thebusinessofcakemaking

The Business of Cake Making Podcast

Business EN ↓ 100 episodes

The Business of Caking Making is for cake makers who run a business. Hosted by Bronya and Sammie from Daisy Cake Company we delve into all aspects of running a Cake Business.

Author

thebusinessofcakemaking

Category

Business

Latest episode

Jun 24, 2026

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Episodes

Ep 155 - International Women's Day 10.03.2025

This week Bronya and Sammie celebrate International Women's Day by highlighting some amazing women in the Baking and Cake industry. To here the full episode on Patreon follow the link: https://www.patreon.com/TheBusinessofCakeMakingPodcast   The Baking Club Waitlist: https://mailchi.mp/a9021b33d2af/the-baking-club-waitlist   Nadiya Hussain: https://www.instagram.com/nadiyajhussain/   Kitty Tait ht...

Ep 154 - Cakes by Carol 17.02.2025

This week's episode is with Carol from Cakes by Carol.   Bronya and Sammie have met Carol a few times and have wanted to get her on the podcast for a while.   Carol has been in the business for a while, is the mastermind behind The Straight Edge Smoother, and has a thriving community of cake makers all supporting one another.   Hang around after the music to hear when Bronya and Sammie realised wh...

Ep 153 - Our Favourite Instagram Accounts 10.02.2025

This week Sammie and Bronya are chatting about their favourite Instagram Accounts. From accounts to less than 2k followers, to those with a couple of million, they describe who they follow and why they follow them. In this Bigger Slice episode over on Patreon they also chat about how to get your feed back to showing you what you really want to see. There are also 2 bonus Instagram accounts to foll...

Ep 152 - Reviewing our Favourite Cake and Baking Books 03.02.2025

This week Bronya and Sammie review their favourite books.  From cake decorating books, to cookbooks, to business books, these are our go to books. Bronya reviews: Sift by Nicola Lamb The Kew Book of Sugar Flowers by Cassie Brown The Digital Marketing Handbook by Alice Benham Sammie Reviews: The Art of Royal Icing by Eddie Spence Book One: Sugar Flowers and Book 1 1/2 Colour by Natalie Porter In th...

Ep 151 - Our Top and Bottom 10 Flavours to Bake 20.01.2025

This week we are chatting about our top 10 and bottom 10 cakes to bake. Why we like to bake them. How they fit into baking for business. And which ones we love to eat! We'd love to hear your top and bottom bakes, please let us know! We've also got some interesting discussion points about how to bake sustainably, and seasonally. If you'd like to listen to a Bigger Slice on Patreon sign up here: htt...

Ep 150 - Trends in 2025. And it's not all about cake. 13.01.2025

This week Bronya and Sammie are talking trends in 2025. But they're not doing the usual, what's in and what's out. They're looking at other ways to sell your bakes and what bakes to sell, and how they see that going in 2025. They talk about viral bakeries, mail order, shop fronts etc. They do, however, talk about what's and what's out in the Bigger Slice over on Patreon. Sign up here: https://www....

Ep 149 - 2024 Review and 2025 Goals 06.01.2025

This episode was recorded before Christmas, but the sentiment is still the same. Happy New Year!! It has become traditional the Sammie and Bronya review their goals for the previous year and set new ones for the coming year. In this episode they go back over what happened for them in 2024. There were some hits and some misses. Listen to see if they think they thought 2024 was a good year for them....

Episode 148a - Merry Christmas 23.12.2024

Here to wish you a very Merry Christmas, If you would like to sign up to our Patreon Membership and get a Bigger Slice Episode you can do so here: https://www.patreon.com/c/thebusinessofcakemakingpodcast/membership

Ep 148 - The Safety Expert, Natalie Stanton 16.12.2024

In this weeks episode we are chatting to our podcast pal Natalie Stanton. Natalie is a Chartered Environmental Health Officer. We chat about her 2 courses Level 2 and Level 3 Food Safety and Hygiene in Catering. We also asked you, the listener, to submit your questions, which we put to Natalie. It's always great to have her on the Podcast and get the facts from a real life EHO! For the extra Bugge...

Ep 147 - The Cake and Bake Show 2024 09.12.2024

This week we are at The Cake and bake Show. We interviewed Matty Edgell (GBBO 2023 winner), Farley Berry from Lady Berry Cupcakes, Eric Lanlard, KitchenAid, Amy from Sweet Stamps and David from The Happy Pear. It was a great show this year with lots to see on the demonstration stages - including us!! If you would like to listen to The Bigger Slice of the episode sign up to our Patreon membership:...

Ep 146 - The Cake Shed, what is it? and how can you start your own? 02.12.2024

This week we are chatting about Bronya's Cake Shed. She talks about what a Cake Shed is and how it's transformed her business. The Cake Shed is an honesty box attached to the side of her house. She talks about why its such a refreshing change from other things she's done in her business. She has recently launched a 'Start Your Own Cake Shed' course and chats all about what's in the course and wher...

Ep 145 - Christmas is Coming. Prepare your Cake Business 25.11.2024

This week we are chatting about getting your cake business ready for Christmas. Christmas is a busy time already, so how can you make things easier with your business. We chat about everything from planning your supplies, social media, marketing and scheduling. If you want to listen to the extended episode 'A Bigger Slice' become a member at: https://www.patreon.com/c/thebusinessofcakemakingpodcas...

