Matthew Shipp

The Business of Whats Next

Business EN ↓ 85 episodes

The Business of What’s Next is a podcast for growth-stage business leaders who are ready to move beyond “busy” and focus on what really drives results. Hosted by Matthew Shipp, facilitator and strategic coach at Emberi Solutions, the show highlights how ambitious leaders make smarter decisions, prioritize the right projects, and set a sustainable rhythm for growth.

Author

Matthew Shipp

Category

Business

Latest episode

Jul 8, 2026

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Episodes

Chris Hunter co-fouonder of Koia and Four Loko: Lessons in building successful beverage brands from concept to expansion 15.05.2024

Key points and takeaways from the interview include: - Chris Hunter's entrepreneurial journey starting beverage companies and investing in better-for-you options - The importance of product quality, unique branding, and awareness/trial for beverage success  - Strategies for in-store marketing and distribution to drive velocity - Sourcing unique ingredients and focusing on flavors to stand out - Se...

The Rack House Kitchen Wine Whisky with John Hamilton and Josh French - Customer and Staff Insights: Driving Business Transformation 08.05.2024

Some key points from the interview include: The Rack House evolved from a winery to a full restaurant based on customer feedback, adding more food and drink options over time. They improved their menu and service by listening to staff and customer feedback and making quick changes based on that input. They collaborate with local producers to source unique beverages and do barrel aging projects tha...

At the Speed of Facilitation - When to lead and when to facilitate for better team outcomes. 02.05.2024

Key Takeaways:   - Facilitators can enhance team decision-making and problem-solving by guiding discussions and ensuring all voices are heard.  - It's important to understand when to take a leadership role and when to step back and facilitate to empower the team and gain different perspectives. - Facilitating meetings allows leaders to observe team dynamics and understand members' strengths and we...

Buzzed Bull Creamery - Innovation and community at the heart of business success with Ellen Tisdale 25.04.2024

Some key points discussed include: - Ellen overcame challenges in starting her first business with no experience, such as staffing and inventory issues, through faith and creative problem solving. - She prioritizes employee retention by treating staff well and recognizing their value, which was influenced by her business coach. - Ellen sources local ingredients when possible to support other busin...

Leveraging Banking Relationships for Small Business Success with Romana Gracanin from PNC Bank. 17.04.2024

Key Takeaways: The importance of developing a solid business plan aligned with financial projections when applying for an SBA loan. How SBA loans can help fill collateral shortfalls for startups. Technology systems like point-of-sale can streamline operations and add efficiencies. Maintaining a good relationship with trusted advisors, including a banker, is crucial for guidance and future financin...

Ray Jetton with J.Galt Financial: The benefits of separating personal and business finances is found in your EIN. 03.04.2024

Key takeaways: - Establishing credit through an EIN number rather than personal guarantees or credit can help protect personal assets and separate personal and business finances. - J.Galt can help businesses get their EIN credit set up much faster, in 10-12 months, compared to 5-7 years if done alone. - Building business credit allows access to better financing options like loans at lower interest...

Meeting Structures: Building Trust and Accountability 27.03.2024

Some key points and takeaways from the podcast episode include: - Three important meeting types are one-on-one meetings, informal standing meetings, and monthly all-hands meetings. - One-on-one meetings should be used to foster personal connections and care for individual staff members. Asking open-ended questions and actively listening is important. - Standing meetings are for quick check-ins on...

Take your brand image to the next level with Adam Feller of Avidity Creative. 13.03.2024

Key Takeaways: - The importance of understanding your target audience and their preferences when developing a branding strategy. - Creative packaging design is critical for conveying a brand's story and benefits in a compelling way within limited space. - Gathering customer data through surveys provides insights to inform rebranding or growth plans. - Developing an effective marketing strategy is...

WellBeing Brewing Co with Jeff Stevens --The challenges and growth of the non-alcoholic beer business. 06.03.2024

Key Takeaways: - Jeff Stevens founded Wellbeing Brewing after recognizing a lack of good-tasting non-alcoholic beer options for those in recovery or who don't drink alcohol. - Introducing a craft non-alcoholic beer was initially challenging due to skepticism, but partnerships with retailers like Total Wine helped validate the category. - Wellbeing Brewing uses a specialized German machine and coll...

A Bar Above with Chris Tunstall -- Innovation, community, and accessibility in craft cocktails. 21.02.2024

Some key takeaways and lessons learned from the interview include: - Facing criticism and pushback when first sharing new ideas can be overcome by focusing on positive discussion and continual learning. - Providing educational frameworks and structures allows for creativity within guidelines. - Breaking processes down scientifically makes complex skills more approachable. - Developing high-quality...

Patric and Kaibab of Sauvage Spectrum Estate Winery 14.02.2024

Key points from the interview: - Patric and Kaibab started the winery after meeting through their work in the Colorado wine industry, with a vision to have creative control and showcase unique grape varieties - They focus on lesser-known varietals and experimentation to create distinctive blends and styles like sparkling wines - Challenges in starting with limited resources and COVID-19 impacts, b...

Parker Puchta with Adam Puchta Winery - Memorable experiences through quality wine and relationships. 07.02.2024

Some key takeaways from the interview: - The importance of high quality grapes for producing good wine. - Creating memorable experiences for customers through personalized interactions. - Building relationships with grape growers and customers to ensure quality. - Making continuous small improvements to processes while honoring tradition. - The challenges of upgrading infrastructure in an historic...

