Vicky Shilling
The Business of Self-Trust
Honesty, exploration and reframes on what it takes to truly trust yourself and your solopreneur business in a world that fills you with doubt, with Trust Yourself Business Coach Vicky Shilling. vickyshilling.substack.com
Author
Vicky Shilling
Category
Podcast website
Latest episode
May 16, 2026
Where to listen?
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Episodes
🎙️ Angry about the UK local council election results? How to channel it into your small business for big impact 16.05.2026 15:18
This is a podcast version of my written Substack which you can read here . I talk about this Instagram video , in which Kirsty Hulse made an excellent point about how some parties just do not market themselves effectively, while those led by people like Nigel Farage and in the US Donald Trump, do. This is my podcast about blending in and not feeling able to wear lipstick for fear of repercussions....
🎙️ Why business felt easier when you knew less 02.05.2026 25:29
This is a podcast version of my written Substack which you can read here. This is the short clip in which the guest said that statistically the best age to start your own business was 45. This is the Dunning Kruger Effect ⬇️ Ray Dodd and Sara Dalrymple are brilliant examples of female business owners talking on how we carry internalised beliefs about money, success and worth, if you want to read m...
🎙️ What if your fear of judgment… is self-created? 18.04.2026 25:01
This is a podcast version of my Substack article of the same title. You can read it here . If you’d like to join the waitlist for Trust Club you can do that here . You can find out more about working with me here . This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe
🎙️ The real reason you keep procrastinating (and how to stop) 29.03.2026 15:55
This is a podcast version of my Substack article of the same title. You can read it here . You can find out more about working with me here . This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe
🎙️ Why I’ve been dressing to blend in (and didn’t realise it) 13.02.2026 19:46
This is a podcast version of my Substack article of the same title. You can read it here (where you can find photos from my sessions, my new lipstick, jewellery and that belt!) . You can find out more about Maria Macklin here or over on her Instagram . You can find out more about House of Colour and their make up here. You can find out more about working with me here . Join Trust Club Trust Club i...
🎙️ We're not in a sales slump. We're in Trust Recession. 30.01.2026 14:31
This is a podcast version of my Substack article of the same title. You can read it here . This is the Reel I talked about where Colleen from No Shame Sales Game talks about the term ‘Trust Recession. Read more about my TRUST framework and methodology. Or listen to the podcast version. Read more about how I use experiments to change my beliefs. Or listen to the podcast version . You can find out m...
🎙️ What True Crime taught me about business… and why I’m stopping 09.01.2026 10:42
This is a podcast version of my Substack article of the same title. You can read it here . I recommended (sort of!): * A Scottish Tea Mystery from the Guardian’s Science Weekly podcast * The Missing Crypto Queen about the woman who invented a crypto currency and then mysteriously disappeared with the deposits * World of Secrets The Six Billion Dollar Gold Scam about the man who faked finding gold...
🎙️ Is your Mother’s voice running your business decisions? 13.12.2025 14:24
This is a podcast version of my Substack article of the same title. You can read it here . I recommended: * Alex Light and her work on body image and inherited messages about diet culture from our parents. Her book You Are Not A Before Picture is well worth a read. * If you would like to try out the Crossroads Visualisation you can access it here . You can find out more about working with me here...
🎙️ Women call it a “little side thing.” Men call it a company. Why? 05.12.2025 14:24
This is a podcast version of my Substack article of the same title. You can read it here . I recommended: * The Help Me I’m Poor podcast and their latest series of episodes analysing Sex & The City for its money references and messages * The book Think Like A Breadwinner by Jennifer Barrett. You can find out more about working with me here . Join Trust Club Trust Club is where established solopren...
🎙️ What if fear of conflict is the real thing keeping you stuck? 05.11.2025 17:20
This is a podcast version of my Substack article of the same title. You can read it here . The Emotions Wheel is here . You can find out more about working with me here . Join Trust Club Trust Club is where established solopreneurs do the specific self-trust work that finally makes their business match what they’re actually capable of ⬇️ This is a public episode. If you'd like to discuss this with...
🎙️What HYROX taught me about business, belief and being enough 17.10.2025 15:29
This is a podcast version of my Substack article of the same title. You can read it here . You can find out more about working with me here . Join Trust Club Trust Club is where established solopreneurs do the specific self-trust work that finally makes their business match what they’re actually capable of ⬇️ This is a public episode. If you'd like to discuss this with other subscribers or get acc...
🎙️ The hidden risk of too much advice 19.09.2025 12:37
This is a podcast version of my Substack article of the same title. You can read it here . I mentioned this episode of the podcast where I compare the wellness/diet industry and the toxic online business industry. You can find out more about working with me here . Join Trust Club Trust Club is where established solopreneurs do the specific self-trust work that finally makes their business match wh...
