Sarah Short

The Business Of Coaching

Business EN ↓ 140 episodes

To be a coach, one must have clients. To have a coaching business, those clients must be ones who pay. This podcast is designed to support qualified coaches to build robust, financially viable coaching businesses.

Author

Sarah Short

Category

Business

Podcast website

thecoachingrevolution.com

Latest episode

Jul 9, 2026

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Episodes

Does it Matter What Kind of Coach You Are 18.07.2024

This episode discusses whether we should overly stress about our coaching titles and rather consider focusing on the message of how we serve potential clients. Enjoyed this episode? Find out more at:  ⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠ Join the FREE Facebook group at:  ⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠⁠⁠

Confirmation Bias is Killing Your Business 11.07.2024

This episode explores how we often sabotage our own progress through confirmation bias. External and internal influences may be well-meaning, but how are they robbing you of your business' progress? Enjoyed this episode? Find out more at:  ⁠https://thecoachingrevolution.com/⁠ Join the FREE Facebook group at:  ⁠https://www.facebook.com/groups/buildacoachingbusiness⁠

An Introvert Coach - With Louise Jeffries 04.07.2024

This episode is another longer interview-styled episode with Lousie Jeffries discussing what it means to be an introverted coach and how to navigate and reap successful marketing results. Enjoyed this episode? Find out more at:  ⁠⁠https://thecoachingrevolution.com/⁠⁠ Join the FREE Facebook group at:  ⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠⁠

Why Discovery Calls are a Poor Marketing Tool 27.06.2024

This episode covers our relationship with discovery calls. Have you checked how many you're doing each month and how many convert? Let's dive into where and how discovery calls fit into your marketing strategy. Enjoyed this episode? Find out more at:  ⁠https://thecoachingrevolution.com/⁠ Join the FREE Facebook group at:  ⁠https://www.facebook.com/groups/buildacoachingbusiness⁠

Good Marketing is Invisible 20.06.2024

This episode invites you to rethink how you think about marketing. We're marketed to every day. Some of it feels like it but often a lot we don't even notice. Let's briefly tap into that and get a feel of it in your business. Enjoyed this episode? Find out more at:  ⁠https://thecoachingrevolution.com/⁠ Join the FREE Facebook group at:  ⁠https://www.facebook.com/groups/buildacoachingbus...

Success Leaves Clues - With Sarah Clein 06.06.2024

This episode is an interview with one of the Coaching Revolution mentors - Sarah Clein. We talk about her journey and reflections of her journey within the mentees that she works with. Enjoyed this episode? Find out more at:  https://thecoachingrevolution.com/ Join the FREE Facebook group at:  https://www.facebook.com/groups/buildacoachingbusiness

Values and Emotions are not a Coaching Niche 30.05.2024

Have you enjoyed this episode? Find out more at: https://thecoachingrevolution.com/ Join the Facebook group at: https://www.facebook.com/groups/buildacoachingbusiness

Are You Marketers, Or Coaches Who Teach Marketing? 15.04.2024

This question is more important than it seems.!

Taking Spam To A Whole New Level! 08.04.2024

I found myself on the receiving end of the most astonishing piece of spam! Let me tell you about it.

Are Coaches Being Gaslighted? 01.04.2024

I think we are when it comes to client acquisition. Let me explain why.

It's Different For Me! 28.03.2024

One of the worst things a coach can do is make themselves a 'special case'.

What ONE Marketing Action Can I Take That Will Have The Biggest Impact? 14.12.2023

This is my least favourite question ever! In this episode, I'll explain why hearing it makes my heart sink! To take our 3-minute, free coach business analyser quiz, go to  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  is our free online community about all things business building for coaches.

A Coaching Practice - or The Practise Of Coaching? 16.10.2023

What's the difference between learning about building your practice (with a C) and your practise (with an S)? LOTS! To take our 3-minute, free coach business analyser quiz, go to  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  is our free online community about all things business building for coaches.