Nobletons Distilling House with Demetrius Cain 31.01.2024

  Takeaways - Nobletons Distilling has a long family history in distilling going back to 1824. Demetrius is continuing a multi-generational family tradition. - They control the entire process from growing their own heirloom grains to distilling and aging the whiskey. This allows them to control quality and flavor. - Their 48-day fermentation process gives their whiskey unique long-chain fatty acid...

Your Business Keystone 26.01.2024

Some key points about developing a Keystone include:  - It establishes a long-term vision for where the business is headed over the next 2-5 years. This provides direction and focus. - The Keystone is written as a purpose statement that the entire team can understand and work towards.  - It acts as a filter to determine which projects, ideas and activities most directly support achieving the defin...

Derek Martin - Martin Brothers Winery: Navigating change while growing your business. 17.01.2024

Key Takeaways - Developing standardized processes and procedures to allow scaling and hiring employees to take over tasks. This frees up the owner's time. - Jumping into business ownership means learning aspects of running a business beyond just production, like sales, marketing, and financial management. - Documenting processes helps new employees understand tasks step-by-step to efficiently take...

Gail Kurpgeweit - Pivot North Consulting - innovation and problem-solving to develop unique, premium products that stand out on shelves. 04.01.2024

Some key takeaways and lessons learned from the interview include: - Restaurant owners face many challenges in commercializing products and need expertise to navigate CPG processes. - Innovation and creative problem-solving techniques are crucial for developing unique, premium products. - Building a loyal consumer following on social media helps prove concepts and drive sales to retailers. - Comin...

Phillip Bogolub - Conscious Communication 28.12.2023

Some of the key takeaways and lessons learned from the interview include: - Developing employee purpose and engagement from the top down is important for retention and business success. - Getting into silence on a regular basis allows your subconscious mind to solve problems and generate new ideas. - Exercising the mind in new ways through techniques like mindfulness can improve well-being for bot...

Frank Piuck of Cyberhenge: The importance of aligning your website with your overall branding and marketing 13.12.2023

Key Takeaways   - Websites are an important marketing tool and should be regularly evaluated and updated. - Visuals, language, and messaging should be consistent across a company's website and other marketing channels. - Websites need to clearly communicate what makes a product or business unique in a way customers can understand. - Changes to websites often don't need to be expensive, especially...

Good News Brewing Company: Unexpected opportunities arise from combining passions 06.12.2023

Some key takeaways and lessons learned from the interview include: - Starting small allowed Good News to develop systems and values that helped them grow successfully. Beginning in a small space focused them on a few core offerings. - Understanding your target audience and community is important for finding the right locations. Good News tailors each location to fit the surrounding culture. - Chal...

Backbone Bourbon Co. 22.11.2023

Episode Notes Key Takeaways:   - Nolan got his start in the bourbon industry through owning a wine and spirits distribution company in the 2000s. Distributing other companies' products exposed him to opportunities in the bourbon market. - In 2010, he began sourcing new make whiskey from local distilleries like MGP and experimenting with aging and blending to develop unique flavor profiles. - Re-ba...

Mara Young of Community Cultures: The secret ingredient to growing great cultures. 15.11.2023

Key points and takeaways Community Cultures started as a passion project collecting wild yeast samples from nature It takes intensive process of isolation, identification, testing to develop wild yeasts for commercial use Organic growth from a small garage operation to a larger facility comes with challenges of limited budget Fostering team collaboration by playing to strengths and allowing flexib...

Sharon Colona of Avocado Tea Company: The Secret in the Leaves: Turning an Accidental Discovery into a Thriving Company 01.11.2023

Key Takeaways and Lessons from the Interview: - Develop new production processes from scratch when your industry doesn't exist locally by learning skills, finding partners, and creating your own systems. - Use creative marketing strategies to educate customers about a unique product they've never heard of through various approaches like social media, events, and testimonials. - Effective communica...

Russ Broker of Blacksmith Distillery, Lohman, MO - From Sawdust to Private Labels 25.10.2023

Key Lessons - Starting small and building incrementally based on family passion can lead to successful growth over time   - Understanding regulations fully from the beginning and having proper processes in place can avoid issues down the road    - Creativity and experimentation with different aging and finishing techniques allow for unique product profiles   - Direct customer engagement through ta...

Crafting Success: Balancing Vision and Flexibility in the Beverage Industry 18.10.2023

Key Take Aways - Have a clear vision and core values for your business. - Be flexible within those values and open to new ideas, but don't lose focus of your vision. - Use a "keystone" approach to evaluate new ideas by checking if they help fulfill your purpose and overcome challenges. -As business grows, the owner needs to shift from always seeking the next new idea as an entrepreneur would, to m...

Howard Lerner - Planting the seeds of a thriving coffee culture 11.10.2023

Some key business lessons learned from this interview include: - Pay employees a livable wage to attract and retain talent long-term. - Focus on quality, customer service, and atmosphere as the three main levers to control the customer experience. - Effective communication between ownership/management and store-level teams is critical as a business grows. - Competitions can help drive industry sta...

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