The Business of Marketing

In this episode, we’re joined by Virginie Chesnais, Chief Marketing Officer at Happydemics, a global brand lift and advertising effectiveness solution. Virginie shares why building trusted, data-led partnerships is key to thriving in a fragmented media landscape, how brand lift studies go beyond vanity metrics to reveal true impact, and why marketers should stop measuring what’s easy and start mea...

Marc Webbon, Co-founder and CEO of Wonderhatch, shares how his agency evolved from a production house to a full creative and strategic partner for brands like Spotify, Ford, and the British Film Institute. Recorded live at Advertising Week Europe, Mark discusses why authentic, problem-solving content wins today, how deep client understanding drives success, and why a culture built on empowerment,...

Join Helen Keelan, Senior Sales Director at LG Ad Solutions, as she unpacks the evolution of connected TV and how LG is redefining media, data, and viewer journeys. Discover the power of home screen advertising, how brands can tap into real-time audience insights, and why smart targeting on smart TVs is the future of impactful engagement.

In this episode of the Business of Marketing podcast, we’re joined by James Grant, SVP and Head of Advanced TV at Equativ, a global ad tech platform powering the future of video advertising James shares how streaming is transforming TV, why outcome-based measurement is on the rise, and what marketers need to know about identity, transparency, and the next wave of addressable advertising.

Aisling Conlon, International Trade Director for UK Advertising, discusses her unique role in promoting UK advertising globally, especially in the US market. She highlights the impact of UK advertising exports, VIP networking events, and partnerships, such as with Advertising Week New York, aimed at fostering industry connections and expanding international opportunities for UK businesses.

Dana Bodine, VP of Marketing at Trustpilot, discussed the company’s mission to foster trust through authentic reviews, focusing on industries with high consumer lifetime value like FinTech in the U.S. She highlighted Trustpilot’s efforts to combat fake reviews, its AI-driven fraud detection, and data-backed ROI on customer engagement. Bodine emphasized human-centric marketing and the synergy betwe...

Damon Reeve, CEO of Ozone, discussed Ozone’s role as a programmatic advertising platform formed by major UK publishers to help them compete with larger platforms. He highlighted Ozone’s technological investments, focus on “premium web” content, and its recent expansion into the U.S. Reeve also addressed industry challenges, including audience targeting, media fragmentation, and regulatory issues.

Simon Green, Founder and CEO of Edit Cloud, discussed his journey in media production, transitioning from traditional editing to cloud-based solutions. He highlighted Edit Cloud’s focus on technology, talent, and training to democratize content creation. Simon emphasized collaboration with clients like ITV, integrating cloud-based workflows to enhance efficiency, sustainability, and creative reach...

Henry Skelsey, VP of Product Marketing at Songtradr, discusses Songtradr’s role in providing music solutions to brands, independent musicians, and rights holders. Through acquisitions, including Bandcamp, Songtradr aims to enhance value in music by blending technology, creative services, and AI. Skelsey highlights the importance of sonic branding, data-driven marketing, and an empathetic approach...

Lotte Jones, Chief Commercial Officer of The News Movement, discusses their social-first approach to journalism aimed at younger audiences. The platform emphasizes fact-checked, engaging content across social media, with a business model focused on brand partnerships. Leveraging AI for story tracking and audience insights, they prioritize real-world impact and adaptability across platforms.

Timo Weis, Global Head of Growth at Infosys, discusses his career, marketing strategy, and team-building approach. He emphasizes data-driven, cross-functional marketing, global content localization, and the integration of AI for scalable campaigns. Weis highlights the importance of understanding customer journeys, aligning sales and marketing, and fostering an inclusive team culture.

Andrew Grosso, Co- Founder and CPO of Pickaxe, discusses Pickaxe AI’s work helping media and entertainment companies tackle data challenges and optimize customer engagement. He highlights Pickaxe’s tools for automated insights, datascience, and strategic marketing. Grosso emphasizes the importance of data quality, teamwork, and adaptability in future technological and industry changes

Lori Goode, CMO at Index Exchange, discusses her multifaceted role overseeing global marketing, L&D, and sustainability. She highlights Index Exchange’s evolution in ad tech, emphasizing collaboration, customer-centric strategies, and commitment to sustainability. Key focuses include refining go-to-market processes, expanding streaming TV services, and fostering an innovative company culture w...

