Damian Mason
The Business of Agriculture Podcast
Damian travels all over the globe talking to audiences about trends in the business of food, fuel, and fiber. With his clever wit and down-to-earth delivery, he has turned these topics into an interesting (and sometimes controversial) podcast.
Author
Damian Mason
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
307 - What Happened to the Indoor Ag Revolution? 21.08.2023 47:13
A few years ago there was a great deal of hype surrounding Controlled Environment Ag (indoor farming). Money was pouring into the space from outside investors. Along with the money came the media coverage, which brought more money and more hype. According to some, we were just a short time away from never eating vegetables grown conventionally in fields again. Yet, here we are in 2023 still eating...
306 - Is Your Field Infected? 14.08.2023 34:24
My farmer friends at XtremeAg say, "The limiting yield factor isn't the seed, it's probably us." Well, that's not necessarily the case — another huge limiting yield factor is loss due to pathogens. With so many nasty diseases out there, our problem has often been misdiagnosis or a failure to treat our crops before the damage is done. Fortunately, new technology has emerged to detect pathogens befo...
305 - Who's Paying Farmers To Adopt Regenerative Ag, Why & For How Long? Your Questions Answered 07.08.2023 53:06
We're several years into various programs looking to sign up acres for such things as carbon sequestration, nitrogen reduction, cover crops, and other regenerative practices. Yet, there are still not very many acres signed up. Why is that and what will it take to get more acres involved with ecosystem marketing? In this episode Damian asks the questions you've asked him. Why are companies paying f...
304 - Bridging The Farmer/Entrepreneur Mindset 31.07.2023 48:53
If you're in modern day production Agriculture, you are in business. Probably to the tune of millions of dollars of allocated capital. Yet, many farmers don't flex their money mindset or think like entrepreneurs. This could make for real on-farm struggles moving into an era of high interest rates, consolidation, and demographic changes on North American farms. Evan Shout, CFO of Saskatchewan's HGV...
303 - Is Agriculture Gonna Make Money in 2023? 24.07.2023 45:44
Every Summer we begin to analyze crop reports, look at the markets and ask the question, "Will Ag make money this year? And if so, which sectors?" Jarod Creed of JC Marketing & Ag Financial Services joins Damian to discuss farm income, recent ag economic history, political winds shaping or shifting Ag, and other forces impacting farm revenue. The good news: 2023 looks profitable for many. The bad...
302 - Is Supply Management in America's Ag Future? 17.07.2023 27:57
We produce a LOT of agricultural output here in the United States and the trend line for increased productivity isn't letting up. So what happens when we run out of places to sell our output or creative ways to burn through our crops as we've done with ethanol or renewable diesel? Will we see calls for controlling the supply through a quota system on production? Damian Mason predicts (with 58% acc...
301 - Tackling Commodity Mindset For Higher Margins in Ag 10.07.2023 55:22
As you've likely heard me say, we in Agriculture suffer from commodity mindset. When we think of growing margins, we think of reducing costs, getting bigger, and making more with less. But what happens when there's almost no efficiencies to be gained, or worse yet when we make so much stuff that even through efficiencies the margins are paltry due to an oversupply of food? Well, what if I told you...
300 - What Are Biologicals, What Do They Do, and Why Do I Need Them? 03.07.2023 49:19
The proliferation of biological crop inputs over the last several years has been almost overwhelming. I personally believe soil biology — understanding it and working with the soil versus against it — is the next frontier for production Agriculture. That said, the world of biological soil and crop enhancements is crowded while still a bit murky. What exactly is in those jugs of biologicals, what d...
299 - Prime Time Pepper Production 26.06.2023 34:00
Mike Way started his Ag career selling citrus upon graduating from Fresno State. A few years later, he hopped over to vegetables with a few partners. Today he is the CEO and half owner of Prime Time — a California-based grower / shipper / packer of produce specializing mostly in peppers. Mike explains the challenges of providing year-round vegetables to the food service and retail marketplace whil...
298 - Technology That Reduces Waste By Capturing What You've Already Produced 19.06.2023 36:52
North American farmers are losing valuable bushels of corn and soybeans at both the front and back end of their combines -- those bushels never making it to the grain bin. We in Agriculture have been conditioned to focus on increasing production. But what about the money being lost by losing yield on crops you've already produced? That was the motivation for Craig Ganssle, founder of Farmwave, whi...
297 - Farm Finances, Pivoting Due to Interest Rates And The 5 C's of Credit 12.06.2023 47:39
In a year's time, interest rates have more than doubled, commodity prices have declined by roughly 15 percent, while land and cash rent prices are in record territory. So, is everything alright with farm financials? John Maman with Nutrien Financial joins Damian to discuss Agriculture money and the marketplace. No, it's still not the 1980's and yes, you should have a firm understanding of the 5 C'...
