The Business of Thinking Big

How do we make more money and grow our businesses? The answer is simple: we need to sell to more people — and in order to sell to more people, we need to first build strong connections with them. Speaking on a stage, whether in-person or virtual, is a fantastic way to get in front of new audiences and build that know, like, trust factor quickly... but knowing how to sell from the stage will take y...

If you’re a long-time podcast listener (or have read my books), you know that I’m a big believer that mindset is the key to success. Neglecting your mindset can cause stagnation, leaving you with the frustrating feeling of being “stuck” in your business. While mindset work makes a massive difference when it comes to our business growth, even the most determined among us may struggle with staying c...

"Where does it all go?" This is a question I often hear from new clients when discussing their revenue. No matter how hard we work and how many clients we bring on board, it can sometimes feel as though our pockets are a little empty at the end of the month. As entrepreneurs, we not only want to make more money, we also want to KEEP more of it!  In this episode of The Business of Thinkin...

When it comes to lead generation, quantity can be great, but ultimately quality is by far the most important factor. The truth is that not all leads are created equal and there will only be a select few people that will be an ideal fit to work with you. If your marketing and sales strategies aren’t hitting the mark, it can take a lot of sifting through unqualified leads to find those diamonds in t...

It’s one thing to understand the power of journalling when it comes to personal and professional development. But knowing how to actually start (and stick with) a regular journalling habit? For many people, that can be the tricky part. In this thoughtful episode of The Business of Thinking Big, I sit down with the incredible Dr. Stacy Thomas, an award-winning clinical psychologist and founder of T...

It’s time to revisit my favourite summer tradition — sharing a few of the books that have changed my life. Each year, I recommend 10 business books that have gotten my strategic, creative, or visionary juices flowing. Whether they are classics, current bestsellers, or hidden gems, each is packed with golden nuggets! This episode of The Business of Thinking Big reveals the strategic business books...

You’ve heard the saying, “it’s not what you do, but who you know,” right? There’s definitely some truth to it. Networking and connecting with the right people at the right time can give you a big leg-up when it comes to growing your business — whether they’re sending you referrals, recommending vendors, collaborating with you, or offering mentorship (or just a wall to bounce ideas off of!). We nee...

The Business of Thinking Big is celebrating the big 3-0-0! In honour of our 300th episode, I’m sharing 10 of our very best solo episodes. These episodes may have had a lot of downloads or garnered a lot of positive feedback, but most of all they’re the ones that I just can’t stop recommending to listeners, clients, and fellow entrepreneurs!  Some of them are more mindset-focused. Some deal with le...

Are you owning your niche? If you aren’t exactly sure how to answer that question, you’re not alone. Many business owners struggle to even identify their niche, let alone own it! But in a world where customers have a wealth of choices at their fingertips, we need to learn how to really stand out and dominate our niches. In this episode of The Business of Thinking Big, I sit down with the amazing F...

We make a lot of big decisions as entrepreneurs. Often, these decisions involve trying new things, such as investing in a new technology, launching a new offer, or building out your team. But our most challenging decisions often involve letting go: shutting down a business that is no longer serving us, parting ways with a partner, or saying goodbye to a team member who just isn't a good fit....

Setting goals is an important part of growing your business. Having clear, strategic, and realistic goals provides direction and motivation — but often we can struggle with being overly attached to our goals. When we’re TOO attached to our goals and plans, we can cling tightly to them even when it would be better for us to pivot or shift. And if we fail to meet them, no matter the reason, this can...

There is SO much to learn when it comes to the tech side of running a business. From scheduling to project management to social media, it can be really hard to know which tools offer the biggest bang for your buck and will best serve the needs of your business. If you’re on the lookout for tried-and-tested tech recommendations that don’t require a computer science degree to master, you’re in the r...

When it comes to your email list, do you have a solid strategy? Or are you throwing spaghetti at the wall and hoping that something sticks? Standing out in a crowded inbox is a big challenge and the reality is that many of us simply aren’t leveraging our email lists to their fullest potential.  In this episode of The Business of Thinking Big, my guest is none other than the amazing copywriter and...

