The Business Reboot | Strategy & Stories for Women Building Their Dream Business

Let’s be real: you didn’t quit your 9-to-5 to work 24/7. We sit down with Retha Nichole, coach to C-suite executives, to talk about how to escape the hustle trap and build a business that actually aligns with the life you want. Retha shares the two moments she knew she'd made it, and why time freedom (not revenue) is the currency smart women are chasing. If you've ever wondered whether you built a...

Joe was 29 years old with two failed restaurants, $3,000 in the bank and $30,000 due in five days. He was on the verge of bankruptcy, but he had a vision and took a leap of faith: he opened another restaurant. This week we're celebrating our 200th episode with Joe Nedza, father of two (with two more on the way) and owner of five thriving restaurants in Georgia. His story will inspire you, and more...

Danica started scrubbing toilets for her dad's company at age 12. Today she runs it, overseeing 34 employees and a nationwide footprint. But the marker of success she keeps coming back to isn't revenue or recognition… it's being able to make payroll, invest in her people, and still show up for her family. If you’re tired of measuring yourself against someone else’s benchmark, this conversation is...

What does "making it" actually look like? For Vanessa and Eduardo Serrano, owners of Revamp Athens and parents of three, it looked like a spa day, a round of golf, and a stronger marriage. No revenue milestone. No viral moment. Just the business finally working for them. Tune in to this honest conversation to learn how to scale with integrity, buy back your time, and build something that serves yo...

When did you know you’d made it? Ask nine different people, and you’ll get nine different answers. Well, this summer, we’re doing just that: for nine weeks, we’re going to sit down with some of our favorite business leaders and hear their definition of success. This week, it’s our turn. Get ready to hear about our personal milestones and mindset shifts, but more importantly: consider this your inv...

We're cracking open the time capsule and going back to 2015… and let's just say, our past selves had a lot to learn. In this special replay, we unpack a decade of hard-won wisdom and get real about what we’d tell our younger (and more stubborn) selves. If you've ever stayed too long, pushed too hard, or gotten stuck waiting for someone else to give you permission, this one's for you. Hear more on...

We're calling it out: you don't have a time problem, you have a priorities problem. In this special replay, we break down the real reasons businesses plateau, and (more importantly) what it takes to break through. We talk about team building, time blocking, and yes, actually taking care of yourself. Prepare for some tough love and the tools you need to finally stop working in your business… and st...

Success looks great on paper… until you're too burned out to enjoy it. In this popular replay, we sit down with the brilliant Chad Brown, CPA (and serial entrepreneur). In this refreshingly honest conversation, Chad explains the true cost of chasing business growth for the wrong reasons. We discuss ego, spending habits, hustle culture, and why your 16-year-old self would probably already be proud...

Whose highlight reel are you letting live rent-free in your head? In this fan-favorite replay episode, we get real about the comparison trap… and how the wrong success stories can sabotage your business. From studio spaces to home offices, big wins to quiet pivots, we redefine what "winning" actually looks like. Spoiler: it probably doesn't look like hers. And that's exactly the point. Hear more o...

If your business still fits who you were five years ago, we need to talk. In this special replay episode, we explore the quiet pivot happening among successful women who know what they don't want anymore… and that clarity is changing everything. We cover the difference between burnout and a strategic pause, what to do when your brand no longer fits, and the practical questions you need to ask your...

You hit the goal. So why don’t you feel better about it? Yeah, we've been there too. We talk about the emotional crash that follows the win, the habits holding you back, and the gap between who you were when you built this thing and who you need to be now. Your business leveled up… now it’s your turn. Listen to our interview with Scout from De Sois here . Hear more on our email list. Get it here:...

Raise your hand if you've been trying to choose between social media and email marketing. Now put it down, because we're here to tell you: they are NOT enemies! Think of social media as your sidewalk and email as your front porch… one gets attention, the other builds trust and closes sales. Tune in to learn how each one plays a specific role in your funnel, and why your email list might just be yo...