🎙️ My toddler won’t let me pee alone… and it’s changing my business 15.08.2025 11:04
This is a podcast version of my Substack article of the same title. You can read it here . You can find out more about working with me here . Join Trust Club Trust Club is where established solopreneurs do the specific self-trust work that finally makes their business match what they’re actually capable of ⬇️ This is a public episode. If you'd like to discuss this with other subscribers or get acc...
🎙️ The Toxic Twin: What ‘clean eating’ taught me about business coaching 16.07.2025 15:39
This is a podcast version of my Substack article of the same title. You can read it here . You can find out more about working with me here . Join Trust Club Trust Club is where established solopreneurs do the specific self-trust work that finally makes their business match what they’re actually capable of ⬇️ This is a public episode. If you'd like to discuss this with other subscribers or get acc...
🎙️ Is it time to quit… or just trust yourself a little longer? 09.07.2025 11:03
This is a podcast version of my Substack article of the same title. You can read it here . I mentioned a previous episode of the podcast, about how to trust yourself even when every post in your feed tells you you’re failing which you can listen to here . You can find out more about working with me here . This is a public episode. If you'd like to discuss this with other subscribers or get access...
🎙️ The business pivot phase no one warns you about 11.06.2025 25:06
This is a podcast version of my Substack article of the same title. You can read it here (and it's also where you can see the images of Bridges Transition Model which I refer to in the episode). You can find out more about working with me here . This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vickyshilling.substack.com/subscribe
🎙️ What Glennon Doyle’s time on Substack teaches us about self-trust 05.06.2025 19:04
This is a podcast version of my Substack article of the same title. You can read it here . I mention this Substack article on how it went meeting my own Safety Guardian (paid subscribers only). You can find out more about working with me here . Join Trust Club Trust Club is where established solopreneurs do the specific self-trust work that finally makes their business match what they’re actually...
🎙️ What if you trusted yourself more than your fear? 29.05.2025 18:51
This is a podcast version of my Substack article of the same title. You can read it here . I mention this Substack article on how it went meeting my own Safety Guardian (paid subscribers only). I mention this Substack article on how I use the Test & Observe method in my own business. You can listen to the podcast version here if you prefer. You can take Sas Petherick’s Self-Doubt Archetype Test fo...
🎙️ How to stay anchored in self-trust when every post in your feed tells you you’re failing 01.04.2025 10:34
This is a podcast version of my Substack article of the same title. You can read it here . You can find out more about working with me here . Join Trust Club Trust Club is where established solopreneurs do the specific self-trust work that finally makes their business match what they’re actually capable of ⬇️ This is a public episode. If you'd like to discuss this with other subscribers or get acc...
🎙️ How I use micro experiments to build new beliefs that explode my business growth 24.03.2025 24:57
This is a podcast version of my Substack article of the same title. You can read it here . You can find out more about working with me here . Join Trust Club Trust Club is where established solopreneurs do the specific self-trust work that finally makes their business match what they’re actually capable of ⬇️ This is a public episode. If you'd like to discuss this with other subscribers or get acc...
🎙️ The TV show Severance made me question everything about my business mindset 17.03.2025 10:47
This is a podcast version of my Substack article of the same title. You can read it here . You can find out more about working with me here . Join Trust Club Trust Club is where established solopreneurs do the specific self-trust work that finally makes their business match what they’re actually capable of ⬇️ This is a public episode. If you'd like to discuss this with other subscribers or get acc...
🎙️ Why we always feel ‘behind’ - and how to break free from the comparison trap 05.03.2025 7:31
This is a podcast version of my Substack article of the same title. You can read it here . You can find out more about working with me here . Join Trust Club Trust Club is where established solopreneurs do the specific self-trust work that finally makes their business match what they’re actually capable of ⬇️ This is a public episode. If you'd like to discuss this with other subscribers or get acc...
🎙️ Why selling feels 'icky (and how to make it feel effortless) 24.02.2025 9:07
This is a podcast version of my Substack article of the same title. You can read it here . You can find out more about working with me here . Join Trust Club Trust Club is where established solopreneurs do the specific self-trust work that finally makes their business match what they’re actually capable of ⬇️ This is a public episode. If you'd like to discuss this with other subscribers or get acc...
🎙️ Here's why your audience isn’t buying (and how to fix it fast) 17.02.2025 13:25
This is a podcast version of my Substack article of the same title. You can read it here . You can find out more about working with me here . Join Trust Club Trust Club is where established solopreneurs do the specific self-trust work that finally makes their business match what they’re actually capable of ⬇️ This is a public episode. If you'd like to discuss this with other subscribers or get acc...
🎙️ Welcome to The Business of Self-Trust - the podcast version 10.02.2025 3:08
I’ve missed podcasting! My original podcast Just Start Now hit nearly 100 episodes and shared hours of practical tips and advice on starting and growing a wellness business. Now for my next podcasting adventure. I love writing for Substack but I know I’m missing many people in my audience who prefer to listen to their content, and so The Business of Self-Trust podcast version is here. If you’re a...
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