The Business of Cake Making Podcast

This week we start a 6 week series on Cake Business Fundamentals. These are the things that will set you up for success in your business. They provide focus and direction and help you to keep your business on track. This week we are chatting about having a Business Plan. We're not talking the scary type you take to a bank manager with graphs and pie charts. We're talking about a clear plan with de...

This week we do our irregular feature where we answer your questions. We have all kinds of questions from baking brownies, to wedding fairs, to getting your home kitchen registered. This is the last episode for a couple of weeks. We will be back on July 29th 2024.

In this episode Bronya and Sammie chat about feat of success. Obviously, this isn't something people plan on having, as when you go into business, you plan to succeed. But the human brain is a dark and foreboding place and can  sometimes develop irrational fears.  The fear of success can be debilitating and cause self sabotage or procrastination to set in.  We chat about our experience with fear o...

Following Bronya's recent success on Instagram, this episode is all about marketing on Social Media. We chat about when and what to post, and the things that's Bronya has found successful when posting about her cake business on Instagram. She talks about the algorithms, the times to post, why you may not be getting engagement and what happens to your reach when you don't get engagement. Follow Bro...

We are very excited to be chatting to Marketing Expert, and soon to be published author, Alice Benham. Alice talks about marketing in a way that is straight to the point, but not intimidating. She understand small businesses need to move forward and in our chat she talks about what a marketing strategy is but how it's not a scary business thing. She talks about, in her words, taking messy action....

This week we revisit a topic we did back in Episode 28 - Time Management. things have moved on a lot in the world since we last talked about this and we have got better at planning our time. We talk about planning, preparation, boundaries, routines, distractions and being tidy.  

This week we are talking about how to SAY NO!! Cake Makers, as a group, are notoriously bad at saying no. We chat about why you should say no, when to say no, and how to say no. Saying no is empowering and will definitely reduce the stress levels in your cake business.  

Today we chat to Suzanne Esper - or we should say Doctor Suzanne Esper! Scientist and highly acclaimed cake maker and teacher - hear how she changed her life, pivoted her business to make it right for her, and what she is doing now. It was such a wonderful chat it could have lasted for hours. Also, listen out for the competition she has set for our listeners.

This week we chat about our favourite apps to use in our Cake Business. #From graphics, to videos and photography, to finance and taxes there is an app for everything. Here are our top 10.

Summer is coming and for cake makers it's often the busiest tie of the year. Are you ready? In this weeks episode we chat about preparing for summer, going to fair, markets and festivals and fitting all that in around your usual baking schedule. We share hints and tips about how we've done markets in the past and what we've learnt along the way.

This week we tackle the subject of Diversity, Equity and Inclusivity within your cake business. Many of us are sole traders who aren't sure how we can address this topic in our businesses. Just because we don't employ anyone, doesn't mean we shouldn't be thinking about it. Martin talks us through what it means to be inclusive and how we can show our customers we are taking things seriously. He men...

This week we are tackling a subject that often trips us up. And to prove a point we did get a little confused but get it all sorted in the end! We talk about Revenue, Gross Profit, Net Profit, Break Even Cash Flow and many many more. These are all terms that big businesses use, and often confuse us as smaller business owners. In this episode we relate all these terms back to running a small cake b...

This week we are chatting about the different Sales Models there are for your business. These can include 'on demand' such as bespoke cakes and 'stock holding' such as fairs and markets. Hear how we've done a bit of both. Find out the Pros and Cons and which ways we prefer to sell our cakes. We also have an update of the proposed Guidelines for attaching Fresh Flowers to cakes from the FSA. This p...

This week it's Easter Monday, and the clocks have just changed so the world is a bit snoozy! We have just and 2 weeks off the podcast and have been super busy. Therefore we catch-up and fill you in on all the things that have been going on. Back to normal transmission next week. Find this episode as it was broadcast LIVE on YouTube: https://www.youtube.com/live/8rEU_2kzJdA?si=GqkBu8Lt8c9iiFjD  

Sorry - sadly we have no episode today but we will be back in a couple of weeks. Have a great Easter and see you soon.

We love a good Q&A and this week that's what we've recorded!! We asked the listener for their questions. They are a mix of cake business queries, questions about our cake businesses, questions about what we've learnt and how we work together.

This week we chat about being yourself and why it's important in your cake business. In the week when Iris Apfel passed away, a lady who was 100% herself and nothing else, we use her as inspiration as to why you should follow in her footsteps. Being yourself in business will keep your creativity fresh, will help from becoming burnt out, will attract your ideal client and will generally make your b...

This week Bronya and Sammie chat about doing a business audit. Are you doing things in your business because you've always done it that way, or have you thought that there may be another more efficient or cheaper way? Bronya and Sammie chat about some of the practices you can audit to check your running your business as efficiently as possible.

This week Sammie quizzes Bronya about Styled Photoshoots. Sammie is arranging a photoshoot for her cake business and other sustainably friendly wedding suppliers. Bronya has attended and been a part of many (over 15) photoshoots. Today they chat about what they entail and how they can benefit your business.

This week we bring you the guest that every cake maker running a business wants to chat too.....The Safety Expert, Natalie Stanton.  Natalie is a former EHO and a Chartered Food Safety Expert. We ask her as many food safety questions as we could fit into 1 episode. We talk about hand washing sinks, fridge temperatures, pets, certificates and much more. Let's face it, if you're not a cake maker you...

This week we've mixed it up a bit by having the guest at the end of the episode - all will become apparent when you listen. We chat about Seasonal Baking, specifically Valentines, Mothers Days and Easter. We are then joined by Eric from the cake supplies wholesale business, Cake Craft Group. We hear insights as to how they plan their products, new products that are coming in and a special Guest Pr...

This week Bronya and Sammie are delighted to chat with Cassie Brown this week. Cassie started her cake career when she was young at The British Sugarcraft Guild. She is now a flower and airbrush expert who is a teacher, published author and has many videos on YouTube. For more episodes visit https://daisycakeandco.com/the-business-of-cake-making-podcast-player/ This episode is also available to wa...

This week Bronya and Sammie chat to the wonderful Keith Barron from the 2023 Season of the Great British Bake Off. He share his experience of the interview and audition process, what it was like meeting Prue and Paul and how his life has changed since being on the show.

Happy New Year for 2024!! This episode is all about Goal Setting for the new year. We are reviewing the goals we set last year. What we achieved, what we didn't achieve and why? We are then setting Goals for 2024 to make ourselves accountable.

This is our final episode of the 2023. We are chatting all about planning our social media content. We are well know for being a bit rubbish on Social Media, so we are chatting about our Social Media Goals and plans for 2024. Come back in a couple of months to find out how we got on!