We built a business that lets us work from Hawaii, take three weeks off at Christmas, never miss a school pickup… and make a profit. In this wrap-up of our fear series, we share how hard boundaries, smarter systems, and a whole lot of "no" gave us the freedom to work less, earn more, and actually enjoy the business we built. Sound like something you want? This one's for you. Hear more on our email...

Visibility isn't the problem. The elaborate system you've built to avoid it is. We break down the sneaky ways fear disguises itself as strategy, from platform-hopping to perpetual prep mode. If you've got something that helps people, the most selfless thing you can do is show up with confidence… even (especially) if you’re afraid. Consider this your permission slip to show up. Do it scared. Let's...

Raise your hand if you've ever discounted your prices to avoid upsetting people. (Same.) We unpack why underpricing is almost always driven by fear (not strategy), and what to do about it. We talk about how to simplify what you sell, charge what you're worth, and build a business that pays you. Because a business with no profit margin... is a hobby. Hear more on our email list. Get it here: The Re...

We see you. Running a business, raising a family, and keeping the whole world spinning. But here's the problem: your business is asking you to show up like it’s the only thing that matters. In this conversation, we dive into what it actually means to feel stretched too thin (hint: it's not burnout) and teach you strategic tweaks to help your business work with your season of life. Spoiler alert: t...

We see you, quietly whispering "someday" to your biggest goals… and we're here to shake you out of it. The "perfect time to start" isn't coming! We teach you why long timelines keep you stuck, how to tell the difference between patience and avoidance, and how to finally give your "someday" a due date. Tired of letting fear book your calendar? This one’s for you! Hear more on our email list. Get it...

If we were starting over in 2026, we’d do a LOT less… and make a whole lot more. In this episode we bring some brutal honesty about what we’d never waste time on again, like chasing every platform, underpricing to prove ourselves, or building offers that don’t fit real life. We’re sharing our hard-won lessons about pricing, clarity, email lists, boundaries, and why relationships beat reach every t...

Let's be honest: showing up for your business when the world feels like it's on fire? Not easy. But we're here for it. This week, we tackle the messy middle between empathy and burnout, compassion and collapse, awareness and overwhelm. Spoiler: keeping your business running isn't selfish… it's how you fund the good you want to do in the world. Ready to lead without losing yourself? Let’s go! Hear...

Your clients don’t need another course. They need someone to help them actually DO the thing. We break down the evolution happening right now in online education, why decision fatigue is the silent business killer, and how to layer implementation and hands-on help into what you already sell. If you want to help your clients finish what they start (and get results), this one’s for you! Hear more on...

What if the goal isn’t to grow bigger… but to live better? Let’s get real: your business should serve your life, not swallow it whole. Learn how to ditch the hustle trap, know when your brand no longer fits, and reboot the right way (spoiler: pivots later in life are a sign of wisdom, not failure). Ready to do business differently? Yeah, this one's for you. Hear more on our email list. Get it here...

If the pressure to “start fresh” every year makes you roll your eyes... we’re with you. And here's a better plan: three no-BS tweaks to transform your Q1 profits. We're talking clarity that converts, pricing that actually reflects your worth, and visibility that doesn't require going viral. No need to scrap everything you built. We show you how to refine what's already working so you can make more...

Think big audiences = big money? Think again. In this special episode, we're welcoming a new member to our team AND giving our hot takes on some misconceptions about entrepreneurship. We break down the “soft life” trend, explain why AI can copy your content but never your story, and show how women over 40 are building wildly profitable businesses around life… not the other way around. If you’re of...

You've evolved, your clients have evolved, and guess what? Your business strategy needs to catch up. From delegating what drains you to experimenting without overthinking, we're here to help you stay ahead of the curve. Learn to evolve your business with intention, charge what you’re worth, and most importantly: stop doing the things that don’t work. If you’re ready to build a strategy that actual...

Let’s talk about that email list you’ve been avoiding. Don’t panic, it’s not a lost cause! We’ll walk you through how to reconnect with your people (no awkward apologies needed), deliver value they actually want, and turn that silent list into a buzzing community. Consistency beats perfection every time, and your inbox comeback starts now.  Hear more on our email list. Get it here: The Reboot News...