The Business of Hearing

2026 is shaping up to be a major transition year in hearing care, from new behaviour shifts to tech changes that will directly impact how clinics attract and convert patients. In this episode, Oli breaks down the three biggest trends clinics need to prepare for, based on everything we're seeing across marketing, consumer expectations, and the industry as a whole. In this episode: The rise of new 2...

What Google's September 2025 update really targeted Why many clinic sites suddenly lost rankings or indexing The rise of "zero-click" search (and what to do about it) AI Overviews: how they're pulling clinic content, or ignoring it Why reviews matter more than ever What to fix on your website in 2026 (and what doesn't matter anymore) How to stay visible even if Google keeps reducing organic clicks...

2025 has been the most disruptive year hearing care has seen in a decade, from Apple's expanded ecosystem and a confusing OTC landscape, to AI-driven marketing, shifting patient expectations, staffing shortages, and clinics learning (sometimes painfully) what actually drives growth. In this episode, we break down the biggest lessons of the year, what the data really shows, and where clinics should...

90% of startups fail within five years, but why? In this episode of the Business of Hearing Podcast, Oli breaks down the silent killer that causes so many independent practices to struggle, and how to build a business that actually lasts. You'll learn: • The real reason most practices never reach their potential • The difference between a business that survives and one that thrives • Why consisten...

Here's the truth: hearing care isn't for everyone. In this episode of the Business of Hearing Podcast, Oli shares three honest reasons why you shouldn't get into the hearing care industry, and what it really takes to succeed if you already are. You'll learn: • The harsh realities of working in hearing care • Why passion alone isn't enough to build a thriving practice • The mindset required to hand...

Eight years, countless lessons. In this episode of the Business of Hearing Podcast, Oli shares the biggest insights he's learned from eight years of running and growing a successful business. These aren't just hearing care lessons, they apply to anyone building something that lasts. You'll learn: • The most valuable takeaways from eight years of growth • What separates the businesses that last fro...

Were the 2025 predictions right? In this episode of the Business of Hearing Podcast, Oli reviews the three marketing predictions he made at the start of 2025, and reveals his bold new predictions for 2026. You'll learn: • Which 2025 trends actually came true (and which missed the mark) • How marketing in hearing care is evolving right now • The three big shifts to prepare for in 2026 • What privat...

What do patients say about you behind your back ? In this episode of the Business of Hearing Podcast, Oli explains how to design "signature experiences", the unique, memorable touches that make people talk about your practice for all the right reasons. You'll learn: • Why it's not enough to just deliver great hearing care • How to make your patient experience truly stand out • Real-world examples...

Should you be the face of your practice? In this episode of the Business of Hearing Podcast, Oli explores the power of personal branding, what it really means, why it matters more than ever, and how to build one that grows reputation, recognition, and revenue. You'll learn: • What a personal brand actually is (and isn't) • How being the face of your practice creates trust and connection • The bene...

What actually works in audiology marketing? After helping over 80 hearing care practices outperform industry averages by 29%, Oli Luke shares the strategies that consistently deliver real results. In this episode, you'll discover: • The key marketing approaches top audiology clinics use • How to build reputation, recognition, and revenue the right way • What separates the practices that grow from...

Two Audiologists - one from the U.S. and one from Canada - recently sat down for a candid conversation about growth, trust, and transparency in hearing care. In this special "Under the Hood" episode, Nancy Duncan, Au. D. (Duncan Hearing Healthcare, Massachusetts) interviews Dario Colletta, M.Sc., Au. D., Reg. CASLPO, Doctor of Audiology and owner of Port Credit Audiology & Hearing Aids in Ontario....

