The Business of Personal Brand Photography

FOR MENTORING + LEARNING WITH PAULA CLICK HERE It is easy to get stuck when creating your packages in how many images to include.  Often this can mean that you don’t include as many photos or create larger packages for your would-be clients. It is also important to educate your clients about where they can use their images so they are aware of the value of having a whole collection at their f...

FOR MENTORING + LEARNING WITH PAULA CLICK HERE Being photographed can bring up all sorts of emotions for your clients... excitement, anticipation, overwhelm, vulnerability...   And when getting your clients prepared for the photoshoot, it is important that you make them feel supported and encouraged.... and enough. Invariably one of the main questions they will want answered is what clothes t...

FOR MENTORING + LEARNING WITH PAULA CLICK HERE Last week as I was driving with my beautiful teenager after I picked her up from school, and she was enthusiastically recalling something that had happened in one of her classes that day. Her teacher asked something that stuck up some debate (particularly in my daughter) but it really made me look at how we photographers work. In this episode, I’m goi...

FOR MENTORING + LEARNING WITH PAULA CLICK HERE I recently had a brilliant question posed to me in my mentoring group and I thought this was an excellent topic to break down - How long did it take before you're able to charge what you charge? So to break it down further, my beautiful community member wanted to offer premium experiences and find clients willing to pay whilst considering the hard wor...

FOR MENTORING + LEARNING WITH PAULA CLICK HERE Images are not only meant to represent a person, brand, or organization, they should also hold great value, spark interest and tell unwritten stories.  In this episode, I envisioned that there’s no other person who can talk best about how to have visuals that tell stories and capture people’s attention than the phenomenal and award-winning busine...

FOR MENTORING + LEARNING WITH PAULA CLICK HERE One question that I always get asked is whether to pre-edit images before showing them to clients... or not.  And I do think you need to think this through since whatever you decide to do will surely influence the client’s perception of your brand and business. In this episode, we’re going to discuss a hot topic about the pros and cons of pre-edi...

FOR MENTORING + LEARNING WITH PAULA CLICK HERE There was a time when I was so oblivious about my finances and often burying my head in the sand until it was the end of the tax year, cringing while showing my books to my accountant.  I never knew what to expect and always trusted my gut when it came to running the business. Which I learnt in time was a BIG error on my part! Now, I know the imp...

FOR MENTORING + LEARNING WITH PAULA CLICK HERE As a photographer it is so easy to always be putting what you think are the needs of your clients first, that oftentimes you don’t focus on the kind of experience YOU want to create. In this episode I wanted to share how prioritising HOW you want to create for your clients can help to not only make your experience feel more in flow, but in creating YO...

FOR MENTORING + LEARNING WITH PAULA CLICK HERE Happy New Year!  I’d like to start the year by discussing one persistent problem most people struggle with: understanding the value you deliver. Although I wouldn’t want to exclude you gentlemen in this conversation let me say a little disclaimer that I see this issue more in women than you. The reality is that so many women in our industry don’t...

FOR MENTORING + LEARNING WITH PAULA CLICK HERE I just can’t contain my excitement that we have reached the end of 2022. It was indeed a crazy year filled with good and bad surprises that made impact on both our personal and business lives.  And so today’s episode, I have decided to share my 2022 reflections and planning ahead for the next year. Most people choose a word or theme that best des...

FOR MENTORING + LEARNING WITH PAULA CLICK HERE Understanding how personal brand photographs are used by your clients and the story that's being told plays an integral part of a successful photoshoot. Some photographers get stuck in the process of creating great images while forgetting about their final use and fail to bring a client’s brand to life. So in this episode I’ve  invited a beautifu...

FOR MENTORING + LEARNING WITH PAULA CLICK HERE Fun fact: Old-school marketing is not dead.  Often it’s the simplest tools that can make the biggest impact. My number one go-to marketing tool is email.  It may sound old-fashioned, but it still stands as a powerful way to reach customers and get your message out there.  One of the main reasons I love email marketing is its accessibili...

FOR MENTORING + LEARNING WITH PAULA CLICK HERE If you are a studio photographer and you are used to controlling your light and circumstances, I know that shooting on location can completely freak you out. Trust me, even as a veteran photographer - wedding & portraits - preferring natural light, going on location can still freak me out at times. The thing we know is that you can’t control every...

