The Businessology Show

Jason had the privilege of speaking with Shannon Langrand of Langrand agency, based out of Houston, TX. They discussed the process of how Langrand took the risk to their narrow niche specifically in the healthcare industry. Shannon shares how they crafted their team around that expertise and the importance of building a team model that reflects the promises you make to your market.

Jason Blumer chats with Joe Rinaldi, founder of That Was Clutch, on this episode of the Businessology Show. Joe brings to to the table a creative take on business development and avoiding the one-size-fits-all approach with his clients. He shares how beginning the process with general principles, but then allowing the nuance of each unique owner and client to shape his strategy has been key. They...

Jason Blumer welcomes Dan Englander of Sales Schema onto the Businessology Show. Dan shares his background and experiences as a salesman. Jason and Dan then discuss the difference between sales and marketing, which are most often thought of as being the same. Dan also provides some tips for lead generation in your market that you can implement no matter where you are in your agency journey.

On this Businessology episode, Jason Blumer had the opportunity to talk with Jen Dary about what it looks like to coach clients through this economic disruption. Jen is the founder of Plucky, a leadership coaching and consulting firm based out of Berkley, CA. She shared with Jason her own personal transition and reframing her of goals through this season. As she has asked of herself and her client...

Jason Blumer chats with Andrew Verboncouer on this episode of Businessology. Andrew founded Headway with his brother and another partner, which creates solutions for their clients using design strategies and intuitive thinking. Andrew explains the benefits of working with clients side-by-side and challenges with determining the capacity of a team.

Meghan Phillips of Honey joins Jason Blumer on this episode of the Businessology Show. Meghan and Jason talk about niching, designing internal processes and creating a tapestry with your team. Both Meghan and Jason are featured in Adam Davidson's new book, "The Passion Economy." Come see Adam, Meghan and Jason at SXSW in Austin, TX!

Jason Blumer is honored to have Adam Davidson as a guest for this latest episode of the Businessology Show. Adam Davidson has just launched his book call the "The Passion Economy" and talks with Jason about why he wanted to write this book and what we can learn from evolving into a passion economy. We usually tend to only look at the negatives when it comes to news about economic change, but Adam...

On this episode of the Businessology Show, Jason Blumer reconnects with co-creater, Dan Mall! Dan is also the founder and director of SuperFriendly, which is a teaching agency. Meaning they help in-house design teams create systems to make a better design product. Dan gives Jason details on how this type of agency runs and the benefits of being a teaching agency.

Ben Aston joins Jason Blumer for this 95th episode of the Businessology Show. They discuss project management specifically for digital agencies and the benefits of having this position in the team. Providing structure for engagements, driving the timeline for projects and maintaining the overall view of the deliverable to the client are just some of the benefits Ben and Jason talk about.

Jason Blumer talks with Ryan Berman about courage and what does that really mean. Ryan shares his experience with discovering courage and how you can tap into your own. Their discussion is deep, but will offer great tips for you to take your fear and dare we say befriend it. Plus Ryan shares his equation for what courage is made up of and why it takes all 3 factors to create courage.

Emily Cohen is a brutally honest consultant and talks with Jason Blumer about her design consulting experience and her new book, "Brutally Honest, No-bullshit business strategies to evolve your creative business." Emily shares her opinions on when to hire a project manager and the importance of building relationships with your clients.

Prentice Howe explains challenger brands and why he decided to focus on this specific market. Jason Blumer and Prentice then discuss the pros and cons with working in a narrow market and the type of impact it can make to a small environment. As well as discuss what it means to be a part of an internal team rather than a contracted agency working with an internal team.

Matt Faulk takes us back to the basics of branding. Branding helps us connect with each other, which in turn creates the culture around us. Hear as Matt walks us through his journey to building a top branding agency. How qualities and values matter when you are building relationships with clients and the people around you.

In this episode, Jason Blumer sits down with Josh Barrett and Gabe Levine to discuss how agencies and other creative business can "do business right" from the very start with foundational agreements. They cover several kinds of agreements in this show, including: -Partnerships and mergers -Employee agreements -Contractor agreements They also cover the kinds of agreements you need if you are in a g...

Andy Budd brings years of knowledge and experience to his interview. Hear from Andy on the changing shape of the agency world and how it has evolved during his career. Andy will also share why the clients he serves and his greatest competition are one and the same. The market has shifted over the years and Andy describes why this has been great for how they like to work at Clearleft. Hear the valu...

Todd Hartley's interview will make you want to shoot a video (or ten) before you even finish this episode. Learn why Todd is so passionate about using video to help companies tell their stories. Also hear from Todd about the Netflix Economy and what that has to do with your sales, which platforms work best for showcasing your videos, his favorite equipment, and his recommendation for the FIRST thi...

David C. Baker is the expert's expert. In this episode, he challenges our thinking about what it really takes to become great agency owners. David walks us through the relationships between pattern matching, intelligence, and positioning. He helps us think through the question of how much we should be getting paid as well as the problem of caring more about our value than our clients. David also h...

Anthony Armendariz has grown his company from a freelance model to a team of over 20 people. In this episode he shares his thoughts on: -Maintaining culture through rapid growth -How your growth may need to become more intentional once you have a team -The importance of not burning any bridges with any clients or team members -How Funsize has been able to serve clients like Volvo, Facebook, Oracle...

Listen to Steve Gordon of The Unstoppable CEO share how podcasting is unique in its ability to help your leads trust you. Steve also shares his own difficult early lessons that made him care so much about sales and marketing and why selling in a marketing-based business will be less effective using methods that are most often used with product-based businesses. Steve articulates the important role...

Jason Pontius and Tonya Moyle have YEARS of experience serving colleges and universities with web services, branding, strategy, consulting, and more. In this episode, hear how they started serving a niche, how they understand their value, the impact of travel on their team and revenue, what they provide as a deliverable, and their view of offering different strengths and gifts to the company. They...

John D. Saunders is passionate about digital marketing and helping businesses make the most of their online presence. Listen for ideas, tips, tricks, and loads of wisdom about: -SEO and how it's changed -Repurposing Content and catering to YOUR preferences and style -The value of long form content -The 80/20 rule for social media sharing -Taking a lead from awareness to a purchase -John's favorite...

Hear how Anna Wolf, CEO of SuperScript Marketing, has been growing her company. She shares: - How she chose her niche - Why finding valuable team members is a challenge, but worth pursuing - How she knows her value to her market - How she and her team created their own "Playbook," a unique resource that helps clients know if their content marketing is delivering results - Why metrics matter for co...

In this episode, hear from Proportion Design partner, Blake Goodwin. Blake shares how Proportion, a branding agency, runs their business. Blake shares his thoughts on: -when it’s necessary to lean on a contact -how long a typical project lasts for Proportion -how Proportion Design determines if a client will be a right fit (or not!) -the internal team structure that allows for the best client expe...

In episode 80, Jason Blumer and his guest, Jeremiah Smith of Simple Tiger, cover areas related to SEO and beyond, including: - How SEO relates to inbound marketing - The value of SEO to clients - The importance of permission marketing - Why he decided to choose one service (SEO) and commit to being excellent in that one area - How Simple Tiger educates clients on getting the most value from the tr...

In Episode 79, Jason Blumer speaks with Chris Vogel. Chris defines his company as a one man agency. He explains the difference between his model and a freelancing model. Chris is a picture of intentionality in business. He can articulate each decision he has made. Learn about Chris' love of process and his Instruction Maps, why he intends to remain a small agency, his definition of a brand, and th...