop always thinking the worst! A note to myself, plus my busiest week ever, Q4 goals and hiring a new team member 25.09.2023 31:35
In this episode I dive into why I can sometimes fall into the loop of catastrophizing thoughts in my head and always thinking the worst and how I snap myself out of it. Also a recap on the busiest week ever and what I have planned for the rest of the year. Connect with me: @buyertobadass @abbieabs_ @base.brands Support the show: Please subscribe, rate and review on Apple Podcasts to help support...
27. 5 steps to build an unbeatable marketing strategy + my trip to Saudi Arabia! Is it the new Dubai? 18.09.2023 33:59
I relaunched my company on Instagram last week and got an amazing reach of over 36,000 with 25k views on 1 reel! This is after 6 months of posting consistently 5 times a week and is the outcome of a carefully crafted marketing strategy. In this episode I talk you through 5 steps of how to build your marketing strategy. Whether you have a brand, want to launch a brand or just want to learn more ab...
26. Things I wish i knew sooner about running a business remotely: from Dubai, to London, to Paris and Saudi 11.09.2023 29:51
I'm back! What a 2 weeks it's been, I went back to the UK to spend time with family and then straight to Paris and Saudi for work! Throughout this whole time I worked remotely, and boy was it HARD! It sounds so glamorous working remotely, but the reality of running a business remotely is not that at all. Here's how the last 2 weeks have been, and what I'll do differently next...
25. Why I'm relaunching my business, building a brand I can scale & realising the freedom of being self employed 21.08.2023 29:14
I have been working so hard for weeks on the grand relaunch of Base Brands! But why do I need to relaunch? Essentially I've built a business that is not fit for the future. I am niching down on my target client, and scaling back my services A LOT! It's kinda scary. I've also pulled forward my relaunch by 4 weeks by taking imperfect action. I've realised imperfect action is bet...
24. Make your product brand happen by forgetting everything you know about high street retail buying and thinking outside the box, plus building momentum and trips to Saudi! 14.08.2023 38:50
The one thing that stops so many people from starting their own brands is MOQ's (minimum order quantities). Without investment, it can be impossible to get anywhere close to what factories are asking for. So how do small and start up brands make it work? In this episode I run through what to focus on when you first start your brand, and how to overcome that daunting challenge of quantities! ...
23. I cut my work hours by 90% and still earnt the same! How I am working smarter, not harder from now on 07.08.2023 30:58
The last 3 weeks has been a lot, I've juggled family staying with us in Dubai, moving house and running my business. I wanted to give my all to all three of them, but I realised very quickly that was impossible. It was very nearly an absolute disaster! So how did I navigate balancing all 3? I cut my hours by 90% and still got 50% of my usual work output done... how is that possible?! What ha...
22. If you start now where could you be in a year? Top 10 highest paying side hustles you can launch now alongside your full time job 31.07.2023 31:10
I totally get not everyone wants to leave their job, it doesn't have to be all or nothing. This is why side hustles are the way forward! Expand your skillset, try new things and make some extra cash to enjoy. Here are the top 10 highest paying side hustles you can launch right now, alongside your full time job and how to get started! Connect with me: @buyertobadass @abbieabs_ @base.brands Sup...
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