Sarah Short
The Business Of Coaching
To be a coach, one must have clients. To have a coaching business, those clients must be ones who pay. This podcast is designed to support qualified coaches to build robust, financially viable coaching businesses.
Author
Sarah Short
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
Are You Crap At Marketing? Or Is Your Marketing Crap? 17.07.2023 12:05
In this week's episode I compare the difference between being crap at something with not actually having learned how to do it and I burst 8 myths about marketing in the professional coaching space. To take our 3-minute, free coach business analyser quiz, go to thecoachingrevolutionquiz.com . Build A Coaching Business is our free online community about all things b...
Do I Have To Market If I Don't Want Many Clients? 10.07.2023 9:33
In this episode, I'm going to talk about why marketing is the same whether you want one client or a diary full. I'm also going to talk about the difference between a coaching practice and the practice of coaching. To take our 3-minute, free coach business analyser quiz, go to thecoachingrevolutionquiz.com . Build A Coaching Business is our free online communit...
Do You Have To Be Northern To Hate BS? 05.06.2023 12:39
Profanity warning (this episode is a bit sweary). Sorry (not sorry) I got cross! To take our 3-minute, free coach business analyser quiz, go to thecoachingrevolutionquiz.com . Build A Coaching Business is our free online community about all things business building for coaches.
Can You Be A Great Coach AND A Great Marketer? 29.05.2023 8:43
Can you be a great coach AND a great marketer? I believe you can... To take our 3-minute, free coach business analyser quiz, go to thecoachingrevolutionquiz.com . Build A Coaching Business is our free online community about all things business building for coaches.
Ethical Pricing and Imposter Syndrome 22.05.2023 10:31
In this week's episode, we look at ethical pricing? What's ethical pricing? I have no idea! We're also going to look at the places where imposter syndrome raises its ugly head when you're learning how to market. To take our 3-minute, free coach business analyser quiz, go to thecoachingrevolutionquiz.com . Build A Coaching Business is our free online community...
Is Marketing A Scam, and How To Consciously Create A Marketing Plan 01.05.2023 13:48
To take our 3-minute, free coach business analyser quiz, go to thecoachingrevolutionquiz.com . Build A Coaching Business is our free online community about all things business building for coaches.
Corporate Coaching Contracts, and Why Marketing Isn't An Optional Extra 23.04.2023 10:31
Marketing isn't an optional extra, it's an essential skill for the coach who wants a successful coaching business. Corporate coaching contracts are the holy grail to many coaches, but there are a lot of pervasive myths around how those work. In this episode I'll explode some myths and offer a few reality checks. To take our 3-minute, free coach business analyser quiz, go to thecoac...
Failure Is Embarrassing! 16.04.2023 7:44
Failure is embarrassing. It's particularly embarrassing for coaches who are most often highly intelligent and capable people. Let's talk about it. To take our 3-minute, free coach business analyser quiz, go to thecoachingrevolutionquiz.com . Build A Coaching Business is our free online community about all things business building for coaches.
Mind Monkeys and Quiz Results 06.04.2023 12:26
To take our 3-minute, free coach business analyser quiz, go to thecoachingrevolutionquiz.com . Build A Coaching Business is our free online community about all things business building for coaches.
Ethical Marketing For Coaches 03.04.2023 7:29
What is ethical marketing for coaches and how does it work? To take our 3-minute, free coach business analyser quiz, go to thecoachingrevolutionquiz.com . Build A Coaching Business is our free online community about all things business building for coaches.
Coaching and Marketing Are Remarkably Similar Processes 21.03.2023 15:49
In this week's episode, I look at how coaching and marketing are remarkably similar. I'll also talk about the difference between posting on social media and marketing on social media. To take our 3-minute, free coach business analyser quiz, go to thecoachingrevolutionquiz.com . Build A Coaching Business is our free online community about all things business building for coaches.
Let's Define A Niche 13.03.2023 6:47
In this week's episode we look at the steps you take to craft a well-defined niche. Knowing how to define a niche for your marketing is incredibly important and its somewhere where coaches often go wrong. What they do wrong is that they don't have anywhere near enough detail. To take our 3-minute, free coach business analyser quiz, go to thecoachingrevolutionquiz.com . Build A Coaching Busin...
More About Niching 06.03.2023 8:51
Understanding the concept of a niche properly is so important I'm going to talking about aspects of it for weeks. In this episode, we're going to look at how you choose a financially viable niche. To take our 3-minute, free coach business analyser quiz, go to thecoachingrevolutionquiz.com. Build A Coaching Business is our free online community about all things business building for coaches.
Let's Talk About Niching! 27.02.2023 13:17
Niching has to be the most one part of marketing that creates the most confusion amongst coaches and so in this episode I explain exactly what a niche is and why you need one to successfully market a coaching business. To take our 3-minute, free coach business analyser quiz, go to thecoachingrevolutionquiz.com . Build A Coaching Business is our free online community about all things business build...
Building Credibility As A Coach 20.02.2023 19:26
Credibility as a coach doesn't come from the place that we coaches think it does, in that it's not about our qualifications. In this episode, I talk about why some coaches build their businesses effortlessly, while the rest of us struggle and how credibility is really built. To take our 3-minute, free coach business analyser quiz, go to thecoachingrevolutionquiz.com. Build A Coaching Busine...
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