Abbie Hughes
The Buyer to Badass Podcast
After over 10 years in the corporate world as a Fashion Buyer, a year ago I took the plunge and quit to start my own business. in Dubai! And let me tell you, it's been a wild time. Now I understand why people say starting a business is hard, but no one shows you behind the scenes of what it's really like when you first start out. Join me for the ride as I go from 9-5 to freelance, and show you how you can do it too. I talk mindset, marketing and myself, and chat to others who have taken the leap from a full time job to self employed. Let's build a brand!
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71. 5 unexpected but BIG tips for success when starting your own business. 26.05.2025 29:53
In today’s episode, I’m celebrating 2 years and 3 months since leaving my full-time career and going all in on my business. It’s crazy how fast time has flown! I thought I’d share 5 lessons I’ve learned along the way—lessons that weren’t really on my radar when I first started this entrepreneurial journey, but that have turned out to be game-changers. From dealing with the mindset challenges of wo...
70. How I Transformed My Business After My Quietest Months Ever 06.05.2025 28:46
How I went from having my quietest months ever to suddenly feeling so busy that I’m already booked up for months in advance, talk about a turnaround! I’ll take you through the ups and downs I’ve faced over the past few months, starting with a tough January and February where it seemed like everything was against me. From client cancellations to no new leads, it was a challenging time. But I didn’t...
69. What happens when things go wrong with clients in your business & how to regain your confidence. 28.04.2025 33:02
In today’s episode, I’m diving into something I know we’ve all faced in business, losing confidence when things go wrong. Whether it’s a client situation that doesn’t go as planned, or a string of difficult moments that make you doubt your abilities, I’ve been there. And I want to share how I got through it, and what you can do if you’re feeling the same. I’m talking about two tough client experie...
68. I'm back! This is what happens when business isn't your main focus in life. Life updates & nightmare clients. 21.04.2025 30:13
I’m back! It’s been a minute, and I’ve got so much to catch you up on. Life threw me some curveballs over the past few months - clients, personal stuff, and, of course, my usual entrepreneurial hustle. Let’s just say my business wasn’t always my main focus… and I’m here to share how I navigated that. In this episode, I’m opening up about why I dropped the ball on the podcast and what happened when...
67. Start before you're ready + my biggest mistake in business 12.08.2024 30:19
I made a big mistake in my business, probably the biggest since I launched. I've been paying the price for the last 3 months, but if I had just started before I was ready I would have avoided it all. Here's why you should do the same. Plus massive personal and work updates that I am so excited to share with you! Connect with me: @buyertobadass @abbieabs_ @base.brands Support the show:...
66. Your vibe attracts your tribe + the reality of being freelance and running your own business in Dubai 22.07.2024 21:19
We had a big manifestation come to light this week, one that I'd almost forgotten about! So I'm taking the time to be grateful for how far I've come since starting my business 18 months ago. And this made me think how it's only happened because of those I am surrounded with - the infectious energy and support. Your vibe really does attract your tribe and here's why.... Che...
65. More people than ever are starting their own businesses, so why aren't you? Plus reset & Dubai summer update! 17.07.2024 31:07
More people than ever are starting their own businesses right now, but people often say "the market is saturated so why would they work with me" and this stops them from taking action and starting something... Don't be that person! Here are 3 ways to stand out in a crowded market and make people want to work with YOU! Connect with me: @buyertobadass @abbieabs_ @base.brands Support...
64. Reset with me after hitting burnout.. Realistic morning routines, work, self care and saying no. 08.07.2024 32:56
So it happened.. a month of working 13 hours, 6 days a week finally caught up with me. I knew I was heading for burnout but to be honest, I thought I had another few weeks in me to push before I got here. But no, here we are! Reset with me to get back on track - realistic morning routines, meditation, meal prep, fitness and self care. Connect with me: @buyertobadass @abbieabs_ @base.brands Suppo...
63. The freelance dream is a lie: This is what it's really like when you go self-employed 24.06.2024 34:23
Welcome back to the Buyer to Badass podcast! Now I was tempted to not record this episode at all because I didn't want it to come across negatively. If you told me 2 years ago what I'd be doing right now, I would have SOLD MY SOUL for this life! I am so grateful to be where I am right now, and always remembers - pressure is a privilege. BUT that doesn't mean it's all flowers a...
62. I'm having the best month I've ever had in my business & here's how I did it (it's not what you'd think!) 17.06.2024 27:41
Hey! So last month I was travelling and had one of my lowest months revenue wise in my business, but I recovered quickly and in 2 weeks I've turned it round and have just hit my HIGHEST ever revenue! I'm as surprised as you to be honest, but when I actually look at it there's a number of things I did to make this happen. So if you're struggling to make sales in your business,...
61. I'm launching my second business in 6 weeks and I"M SCARED! Here's 5 steps to overcome fear and get it done. 10.06.2024 31:04
Hello and welcome back! It was my first week back in my usual Dubai routine last week and it was super busy. My brand, Brow Balance also launches in 6 weeks time - so the pressure is on! We've been working on Brow Balance for 2 years now, and I've been so chilled during the whole process but now we're a matter of weeks out - I'm freaking out! So why am I feeling so scared whe...
60. Reset with me in Dubai after travelling for a month & Books that changed my life part 2 03.06.2024 29:34
Hello from Dubai! After a month of moaning about the cold in the UK, I am not definitely going to spend the next 4 months moaning about the heat in Dubai! It is so nice to be back, but boy is it hard to get back into my routine after a month away! You also loved Episode 1 of Books that Changed my Life a few weeks ago, so here's my final 4 books that are absolute game changers! 1. Working H...