Linn Frost, Co-CEO of Social Element, discusses her agency’s evolution, emphasizing genuine community building, social responsibility, and balancing engagement with authenticity. She highlights using social media effectively by fostering human connections and aligning brand values with consumer needs. Frost also explores AI’s role in content moderation and emphasizes hiring for attitude and shared...

Michael McNerney, Publisher at Martech Record, discusses the growing role of affiliatemarketing in brand strategy. MartechRecord supports industry decision-making byproviding objective insights and building trust. McNerney emphasizes the importance ofcommunity, offering resources like newsletters, events, and a Slack group to connectindustry professionals.

Join David Keene, European CMO of Wipro, who dives into the complexities of modern B2B marketing, the evolving role of AI, and the death of third-party data. Discover how Wipro innovates its marketing strategies to navigate buyer committees, optimize customer journeys, and maintain brand integrity. You’ll also gain valuable insights into creating impactful content and leveraging first-party data t...

Join Kirsty Fraser, Senior Director of International and Lifecycle Marketing at Movable Ink, as she explores the world of advanced personalization and AI-driven strategies transforming B2B marketing. Learn how top brands like Spotify and Tesco leverage data to create personalized customer experiences. Kirsty shares her expertise on growing US-based companies internationally and the importance of e...

Join Simon Morris, VP of International Marketing at Adobe, as he explores how they are revolutionizing digital experiences through AI, personalization, and creative tools. Simon shares valuable insights on the evolution of content marketing, the power of data-driven strategies, and Adobe’s initiatives to support underrepresented voices in the creative industry. 

Vitaly Pecherskiy, Co-founder and COO of StackAdapt explains how they are revolutionizing programmatic advertising with innovative solutions and data-driven strategies. Vitaly shares insights on the evolution of the ad tech industry, the impact of AI, and the importance of creativity in B2B marketing. Learn how StackAdapt is helping brands and agencies navigate the complexities of digital advertis...

John Watton, Chief Marketing Officer, has a rich background at companies like Adobe, Oracle, and Microsoft. He shares his expert insights on the latest marketing trends, the integration of AI, and how data-driven strategies are reshaping the industry. This podcast is a treasure trove of knowledge for marketers eager to stay ahead in the dynamic digital landscape, understand customer behavior, and...

Maria Scheglakova discusses how PubMatic is helping shape the future of digital advertising through innovative media trading solutions. She shares her journey from B2C to B2B marketing, why storytelling is the secret sauce, and the integration of sustainability in marketing strategies. Learn how PubMatic leverages AI and technology to create meaningful customer engagement and drive business growth...

Jonathan Beeston, Product Marketing Director at Salesforce, explores the dynamic role of product marketing, the transformative power of generative AI, and the importance of data in delivering personalized customer experiences.

Jennifer Berry, CEO of Digitas UK, shares insights on leading a top digital agency, fostering talent, and driving impactful client solutions. Jennifer shares insights on leading a top digital agency, fostering talent, and driving impactful client solutions. Discover how Digitas is pushing the boundaries of creativity and technology to deliver exceptional results for global brands.

Azlan Raj, CMO of Dentsu, discusses the company’s people-centered transformation and its innovative marketing approach through sensory experiences. Emphasizing adaptability and proactivity, Raj highlights the importance of shared KPIs in building high-performing teams and the need to measure client experience beyond traditional metrics. The discussion addresses fostering a culture of growth and in...

Dive into the intersection of data and content marketing with Mark Debenham, VP of Growth Marketing. Discover how Adverity’s integrated data platform is revolutionizing decision-making for modern marketers. Gain insights into the latest trends, including the role of AI and technology in driving creativity and performance. Mark shares his unique journey and actionable strategies for leveraging data...