FOR MENTORING + LEARNING WITH PAULA CLICK HERE We all know the stress of the silly season, it’s an overwhelming time for most so being prepared with a marketing plan in place is crucial. Paula understands the overwhelming feeling most photographers feel when it comes to marketing, and gives a clear and simple breakdown to help you avoid overwhelm to ensure your marketing plan aligns this holiday s...

FOR MENTORING + LEARNING WITH PAULA CLICK HERE There are so many tips out there to help virtual businesses to prioritise working less and living the ideal life, so why can’t we translate this into traditional service businesses?  Today Paula is giving us permission to do just that by offering tips on how to achieve your dream life. More holidays, more family time and just more time for yourse...

FOR MENTORING + LEARNING WITH PAULA CLICK HERE In this episode Paula shares her real world experience and learnings about how to build your own personal brand as a photographer. You will learn how to position yourself as an expert in the photography business through both the content you put out online and how you should show up offline. Paula  also gives you advice on how to remain top of min...

FOR MENTORING + LEARNING WITH PAULA CLICK HERE In this episode Paula will help you figure out  whether you should have separate websites and/or Facebook and Instagram accounts for your business. This is a question Paula gets all the time from her clients, particularly when they start offering different services, i.e. Portrait Photography and Wedding Photography and she is going to speak to wh...

FOR MENTORING + LEARNING WITH PAULA CLICK HERE In this episode Paula is joined by a very special guest, Alison McWhirter. Alison felt stagnant within her photography business and was unsure of what direction. Alison was recommended Paula’s breakthrough program by a friend, and after completing the course, Alison has jumped ship into the personal branding photography world and isn’t going back! The...

FOR MENTORING + LEARNING WITH PAULA CLICK HERE We all have mentors to thank for influencing us in our journey to perfecting our craft.  Today, Paula dedicates this episode to 3 people she holds near and dear to her heart, and the things that they taught her to help her become the photographer she is today.  To get first access to Paula’s free training coming this week, visit the link her...

FOR MENTORING + LEARNING WITH PAULA CLICK HERE With growing clientele, comes workload overwhelm. I’m sure you’ve had many days where you sit in front of your computer, and have no clue where to focus on, so you start ticking things off the to-do list and by the end of the day, you have no idea what you even achieved for the day.  In today’s episode, Paula comes to the rescue, she takes time t...

FOR MENTORING + LEARNING WITH PAULA CLICK HERE We all know that starting out as a photographer, you need to have a folio to showcase your work, and for personal branding this is no difference. When it comes time to create your folio, you need to evaluate the market you want to represent.  In this episode, Paula gives you tips on building a portfolio to grow your desired clientele, and how to...

FOR MENTORING + LEARNING WITH PAULA CLICK HERE Do you struggle using Social Media Platforms? Over-thinking what to post, which leads to procrastination and self doubt, resulting in no post at all. With the ever growing desire for social media presences, it can be extremely overwhelming navigating this space and knowing how to best use it for what your needs are. Today, Paula lets us in on a confes...

FOR MENTORING + LEARNING WITH PAULA CLICK HERE Remember when it was easy to just pop an ad in the yellow pages and gain your clientele. We now have so many areas for clients to find you, so how do you engage them and make it easy for them to say yes! In this episode, Paula chats about how you can best serve your clients and make it an easy process for them. She challenges you to deep dive through...

FOR MENTORING + LEARNING WITH PAULA CLICK HERE For photographers, editing is a huge part of every shoot. If you are constantly on the go, shooting at locations, editing is a time consuming part that you probably don't have time for. So you thought, do I hire a retoucher or do I use a third party company to handle this for me? Today, Paula sits down and talks all about just this! She has experience...

FOR MENTORING + LEARNING WITH PAULA CLICK HERE Doing a multi client shoot in one shoot day has many benefits, it reduces the cost for your clients, it’s more time effective for you, it acts as a networking day for your beautiful clients & it can be a fun and incredible experience for everyone! As amazing as these shoots are, they are HUGE to organise and execute.  In today’s episode, Paul...