59. Why the remote working dream is a lie, tips when working abroad & the biggest differences between the UK and Dubai 27.05.2024 36:51
Welcome back... from the UK! I am in the UK for the whole month of May, and I was so naive to think I could run my business as I usually do, but abroad. How wrong I was! The dream of working remotely from a beach in Thailand is officially a lie guys and here's why! Plus my top tips for working remotely properly. Connect with me: @buyertobadass @abbieabs_ @base.brands Support the show: Pleas...
58. From Buyer to Career Coach: Navigating uncertainty, fear and how to transfer your skills as a Buyer to something new with Levanah Gates 13.05.2024 51:17
Welcome back to the Buyer to Badass podcast where we continue to explore the journeys of individuals who have taken the leap from the corporate world to something new. In this episode, Abbie and Levanah chat about the highs and lows of transitioning from a corporate buying role to entrepreneurship. Levanah shares her remarkable journey of self-discovery, from questioning the status quo to rewriti...
57. How the hell do you know what to charge as a freelancer?! How to price your services and actually stand by these prices. 06.05.2024 38:19
We're talking money! This is a big one when running your own business, and pricing can make or break your business. You don't want to price yourself out of the market, but you also need to know your worth. Here's exactly how to come up with the perfect price for your services or product. Erm okay this sounds great, but now what do I do when clients try and negotiate me down? Yes, th...
56. Book Recommendations Part 1: These books changed my life and they're going to change yours too! 29.04.2024 35:57
In this episode I'm talking all things BOOKS! But if you're not into reading, this is still for you! I've listened to most of these on audible or via podcasts, so don't worry if you've got no time to sit and read. But RT now guys, these books literally changed my life. "The Chimp Paradox" by Professor Steve Peters "Free Range Human" by Marianne Cantwel...
55. My tried and tested method to find clients & keep them as a freelancer (and Dubai flood drama update!) 22.04.2024 45:53
Welcome back to another episode of the Buyer to Badass podcast, and before we go into the actual topic I give an update of the DRAMA of the Dubai weather this week! It's been a wild time. We then talk about how to find clients as a freelancer to bring into your business. This is usually one of the biggest roadblocks of someone starting their own business because of the fear of how to bring i...
54. Do you really have what it takes to launch a brand? Here's what you actually need to prepare yourself for! 15.04.2024 37:11
Welcome to The Buyer to Badass Podcast! In today's episode, we're diving deep into what it takes to launch a brand. From the initial idea to navigating the complexities of production and marketing, I give you the real lowdown. Finding your Path Branding Essentials Supplier challenges Legalities and Logistics Launching your brand Navigating Feedback The Reality of it all! So just reme...
53. Life after leaving corporate with Cait Anderson: Staying motivated and what really happens when you start your own business 08.04.2024 43:42
We're delving deep into the crazy world of entrepreneurship with our guest, Cait. Here's a sneak peek at what went down:Meet Cait, a digital advertising pro who made the daring leap from corporate life to entrepreneurship. Corporate to Entrepreneurship: Cait shares the pivotal moments that led her to leave the security of a corporate job and pursue her entrepreneurial dreams. Cultural Sh...
52. Why is being consistent so hard?! This is the easy way to actually get things done 25.03.2024 28:35
We are celebrating our 52nd episode aka 1 year of the Buyer to Badass podcast this week! What a momentous occasion, but how did I manage to stay consistent, recording an episode every single week (almost!) for a year?! Well here's how it's done... Connect with me: @buyertobadass @abbieabs_ @base.brands Support the show: Please subscribe, rate and review on Apple Podcasts to help support...
51. Work-Life Balance when running your own business: How to balance your relationships 18.03.2024 30:21
So what do you do when your business is your baby? There isn't enough time in the day for yourself, your partner, your family or your friends. Well this can't last forever, so here's how I manage working 6.5 days a week and have a life. Connect with me: @buyertobadass @abbieabs_ @base.brands Support the show: Please subscribe, rate and review on Apple Podcasts to help support the s...
50. It all went wrong! What to do when unexpected things happen in your business, raw emotion & a guest pep talk that you need to hear today 11.03.2024 22:55
So it all went wrong this week. Something very unexpected happened in my business and it threw me! I went straight into panic mode. In this episode, spend the week with me as we experience the emotions and the outcome together. Connect with me: @buyertobadass @abbieabs_ @base.brands Support the show: Please subscribe, rate and review on Apple Podcasts to help support the show! Share to your IG sto...
49. Living like your future self, delegating my life & it's ok if it's not your soft girl era 04.03.2024 30:48
We are essentially cash machines - we make deposits and withdrawals. Withdrawals are inevitable, but it's the deposits that help us in the future. So how can we take action today to live like our future selves? Plus a very exciting personal update.. we had a baby! Well a fur baby. And how I'm on a mission to delegate as much of my life as possible, is this the right thing to do?! Conne...
48. How cycling syncing will change your life & what to do if it's time for a career change 26.02.2024 32:56
Side note, but cycle syncing is a game changer. I've educated myself on my cycle and how to plan and organise my life around it. I did it for the first time this week and it's already changed my life. I talk through exactly what it means, and how you can implement it easily into your life. Then onto the tough stuff.. are you ready for a career change? Is it time to switch industries? Too...
47. Why do some brands make it & others don't? 50% of brands fail in 5 years: Here's how to make sure yours doesn't! 19.02.2024 26:58
The statistics are pretty gruesome... 20% of brands fail within the first year, 50% within the first 5 years and 80% within the first 20 years. So how the hell does anyone create a successful business?! Here's the main reason why brands fail, and how to make sure yours doesn't. Connect with me: @buyertobadass @abbieabs_ @base.brands Support the show: Please subscribe, rate and review on...
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