Sam Hysell, Jordan Williams

The Business of Talent

Business EN ↓ 140 episodes

The Business of Talent podcast dives into the creator economy and the rapidly evolving media, entertainment, and digital landscape. Each episode examines how talent—from musicians and athletes to content creators and executives—transforms businesses and influences traditional sectors. With insights on strategies and innovations, it highlights the future of talent-driven enterprises. Hosted by industry veterans, the podcast combines practical experience with a forward-looking view, offering listeners a unique perspective on the dynamic world of media and business.

Author

Sam Hysell, Jordan Williams

Category

Business

Podcast website

shows.acast.com

Latest episode

Sep 30, 2025

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Episodes

Building a Culture of Growth & Performance with Niko Ivanov, Partner & Head of Accounts at NOX Media 17.06.2021

On this episode, we’re really excited to have Niko Ivanov, a Partner & the Head of Accounts at NOX Media. Outside of NOX, Niko also manages Chad Tepper and Gaddo. He’s a close friend and business partner of our co-host Sam Hysell and in this episode Niko dives into frameworks he’s used to help artists grow and prosper through content and digital marketing. Beyond diving into marketing principl...

Rewind: How Crypto & NFT’s Will Decentralize the Music Industry with Cooper Turley, Crypto Strategist at Audius 10.06.2021

To celebrate Sam starting 'nft now', a web3 digital media company on a mission to empower the creators of culture through freshly minted NFT news, curation and analysis, we're re-publishing an episode with Cooper Turley. Cooper Turley is the Head of Crypto Strategy at Audius, an emerging streaming platform. He sits at the intersection of the music industry and the exciting developments in the worl...

Building a Multi-Tier Music Company with Chrysallis Blue Raincoat Group CEO Jeremy Lascelles 03.06.2021

In this week’s episode, we spoke with Jeremy Lascelles, CEO of Chrysallis Blue Raincoat Group. Blue Raincoat Music is an artist management company, music publishing company and record label, founded in 2014 by Jeremy Lascelles and Robin Millar. In 2016 the company launched a new publishing arm and bought Chrysalis Records, one of the leading British independent labels. Chrysalis Records then re-la...

Discovering & Breaking Talent and Why Atlanta Can’t Be Overlooked with Authentic Empire Music Group CEO Boomman 27.05.2021

This week, we talked with Authentic Empire Music Group CEO, Boomman. AEMG is home to artists such as Euro, G.A., Geezy Escobar, Foogiano, and many more. In 2017, Boomman partnered up and consulted for The Lights Global who is known for the Juju on that Beat and signing global sensation Lil Pump. In the show, we talk about starting and building AEMG, what he considers when signing a new artist, wha...

Building an Agency from 0 to 40 Employees in Under 3 Years with Creed Media Co-Founders Tim Collins & Hugo LePrince 20.05.2021

This week, we sat down with Tim Collins and Hugo LePrince from Creed Media. In the last 3 years (since 2018) they have grown Creed from 0-40 employees and they talk us through strategies and mindsets that massively helped them in the process of achieving this. In one of the most entertaining episodes of Music Business Podcast, we discuss the journey of Creed, how they acquire clients and invaluabl...

Thriving As A Manager And Helping RAC Become A Top NFT Music Artist With Zael Ellenhorn 13.05.2021

Happy Thursday Everyone! In this week’s episode, we talk with Artist Manager Zael Ellenhorn from YM&U Group. So far in his career, he has managed the likes of Ryan Caraveo, Kina and RAC. As RAC entered the NFT and crypto space nearly a decade ago, it was amazing to hear Zael’s experience with working with a pioneer in this field. We talk about early experiences, getting into management, workin...

Ultra Records Creative Director, Eddie Sears aka DJ/Producer Rocket Pengwin, on Telling Stories that Drive Traction 06.05.2021

In this week’s episode, we sit down with Eddie Sears, Creative Director for Ultra Records and DJ/Producer, ‘Rocket Pengwin’.  We discuss what his roles and duties are as both creative director for Ultra Records, and how he balances his own artist career with his role at the label. It was super interesting to hear his take on effectively utilizing budgeting. And additionally, how to work out w...