Ep 144 - Sammie's eats cake around Europe 18.11.2024

This week we are catching up with Sammie and all the things she ate whilst she was travelling in Europe. This episode also includes a great interview with Emma from Madame Spoons. Become a Patreon: https://www.patreon.com/c/thebusinessofcakemakingpodcast/membership  

Ep 143 - Cake International 2024 11.11.2024

This week we are at the 2024 Cake International. It's the shows 30th anniversary and it did not disappoint.   Below are the time codes for each interview if you want to skip to anyone in particular. However, we recommend sitting back and taking in everyone we chatted to.   2.23 - Natalie Porter, Immaculate Confections 6.50 - Karen Davies 12.21 - Dummies Direct 15.17 - Cakes by Carol 22.09 - Emma J...

Ep 142. From The Vaults. Running a Cake Business from Home 28.10.2024

We are having a few weeks off, whilst Sammie is travelling around Europe. We thought it would be the perfect time to dip back into our back catalogue, which after 4 and a half years is quite extensive. This week is one of Sammie's Choices - Running a Cake Business from Home. In this episode we talk about the practicalities of running a cake business from home. Running your own business is hard eno...

Ep 141. From The Vaults. Eric Lanlard 21.10.2024

We are having a few weeks off, whilst Sammie is travelling around Europe. We thought it would be the perfect time to dip back into our back catalogue, which after 4 and a half years is quite extensive. This week is one of Sammie's Choices - Eric Lanlard This week Bronya and Sammie are very excited to speak to world renowned patissier Eric Lanlard. After baking in the French Navy he came to London...

Ep 140. From The Vaults. Google Analytics 4 14.10.2024

We are having a few weeks off, whilst Sammie is travelling around Europe. We thought it would be the perfect time to dip back into our back catalogue, which after 4 and a half years is quite extensive. This week is one of Sammie's Choices - Google Analytics 4 (GA4) This episode is NOT our strong point, but we have tried to tackle it anyway. We are talking Google Analytics Today! As a cake maker wh...

Ep 139. From The Vaults. Flowers on Cakes 07.10.2024

We are having a few weeks off, whilst Sammie is travelling around Europe. We thought it would be the perfect time to dip back into our back catalogue, which after 4 and a half years is quite extensive. This week is one of Bronya's Choices - The Ultimate Guide to Putting Flowers on Cakes.  It's a topic that we are all a bit fuzzy around the edges on, so we went straight to the experts and got our i...

Ep 138. From the Vaults. Visibility Queen, Maddy Shine 30.09.2024

We are having a few weeks off, whilst Sammie is travelling around Europe. We thought it would be the perfect time to dip back into our back catalogue, which after 4 and a half years is quite extensive. This week is one of Sammie's choices, and she brings you Maddy Shine, the Visibility Queen. Getting discovered by your customers always feels so hard. Maddy chats about how and what we should be put...

Ep 137. From the Vaults. Cake International with Melanie Underwood and David Close 23.09.2024

We are having a few weeks off. Sammie is travelling around Europe, and Bronya is having a couple of weeks in Scotland. We thought it would be the perfect time to dip back into our back catalogue, which after 4 and a half years is quite extensive. This week is one of Bronya's choices, and she brings you the most recent episode that we'll be re-listening to from this time last year. Cake Internation...

Ep 136 - Cake Business Fundamentals Pt 6. Customer Journey 02.09.2024

This is the last in our 6 part mini series bout Cake Business Fundamentals. This week we chat about the journey you take your customer on from when they first find you to when you deliver their cake. How so you communicate with them, what language do you use, how do you manage their expectations and do you follow up after they've had their cake. We will now be taking a 2 week break.

Ep 135 - Cake Business Fundamentals Pt 5. Branding and Marketing 26.08.2024

This is the penultimate episode of this 6 part series on Cake Business Fundamentals. This week Bronya and Sammie chat about Branding and Marketing in your cake business. They talk about the breadth of both topics and how they both very closely relate to your ideal client.   There are also 2 great top tips this week!

Ep 134 - Cake Business Fundamentals Pt 4. Pricing and Financials 19.08.2024

We continue our Cake Business Fundamentals Series with Part 4 all about pricing and financials. We talk about paying yourself a decent wage, deciding on your profit margin, Making sure you put money away for tax and national insurance, as well as taking deposits and family and friends discounts. This is a very important subject that so many people shy away from. Don't it's why you're in business!

Ep 133 - Cake Business Fundamentals Pt 3 - Ideal Client 12.08.2024

This week we continue our series on cake business fundamentals with Ideal Client. Who are you selling to? And why being specific with your ideal client is incredibly important if you want to be making the cakes you love for the price you need to be charging. For more information on Niche Market and  Ideal Client take a look at our Audio Workshop with workbook: https://daisycakeandco.com/product/aw...

Ep 132 - Cake Business Fundamentals Pt 2. Finding your Niche. 05.08.2024

This week we continue with our 6 part series about Cake Business Fundamentals with finding your Niche.  Having a Niche and really leaning into it will bring you confidence and custom as you will be seen as the expert. We chat about what your niche can be, what niche's we've had mistakes we've made by not having one. Next week in Part 3 of our series we chat about Ideal Client.

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