We all struggle with self doubt. It can pop up in the way we think about our relationships, our parenting, our finances, and our self image. When it pops up in our businesses, it can lead us to miss out on big opportunities or make decisions that ultimately lead to less revenue. Because when we don’t feel confident in our abilities, it can be really, REALLY hard to create the results that we want...

You have a roster of dream clients and a calendar that’s booked solid… but you’re nowhere near the revenue goal that you’ve been dreaming about. So, what now? The truth is that a 1:1 business model can only take you so far (no matter how amazing the service you provide may be). In order to take their businesses to the next level, coaches and consultants MUST learn how to scale beyond 1:1 services...

Your car breaks down during the morning school run. You spill a cappuccino on your favourite sweater.  A desirable prospective client ghosts you. YIKES. When negative things happen to us, it can throw us into a spiral of negativity that derails our whole day. Sometimes, these events can tap into our insecurities and trigger negative thoughts about our capability… or whether we even deserve to succ...

The shift from working a full-time job with benefits and a stable income to launching your own consultancy can feel scary and even overwhelming — but with the right support and coaching, it can be easier than you think.  In this episode of The Business of Thinking Big, I speak with Heather Hird, a brilliant business consultant with over 15 years of experience in sales, design, marketing, and busin...

It may sometimes feel as though your audience isn’t growing, you’re not getting the number (or quality) of leads that you desire, or you’re not hitting your revenue goals... no matter how much work you’re putting into your business. Especially as a solopreneur, you may reach a point where you feel as though your business has plateaued or stagnated. The problem? We often hesitate to ask for help —...

How will I come up with fresh podcast topics? Will I be able to release episodes consistently? And will anyone even LISTEN to my show?  These are some of the biggest worries that clients share with me when we talk about their podcasting dreams. I’ll be honest: I had some of the same doubts when I first launched this podcast (289 episodes ago!). Podcasts definitely take time, effort, and dedication...

Did you sometimes find yourself feeling apathetic toward your business… and wondering what happened to your drive? You’re definitely not alone. Even Beyoncé has days when she just wants to ignore her inbox and binge her favourite reality show!  Motivation may be cyclical or seasonal — we may find ourselves more motivated at certain times of the day, week, month, or even year (and this can be espec...

Sales is definitely an acquired skill… and an acquired taste. During the time that I’ve spent helping countless women grow and scale their businesses, I’ve met very few who genuinely love sales! The truth is that most women have negative feelings around sales and selling. Full disclosure: even though I’ve spent years honing my sales skills (and can now sell in my sleep), I absolutely HATED sales w...

Many female entrepreneurs find themselves in constant hustle mode — doing too many things, wearing every hat, accepting work that doesn’t light us up, and serving too many people who we don't love. We left our 9-5s because we wanted more freedom and control… but we often wind up back on that same hamster wheel, feeling overwhelmed and frustrated.  Our businesses shouldn’t just pay our bills....

If you’re a longtime listener of The Business of Thinking Big (or a client of mine!), then you know that I am a BIG believer in the power of mindset work, whether you’ve just launched your business or are a seasoned and successful entrepreneur. Not only do I help my clients with their mindset work, I’m constantly working on my own. While this inner work is an essential part of growing and evolving...

What are your first steps when it comes to hiring a coach, signing up for a high-ticket program, or buying an expensive new gadget? If you’re like most people, once you’ve gone through the website to learn about the offer, you seek out testimonials to make sure you’re going to get your money’s worth. So… why are so few of us requesting feedback from our own clients?  The math is simple: the more t...

Every so often, I like to switch things up and record an episode of The Business of Thinking Big that offers the unexpected!  Over the course of 282 episodes, I’ve shared a LOT about my life, my business, my family, my journey as an entrepreneur, my popular A-Players program, my long-running MamaCon conference, and my amazing Mamas & Co. community — not to mention dozens of my all-time favouri...