The Business of Hearing

Marketing legend Marcus Sheridan joins Oli to unpack one of the biggest mindset shifts in private healthcare: 👉 Your business isn't just a clinic anymore — it's a media company . In this bonus episode, they break down how patient behaviour is changing, why old-school SEO won't cut it, and what clinics must do to build trust before the first appointment . You'll learn: Why YouTube is the most powe...

The hearing care industry is changing fast — and the old ways of winning new patients aren't cutting it anymore. In this video, you'll discover the 3 major market shifts that are redefining how independent hearing clinics grow in 2025 and beyond. From shifts in patient behavior to changes in how people find and choose care, this is a must-watch if you want to stay ahead of the curve. 👂 Whether yo...

You don't see the doubts. The late nights. The quiet moments where confidence slips and questions creep in. From the outside, things might look like they're going well — but behind the curtain, it's messier. More human. More real. In this episode, I open up about the parts of this journey I rarely talk about. The pressure to keep it all together. The fear of getting it wrong. The tug-of-war betwee...

In this episode of the Business of Hearing podcast, we break down the four most important focus areas for private practice owners heading into summer 2025. With industry shifts, rising patient expectations, and changing marketing dynamics, it's never been more important to work on the business, not just in it. You'll learn: • What clinics should be prioritizing right now • Why admin overload is ki...

Google's AI Mode has officially rolled out — and it's not business as usual. No more 10 blue links. No more relying on blogs to bring in a steady flow of traffic. This is a full-blown rewrite of how people search, discover, and decide who they trust. In this episode, we break down what Google's AI changes actually mean for private practices, why most websites are about to get blindsided, and what...

In this episode, we take a closer look at earwax removal, one of the simplest but most underused lead sources in private hearing care. While most practices see it as a time drain, Oli explains how to turn it into a consistent, scalable way to attract the right patients. You'll hear about: Why earwax searches outperform hearing aid keywords How to attract the right volume without overwhelming your...

In this episode, we explore the role of proof and trust in private practice growth — and why saying "we're the best" just isn't enough. Oli shares how to use credibility-building tools like testimonials, reviews, and storytelling to turn sceptics into loyal patients. You'll hear about: The psychology of proof and how people decide who to trust Why most clinic marketing lacks credibility Practical...

In this episode, Oli shares a personal story that leads to a powerful lesson in patient loyalty and how email newsletters (done right) can drive long-term connection. We explore how to turn routine emails into a personal, relationship-building tool that makes patients love your brand. You'll hear about: The difference between transactional and emotional messaging Why most email newsletters are a w...

In this episode, we unpack one of the biggest barriers to growth for private practices: not knowing who your ideal patient actually is. Oli breaks down how a clearer patient profile helps you streamline marketing, improve conversion, and build a practice that grows on purpose. You'll hear about: The difference between product-first and market-first thinking How to define your most valuable patient...

This was a little random. Just me, my microphone and some top-of-mind thoughts about where we're at as an industry, where we're going, and what the future will look like. If you fancy joining me as I rant and ponder, it's for you. *** Learn more at www.orange-gray.com

Why Patient Numbers Are Falling — And What Smart Clinics Are Doing About It Description: In this episode, we explore why so many hearing clinics are seeing a dip in patient numbers — and what the smartest practices are doing to stay ahead. From changing patient behaviours to marketing mistakes, Oli breaks down the real factors behind the trend and how to fix them before it impacts your bottom line...

In this episode, we explore the decline of traditional SEO and what it means for businesses trying to get noticed online. With the rise of AI-powered search and zero-click results, the rules of the game are changing. Oli breaks down what's happening behind the scenes — and what savvy marketers should be doing instead. You'll hear about: Why SEO is no longer the guaranteed growth strategy it once w...