Global A&R and Artist Development with Jean-Sebastien Permal, Director of A&R for Sony Music Continental Europe and Africa 29.04.2021

Today on the Music Business Podcast we invited Jean-Sebastien Permal the Director of A&R for Sony Music Continental Europe and Africa. In 2017 Jean Sebastian joined Sony Music Germany’s label, Four Music, before broadening his A&R role for all Sony Music labels across Europe and Africa in 2018. Over the past two years, Permal has worked closely with Sony Music’s labels on a variety of arti...

Artist Creative Strategy Deep Dive with Rebekah Espinosa, Senior Director of Marketing and Programming at UMG’s °1824 22.04.2021

This week, we sit down with Rebekah Espinosa, Senior Director of Marketing and Programming at UMG’s °1824. She has a wealth of experience in supporting artists, from emerging musicians to some world-class acts like Pharrell, Beyoncé, J. Cole and more. In the episode, we discuss her leadership values, strategies, and tactics to drive the success of her team. She also talks about how to nurture the...

Producer/DJ Gareth Emery on the Ascent to Arena’s and Dropping NFT’s 15.04.2021

Today on the podcast we have on award winning DJ and producer originally from the UK Gareth Emery. He’s been able to build a sustainable and long career as a musician and he's known for his incredible live performances and arena shows with world class laser light shows and he also was the CEO of a blockchain music streaming service called choon from 2017-2019, ahead of his time. Today, we talk abo...

The Orchard SVP of Global Label Management Tricia Arnold on The Evolution of Labels & Distributors 08.04.2021

In this episode of the Music Business Podcast, we sit down with Tricia Arnold the SVP of Global Label Management and Sales at The Orchard, the industry’s leading global music distributor and artist and label services company operating in 45 markets worldwide. Tricia oversees The Orchard’s sales and label management teams outside of North America driving global release strategy and envisioning and...

Growing a Career as a Songwriter/Producer with Jake Posner, SVP A&R at Hallwood Media and Manager of A R I Z O N A 25.03.2021

 In this episode of the Music Business Podcast, we interview Jake Posner, SVP A&R at Hallwood Media. In addition to managing artists of his own, Jake specializes in working with artists in the songwriter and producer space. In this episode, we discuss how he discovered A R I Z O N A, the A&R process for finding songwriters and producers to sign, the vetting process for potential colla...

Guapdad 4000 & Yung Pinch’s manager Sam Lancaster on Artist Development & How Production Companies Differentiate Themselves 18.03.2021

 Today on the Music Business Podcast, we sat down with Sam Lancaster of Twnshp Management, manager for Yung Pinch, Guapdad 4000, James Delgado, and Quail P. In the episode, we discuss discovering Guapdad 4000 and his rapid growth, how Sam leverages his production company to bring artists into the fold, how production companies differentiate themselves between management and labels, and more.&...

Toro y Moi & Death Cab for Cuties Manager Jordan Kurland on Longevity, Growth & Impact in Music 11.03.2021

On this episode of the Music Business Podcast, we invite Jordan Kurland, Founding Partner of Brilliant Corners Artist Management. Jordan has built a decorated career working with artists including Death Cab for Cutie, Postal Service, Toro Y Moi, Best Coast, and more.  On today’s episode, we dive into the best way to approach and get to know a manager, keys to a long term partnership between a...

Being an Executive at Epic, Def Jam and Roc Nation with CEO of DVERSE MEDIA Benny Pough 04.03.2021

On this week's episode, we have a very special guest, Mr. Benny Pough. Benny has a very long, incredible career within the music industry. He's currently the CEO of DVERSE MEDIA, a multi-tiered entertainment company that will be home to record labels, distribution, publishing, management, and more that he launched after having decades worth of experience in the music industry. He was the Senior Vi...

How Crypto & NFT’s Will Decentralize the Music Industry with Cooper Turley, Crypto Strategist at Audius 25.02.2021

On this week's episode we invited Cooper Turley, Crypto Strategist at Audius. Cooper Turley is the head of crypto strategy at Audius, an emerging streaming platform. He sits at the intersection of the music industry and the exciting developments in the world of blockchain and crypto currency. He's helped numerous artists launch projects and monetize by selling digital collectables. We'll expl...