Coaches Need Specialist Marketing 09.10.2023

Marketing for coaches is not the same as marketing for consultants and therapists. Let me explain. To take our 3-minute, free coach business analyser quiz, go to  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  is our free online community about all things business building for coaches.

Consciously Create a Marketing Plan 02.10.2023

In this week's podcast episode, I talk about what good marketing is - and what it isn't. I also talk about the four most common problems that the coaches have with pricing and why it is better to be transparent with your pricing. To take our 3-minute, free coach business analyser quiz, go to  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Get Focused, Get Visible, Get Clients! 25.09.2023

In this week's episode, I talk about why getting focused and getting visible are everything you need to find paying coaching clients. I also explore why marketing skills are just as important as coaching skills when it comes to building a coaching business. To take our 3-minute, free coach business analyser quiz, go to  ⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠ . ⁠⁠⁠⁠⁠⁠⁠⁠Build A Coaching B...

How To Get Clients in 30 Days! 18.09.2023

In this episode, I will be exploring whether it really is possible to get a coaching client in 30 days, and if so, how?! I also share a recent conversation I had with a coach who HATES marketing! To take our 3-minute, free coach business analyser quiz, go to  ⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠ . ⁠⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠⁠  is our free online community about all things bus...

You Are Not Your Niche! 11.09.2023

In this episode, I'm going to talk about the difference between Job Title and Niche. I'm also going to talk about why it is important that coaches do not give up their day job in order to put themselves under pressure to succeed with their coaching business. To take our 3-minute, free coach business analyser quiz, go to  ⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠ . ⁠⁠⁠⁠⁠⁠⁠⁠Build A Coach...

The Hierarchy of Client Acquisition 04.09.2023

Wait, WHAT? There's a hierarchy of client acquisition? Really? Well no, there isn't, but you would be very hard pressed to believe that from the hype. To take our 3-minute, free coach business analyser quiz, go to  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  is our free online community about all things business building for coaches.

Failure is Embarrassing! 27.08.2023

Failure is embarrassing for coaches who are accustomed to success in their careers. In this episode, I will discuss why this is the case. I will also discuss why NOW is the best time to start a coaching business. To take our 3-minute, free coach business analyser quiz, go to  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  is our free online commu...

Monetiseable Credibility 21.08.2023

Some coaches have no problem at all walking out of coach training school and straight into corporate coaching contracts. How do they do it - and why do others struggle? To take our 3-minute, free coach business analyser quiz, go to  ⁠⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ . ⁠⁠⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠⁠⁠  is our free online community about all things business building for coac...

Is Marketing A Science, An Art or A Scam? 14.08.2023

Let's get the skinny on marketing for coaches - is it a science, and art, or a scam? Also - let's look at the difference between marketing and just posting. To take our 3-minute, free coach business analyser quiz, go to  ⁠⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ . ⁠⁠⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠⁠⁠  is our free online community about all things business building for coaches.

From Qualified, To In Demand 07.08.2023

There's a significant difference between being qualified and being an in-demand coach. In this episode I talk about how to move from one to the other. To take our 3-minute, free coach business analyser quiz, go to  ⁠⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ . ⁠⁠⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠⁠⁠  is our free online community about all things business building for coaches.

I Don't Want To Market! (and the downside of coaching for free) 31.07.2023

So many coaches are really fed up about the idea that they need to market - in this episode I look at why that is, and why they really do need to learn how to market well. I also look at the downsides of pro-bono coaching. To take our 3-minute, free coach business analyser quiz, go to  ⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠ . ⁠⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠⁠  is our free online com...

Bad Coaches and Ethical Marketing, and Don't Make It About The Money 24.07.2023

In this week's episode, I'm looking at the prevalence of bad coaches with unethical marketing (or not!) and why it is that coaches feel that we shouldn't make our coaching about the money. To take our 3-minute, free coach business analyser quiz, go to  ⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠ . ⁠⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠⁠  is our free online community about all thing...

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