The Business of You with Rachel Gogos

We're re-running one of our favorite episodes from The Business of You archives. If you missed it the first time, or just want to listen again, check this one out! Ever envisioned leading your team effortlessly while sporting cozy slippers? Rachel Gogos turned this dream into reality when she founded brandiD from the comfort of her home in 2007. Long before remote work became common, brandiD was a...

What if the thing you've been chasing isn't actually what you're looking for? Many entrepreneurs build successful businesses or hit major milestones, but they still feel disconnected, burned out, or unsatisfied. The challenge isn't a lack of achievement. It's a lack of alignment. Mike Brcic is a serial entrepreneur, global adventurer, and founder of Wayfinders, a company that helps entrepreneurs b...

What makes people buy? Most businesses assume it's visibility. In reality, trust often matters far more than reach. In this episode, Rachel sits down with Chelsea Clark, founder and CEO of Momfluence, a leading influencer marketing agency that helps brands create authentic connections with consumers through trusted creator partnerships.  Chelsea shares her entrepreneurial journey from scaling a re...

Most entrepreneurs don't realize how much money they're losing through poor tax strategy. The problem isn't always revenue. It's what happens after the money comes in. In this episode, Rachel sits down with Peter Holtz, founder of one of the fastest-growing accounting firms in the country. With experience spanning Big 4 accounting, CFO leadership, and building a $10M-plus firm from the ground up,...

What happens when the drive that helped you build your success becomes the very thing that pushes you toward burnout? Many entrepreneurs pride themselves on powering through exhaustion, stress, and overwhelm. But eventually, the body sends signals that can no longer be ignored. In this episode, Rachel sits down with Dr. Anna Cabeca, a triple board-certified OB/GYN, bestselling author, hormone expe...

Starting a nonprofit can feel inspiring until the paperwork, confusion, and red tape slow everything down. In this episode, Rachel Gogos sits down with Christian LeFer, founder and CEO of Instant Nonprofit, to talk about how mission-driven founders can move from idea to 501(c)(3) without getting buried in complexity. Christian has helped thousands of changemakers launch and grow nonprofit organiza...

What does it really take to build a business people don't just notice, but remember? In this episode, Rachel sits down with Jon Bond, co-founder of Kirshenbaum Bond and a pioneer in modern advertising, to talk about the mindset, risks, culture, and reinvention behind building one of the most influential independent agencies of its time. Jon shares what it took to grow from a scrappy startup into a...

Ever been told "that's too expensive" and felt your confidence drop instantly? It's one of the most triggering moments in business — and one of the most misunderstood. Linda Hunt, the founder of SumSolutions, reframes this entirely: price objections aren't rejection — they're data. When a client pushes back, it usually means one thing — they don't fully understand the transformation you provide. A...

What if the reason your marketing isn't working… isn't your strategy — but how it feels ? Online spaces today are flooded with automation, AI-generated content, and constant noise, but people are craving something different: connection. And yet, many brands are still focused on volume over meaning — pushing out more content instead of authentic stories. In this episode, Rachel sits down with Deann...

So many high performers in sales hit a ceiling where working harder no longer produces better results. It's frustrating, confusing, and often leads to self-doubt. But what if the issue isn't you — it's how your prospects think, decide, and respond in today's world? In this episode, we explore a radically different approach to sales — one rooted in psychology, emotional intelligence, and subconscio...

Could the "boring" parts of your business actually be your biggest competitive advantage? In industries built on appearance and experience, it's easy to focus on what people see. But the brands that truly last are built on what people don't see — systems, standards, and an unwavering commitment to doing things right. In this episode, we explore what it takes to build a premium brand in a highly co...

Ever think about how much trust shapes your marketing? In today's digital world, attention is fleeting and trust is harder to earn than ever. Building a brand that lasts takes more than visibility. It takes consistency, integrity, and a clear point of view. In this episode, we explore what it takes to build long-term success in a competitive industry and how to turn your values into a brand that d...