Your website can be copied. Your pricing can be beaten. So how do you become uncopiable? In this episode of the Business of Hearing Podcast, Oli explains the three levels of value in the marketplace, what you do, what you know, and who you are, and why the most successful practices are the ones that build identity and trust that no competitor can touch. Learn more at www.orange-gray.com

If your website feels more like an online brochure than a business growth tool, you're not alone. But the good news is, small changes can make a huge difference. In this episode of the Business of Hearing podcast, Oli shares the five key strategies that the best-performing hearing care websites are using, based on an analysis of 116 real sites.    Learn more at: www.orange-gray.com

In this special 'Under the Hood' interview. Dr. Nancy Duncan interviews Dr. Heidi Hill of the Hearing Health Clinic ( https://hearinghealthmn.com/) . In this discussion, they talk the good, the bad and the ugly of operating a practice and the ingredients of what a high-performing practice looks like.

If your website was a staff member, would you give it a raise - or fire it? Most clinic websites are just sitting there, collecting dust. In this episode of the Business of Hearing Podcast, Oli breaks down what makes a website actually perform in 2025, and shares examples of clinics doing it right. www.orange-gray.com

Every practice has untapped potential, revenue that's hiding in plain sight. The question is, are you spotting it? In this episode of the Business of Hearing podcast, Oli reveals the overlooked areas inside your practice where hidden income is waiting to be unlocked. You'll discover: -How small tweaks can create new revenue streams - Missed opportunities in patient follow-up and aftercare - The ro...

AI search is changing the way patients discover hearing care, but will your clinic make the list? In this episode of the Business of Hearing podcast, Oli shares the results of an experiment where ChatGPT was asked to name the best hearing clinics in every US state. Some of the answers made perfect sense, others were completely unexpected. You'll discover: How AI tools are already influencing patie...

In this episode of The Business of Hearing, I sit down with Dr. Edmund Farrar, co-founder of Oto – the groundbreaking platform changing how tinnitus is treated and managed in hearing care practices across the world. We explore: - Edmund's personal journey from RAF doctor to health tech entrepreneur - How Oto is helping modern clinics support tinnitus patients - What the future of hearing care migh...

In this episode, we dive into one of the biggest concerns facing independent hearing clinics, how to compete with the massive chains, groups, and manufacturer-owned practices dominating the market. Oli breaks down the four powerful advantages that private practices still hold, and how to lean into them to stay relevant, profitable, and preferred . You'll hear about: The agility of independents in...

The New Growth Playbook: How to Prepare Your Clinic for 2026's AI-Driven Reality AI Search is rewriting the rules of online visibility - and most hearing care clinics aren't ready. In this short but important episode, Oli shares what's changing with Google's AI Mode and ChatGPT, why traditional SEO strategies are becoming outdated, and how the smartest practices are adapting to stay visible, trust...

Ben Thompson, Au. D., built the #1 tinnitus-focused YouTube channel in the world - but how did he do it? In this interview, we unpack the strategy behind his rise, the content that resonated with millions, and the business model that turned views into value. Whether you're a hearing care professional looking to grow your own presence, or just curious about how a niche medical topic became a YouTub...

In this Q&A special, Oli answers your most pressing questions about what actually works in hearing care marketing today. From the real value of traditional marketing to whether patients care about SEO (spoiler: they don't), this episode cuts through the noise and gives straight answers.

Is your team a zoo? Nigel Risner thinks it should be - if you know how to lead it. I n this powerful and entertaining conversation, international speaker and author Nigel Risner breaks down his Zoo Keeper Communication Model - a game-changing way to understand and connect with anyone, whether you're managing a team, running a business, or trying to survive family dinner. You'll learn: ✅ The 4 com...

If your schedule isn't full, your first instinct might be to blame marketing. But what if the real problem is positioning ? In this episode of The Business of Hearing , Oli explains why many practices struggle to attract the right patients, not because of poor marketing, but because they haven't clearly defined  who they're for . You'll discover: Why "trying to appeal to everyone" is a fast path t...

This isn't about asking harder, it's about creating an experience that naturally earns 5-star reviews. In this episode of The Business of Hearing , Oli shares the simple (but powerful) shifts that turn ordinary patient experiences into glowing testimonials, without needing to chase, beg, or game the system. You'll learn: Why review quantity matters less than quality (especially in AI search) The "...