Supporting Hit Songs with Owner of Brill Building Music Publishing, Benjamin Groff 18.02.2021

In this week’s episode of the music business podcast, we sit down with Owner at Brill Building Music Publishing, Benjamin Groff. Benjamin’s past experience includes working senior positions at BMG Music, EMI Music Publishing, and Kobalt Music. He’s worked with The Lumineers, Grimes, Ryan Tedder, One Republic, Kid Cudi, Tiesto, and more.  On today’s episode, we discuss the values that helped B...

Breaking Tyga, Lil Dicky with Billboard Power Player Anthony Martini, CEO of Commission 11.02.2021

In our 100th episode of the Music Business Podcast, we sit down with Anthony Martini, CEO of Commission.  With over 15 years of experience in the music industry, Anthony Martini has worked across multiple genres and sectors of the music industry, with his start working with metal acts like Lamb of God, Behemoth, and Terror. He then joined Crush Management (Sia, Fall Out Boy, Train, etc.) befo...

Breaking Zhu & Gallant while Doubling as Producer/DJ with David Dann 04.02.2021

On this episode of the podcast we invited David Dann. Dann is a producer/DJ and the founder of LA based independent record company, Mind of a Genius, focuses on nurturing talent first and foremost. That approach has driven the label’s continued success since 2013. Over a billion streams later - the label has architected a platform to foster artistic development, and it ignited the careers of Galla...

Growing Globally with International Marketing Manager at Columbia Records, Tori McCue 28.01.2021

In this episode of the Music Business Podcast, we sit down with International Marketing Manager at Columbia Records, Tori McCue. Tori’s past experience includes working for the media and touring divisions at Move Forward Music and on the digital marketing team at Def Jam Recordings (where she worked for Jeezy, Fabolous, Kaash Paige, etc.).  Today, we discuss what it’s like bridging the gap be...

Clinton Sparks on Selling 75M+ records and Winning Big in the Music Business 21.01.2021

On this episode of the Music Business podcast we invite Clinton Sparks. Clinton is a Grammy nominated producer, DJ, and marketing executive who's sold over 75,000,000 records. Clinton has worked with notable artists and brands from Samsung, Beyonce, Pepsi, Eminem, Nordstroms, Lady Gaga, Sirius XM, Faze Clan, Dash Radio to Kanye West and Yahoo. Clinton’s business and marketing prowess has led him t...

Matchmaking Superstars with VP of A&R at Warner Records, Gabz Landman 14.01.2021

On this week's episode, we invited the VP of A&R at Warner Records, Gabz Landman. Five years ago Gabz Landman was doing A&R for relatively unknown pop singer Dua Lipa, insisting she would be huge. Now, she's singing that tune for Amy Allen, the songwriter behind Selena Gomez's "Back to You" and Halsey's top 10 single "Without Me" as VP of A&R at Warner Records. We hope you enjoyed this...

Winning as a Writer or Producer with Maytav Koter, Founder of Good Company MGMT 07.01.2021

Maytav Koter is the founder of Good Company MGMT, a boutique, family-oriented producer & songwriter management company. Since starting Good Company, Maytav has signed and developed artist, songwriter and author Hayley Gene Penner, who released her debut memoir this Fall and has penned songs for The (Dixie) Chicks, Sabrina Claudio, Lennon Stella, Charlotte Lawrence, The Chainsmokers and many mo...

Cultivating an Original Sound for the Mainstream with LuckyMe Co-Founder, Dominic Flannigan 31.12.2020

On this week’s episode of the Music Business Podcast, Jordan interviews the Co-Founder of UK-based record label, LuckyMe. LuckyMe’s roster includes Cashmere Cat, Hudson Mohawke, TNGHT, Jacques Green, Baauer, who was nominated for Best Dance/Electronic album at the 2021 Grammys, and more.  In the episode, we discuss finding Hudson Mohawke, what drives LuckyMe’s discovery process, how the label...

Building A Sustainable Merch Business with Founder of Drop Party, Marco Marandiz 24.12.2020

On this week’s episode of the Music Business Podcast, we interview Founder of Drop Party, Marco Marandiz. Marandiz, who additionally serves as a consultant (i.e. product and merch design, production, site design, development, marketing strategy, content merchandising, etc.) for Westbrook, speaks to us about developing a strategy for distribution, promotion, and collaboration while building a merch...

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