Viral Tribe Entertainment

The Business of Creativity

Business EN ↓ 5 episodes

The Business of Creativity series explores how creativity shapes iconic businesses, bold ideas, and cultural impact. Hosted by Sir John Hegarty, each episode features an iconic founder or creative leader, delving into how creativity has influenced their philosophy, product, brand, and way of working. From ideas and storytelling to design and innovation, creativity is the lens through which success is defined. In the age of AI, creativity is the true competitive advantage. This series celebrates the people who understand its power, and shows how creative thinking drives meaningful business succ...

Author

Viral Tribe Entertainment

Category

Business

Podcast website

businessofcreativity.com

Latest episode

Jul 8, 2026

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Episodes

Building a Global Brand with a "Nothing to Lose" Mentality | David Allemann (Co-Founder, On Running) 08.07.2026

What happens when you combine Swiss engineering, an ex-consultant, an advertising expert, and a garden hose? You get On, one of the fastest-growing sportswear companies on the planet. In this episode of The Business of Creativity, co-founder David Allemann pulls back the curtain on how a tiny Swiss startup disrupted global athletic giants to become a publicly listed powerhouse. David breaks down t...

Building a Global Empire on Failure & Creativity | Sir James Dyson 01.07.2026

How many times are you willing to fail before you finally succeed? In this episode of The Business of Creativity Podcast, we sit down with one of the greatest inventors and entrepreneurs of our time: Sir James Dyson. Best known for revolutionising the vacuum cleaner and building a global technology empire, Sir James Dyson shares the brutal, brilliant, and often chaotic reality of the creative proc...

The Secret Behind Great Storytelling | Jane Rosenthal 24.06.2026

In this episode of The Business of Creativity, Sir John Hegarty sits down with Jane Rosenthal, Oscar and Emmy-nominated producer, co-founder of the Tribeca Festival, and the creative force behind films including Meet the Parents, The Irishman and Bohemian Rhapsody. Jane has spent decades bringing stories to life, but her most impactful project may not have been a film at all. In the aftermath of 9...

Why AI Won't Replace You (But Someone Using AI Might) | Gary Vaynerchuk 17.06.2026

In this episode of The Business of Creativity, Sir John Hegarty sits down with Gary Vaynerchuk entrepreneur, investor, CEO of VaynerX, and one of the most influential voices in modern marketing. From transforming his family's liquor store into one of America's first major e-commerce wine businesses to building a global agency network, Gary's career has been defined by one thing: seeing shifts in c...

The Business of Creativity 10.06.2026

The Business of Creativity series explores how creativity shapes iconic businesses, bold ideas, and cultural impact. Hosted by Sir John Hegarty, each episode features an iconic founder or creative leader, delving into how creativity has influenced their philosophy, product, brand, and way of working. From ideas and storytelling to design and innovation, creativity is the lens through which success...

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