In this episode, I share four bold predictions about the rise of AI — and how they could completely reshape how we communicate, market, and connect. From voice replacing keyboards to ultra-personal AI companions, this is what the near future looks like. It's coming fast — here's what to expect and how to stay ahead. Learn more at www.orange-gray.com

Chris Ducker is a renowned entrepreneur, bestselling author, and personal branding expert. As the founder of Youpreneur®, he helps business owners build sustainable, future-proof brands around their expertise. He's written "Rise of the Youpreneur" and "Virtual Freedom," both of which have become essential reads for entrepreneurs looking to scale their businesses while maintaining personal authenti...

In November, Google introduced 'AI Overviews' - the first step towards their 'Zero Click' aims. This has impacted our industry heavily. By replacing our abilities to educate consumers, it's creating a squeeze and stopping people from getting to the bottom of the funnel as they're halted at the top. In this episode, I share exactly what's happening and what you can do about it.  Learn more at www.o...

In this video, I reveal three unique ideas to grow your hearing care practice—strategies you might not have considered yet! Join me as I share actionable tips, practical advice, and innovative marketing techniques designed to help you attract more patients and stand out in the competitive world of hearing care. Whether you're a seasoned professional or just starting out, these insights can help tr...

💰 Is your hearing care practice sitting on hidden revenue? Most clinics are losing money without realizing it. In this episode, uncover the exact areas to find extra profit and increase your bottom line—without working harder. Most hearing care practices leave money on the table because they don't track the right things. In this episode, you'll learn: ✔ The biggest hidden revenue streams in priva...

The difference between a provider having 20% of patients say yes to treatment versus 70% is massive. A provider's help-rate is one of the biggest levers for success—allowing you to generate more revenue and achieve better outcomes without increasing patient volume. That's why I want to share three simple changes you can make to get more patients to say yes—without requiring your providers to do an...

This is all about the details. In this episode, I'm sharing three real-world, easy-to-implement strategies to minimize no-shows and cancellations—because even though they're often dismissed as "breathing room" in the schedule, they're actually a major missed opportunity. By applying these three simple changes, you can keep your schedule full and your patients on track. Learn more at www.orange-gra...

Dr. Annette Stephenson is the owner of Cayman Hearing Center, and the only Audiologist on the Cayman Islands. She joined Dr. Nancy Duncan for an 'Under the Hood' interview to learn her journey to breaking new ground, being the first and only Audiologist to a population of 100,000 people, and some of the biggest lessons on the journey.  

Dr. Amit Gosalia is a well-renown Los Angeles-based audiologist with over 20 years of experience. Having served as President of the Arizona Speech-Language-Hearing Association and Chair of the American Academy of Audiology's Public Awareness Committee. In 2024, he received the Clinical Excellence in Audiology Award from the American Academy of Audiology. He co-founded AudBoss, a platform supportin...

There's so much doom and gloom in this industry - it's painful. Yet, I believe the opposite. In fact, I see 4 big reasons why private practice hearing care is about to enter a golden period for success. In this episode, I share why this is, what these 4 reasons are, and you can decide whether the glass-half-empty people are right, or whether the future is bright. Learn more at www.orange-gray.com

This is a big one. With 2025 on the horizon, I want to share the EXACT marketing strategy that you can use in 2025 to attract more boomer-aged patients, be iconic in your community and drive the basics, to a gold-standard, consistently. Want to learn more about how my team and I can help you to implement this strategy, go to: https://orange-gray.com/

As 2024 comes to an end, and as we enter 2025 ... .. there is 3 areas that I'd be giving serious focus to right now if you're a private practice leader that wants 2025 to be a record year. In this episode, I walk you through each of them and share exactly what to do.

In October, it was published that Google had a 83.54%   dominance  on all online search. Since then, a lot has changed. OpenAI launched  ChatGPT Search  – their first attempt at competing with Google, which has supposedly won them  8% of extra search  in less than 45 days The  Department of Justice  has said that Google should be forced to  sell Chrome to remove their monopoly  on search, with it...