What if your business is losing money in ways you haven't even noticed? For many founders and leaders, financial strategy gets pushed into the background — handed off to banks, accountants, or internal teams. But in today's volatile global economy, small oversights can quietly chip away at profitability. In this episode, Marc Racette, founder and CEO of PulseFX, shares how he helps companies manag...

Flat product sales can be frustrating, to say the least. Chasing quick digital wins or viral moments to fix them can be just as discouraging. Instead of falling into that trap, consider the real driver of sustainable success: connection. In this episode, we explore what it actually takes to build and scale an ecommerce brand today — from launching without an audience to turning first-time buyers i...

What if the conversations you're avoiding are the very thing holding you and your team back? Too often, we stay silent to keep the peace, avoid discomfort, or protect relationships… but in doing so, we create misalignment, confusion, and missed opportunities. In this episode, we explore how effective communication becomes a powerful lever for trust, performance, and leadership growth. Molly Tschan...

What happens when solving your own problem turns into building a brand? For Addison LaBonte, a former NCAA Division I soccer player, a diagnosis that threatened her ability to run became the unexpected beginning of her entrepreneurial journey.  What started as going gluten-free to avoid surgery turned into baking at home… which turned into posting online… which turned into building a nationwide be...

What does it look like to build a meaningful and profitable business — and refuse to sell despite tempting offers? Think about the business world today. Industries consolidate. Companies buy each other out. Others manage to scale growth, but often at the expense of their soul. Staying independent can feel like the riskiest move of all. But what if that risk is the very thing that builds your reput...

Are you building a business, or just a job with your name on it? For many founders, selling their company is a once-in-a-lifetime event. Yet when the time comes, they're unprepared — financially, structurally, and emotionally. They're burned out. Or worse, they're forced into a decision that should have been strategic. In this episode, we discuss what it really takes to sell a business well — and...

What if the reason your marketing "isn't working" these days isn't your team — but your strategy? In today's environment, buyers are changing faster than most companies can keep up. Sales teams are frustrated. Leads are down. And what used to work suddenly doesn't. The real issue? Most organizations are still operating with outdated assumptions about how to turn their prospects into customers. In...

In a landscape overflowing with algorithms, automation, and the chase for followers, it's easy to lose sight of what actually builds trust, credibility, and influence that endures. In this episode of The Business of You , we explore what it really means to build a personal and business brand rooted in identity, integrity, and community — and why visibility alone is never the goal. Dave Behar is th...

Have you ever felt like building your business required you to do things you don't believe in or become someone you're not? What if the real issue isn't your strategy, but the fact that your brand isn't fully aligned with who you are? In this episode of The Business of You , Rachel sits down with Christine Williams to unpack why alignment is the foundation of sustainable success and how to make pe...

Have you ever wondered why some entrepreneurs seem to command instant credibility — before they ever pitch a product or service? Or why certain names carry weight the moment they enter a room? In today's digital-first world, authority is built by owning your ideas. And few people understand that better than Tyler Wagner. Tyler Wagner is a No. 1 Wall Street Journal bestselling author, serial entrep...

What if the reason you haven't reached your next level isn't strategy — but subconscious programming?  So many driven leaders do "all the right things," yet still feel stuck, unfulfilled, or disconnected from their purpose. The missing piece often lives beneath the surface. In this episode of The Business of You , we explore the powerful relationship between mindset, purpose, and success — and how...

Behind every growth problem is a lack of structure. Many businesses scale fast, only to realize they've outgrown their systems, their teams, and sometimes even themselves. The result? Burnout, chaos, and missed opportunities are hiding in plain sight. In this episode of The Business of You, we explore what it really takes to grow a business with intention — learning from someone who survived the b...

What if the thing you're avoiding is the very thing holding you back? Accountability often gets a bad reputation — as pressure, control, or punishment. But what if accountability is actually the key to freedom, clarity, and sustainable success? In this episode, we explore why so many leaders feel stuck even though they "know what to do," and how ownership — not excuses — is what creates real momen...