296 - Stubbornness: Why 77% of Farms Don't Have A Succession Plan 05.06.2023 52:44
If you work in the Business of Agriculture, you likely know of a dysfunctional family farming operation. Contrary to the pastoral vision of farming portrayed in children's books, many farms are stress-filled places to work with family members in conflict, run by narcissistic owners. So says Andy Junkin who works as a farm mediator and advisor to keep family farming operations from imploding. Andy...
295 - Are Outsiders Really Buying Up Farms? Trends And Truths About Farmland Investing 29.05.2023 45:30
Farmland values have been on a tear the last couple years. Who's buying America's farms and why are they doing so? Is it true that institutional investors are keeping farmers from expanding ownership? Will interest rate hikes cause farm ground prices to plummet? Are foreigners buying the property next door? Is farmland still a good investment? Should there be restrictions on who can own farm groun...
294 - Aerial Agriculture — A Bird's Eye View of Drones, Manned Aircraft & Tomorrow 22.05.2023 54:51
Drone technology is evolving at a rapid pace. Will we see a future where unmanned aerial vehicles replace the traditional crop duster? Likely not for a number of practical reasons as well as the technology advancements being made in manned agricultural aviation. A more likely scenario is where drones compliment airplanes (as well as terrestrial application units) for greater precision, reduced pro...
293 - Ag's Next Gen — A Talk With Morningside University Ag Students And Department Head 15.05.2023 44:59
"Our industry is going to require 60,000 4-year college graduates and we're around 38,000 students graduating from the Ag curriculum currently." So says Dr. Tom Paulson, department head at Morningside U's Applied Agricultural and Food Studies. Dr. Paulson is joined by Tom Moss and Liz Zoebel, two of 75 students studying Agriculture at the Sioux City, Iowa college. They discuss what they're learnin...
292 - Is The Meat Industry Listening To Consumers? 08.05.2023 51:23
Have you noticed steaks and chicken breasts are considerably larger than they were just a couple decades ago? Switching to pork, have you noticed your chops are less flavorful (maybe that explains the popularity of bacon)? Todd Thurman and Nevil Speer join Damian to discuss the meat production model and how we've gotten to a place of less flavor and huge carcasses. Can we reverse this trend by foc...
291 - Farm Bill 2023: Will There Be One And What Will It Look Like? 01.05.2023 45:26
Every five years congress hashes out, argues about, and then releases a new and revised Farm Bill. At least that is what's supposed to happen, although it may not happen for the 2023 version. Paul Neiffer, the Farm CPA, joins Damian to explain the current Farm Bill, predict what's in the new version, and discuss proposed changes. The new Farm Bill's spending is set to grow by 60% -- much of it for...
290 - Succeeding Despite A Consolidating Ag Customer Base 24.04.2023 52:44
Fact: There will be fewer American farmers ten years from now than there are today. In no way is this meant to be fatalistic or negative, it's just reality. "Peak farm" occurred in 1935 with 6.8 million farming operations in the U.S. The number has been declining ever since to two million farming operations today. Of those two million operations, about 175,000 do almost all the heavy lifting of fo...
289 - Depreciating A Farm's Fertility To Lower Taxes? Yep, It's A Thing 17.04.2023 34:00
When you think of buying a piece of farm ground, you probably think of the very real possibility that the soil is depleted. But what if it's got more than enough fertility and what if you can actually use that banked fertility to lower your taxes? Turns out, per IRS Section 180, you can depreciate excess fertility on newly acquired farm land (purchased, not rented). Alec Bean with Agricultural Soi...
288 - Are These Good Times For Real, And For How Long? 10.04.2023 41:19
Much of American Agriculture is predicted to have a prosperous 2023. But there are concerns. Commodity prices are high but so are inputs. Exports set a record last year but geopolitical strife is simmering on the verge of boiling over. What's the future hold for Ag? Arlan Suderman, Chief Commodities Economist with StoneX Financial and a self-proclaimed "glass half-full" guy discusses farm economic...
287 - Online Ag Input Retailing — Is This Where We're Headed? 03.04.2023 44:20
The Amazon effect is coming to Agriculture. In fact, it's already here. If you need something on your farm, chances are you can order it up on your smart phone and have it by the end of the week. Even chemicals, seed, and fertilizer. But will Ag retail go away? Not likely, given the proximity, relationship, and handling capacity. Lance Ramthun, founder of Farmerce, discusses his company's incarnat...
286 - Is Your Butterfly Net Ready To Catch Climate Cash? 27.03.2023 37:32
All indications are, money is going to be blowing into Agriculture from a myriad of sources over the next year, largely in the form of environmentalism. Is this trend for real? Will the funds come from a new Farm Bill? Are corporate players truly investing in Ag or just covering their tales in the new era of ESG — Environmental, Social, and Governance movements? John Duff of Sero Ag Strategies pro...
285 - The Future of Ag Is De-Globalized 20.03.2023 52:45
If you've worked in the Business of Agriculture for one year or the past 50 years, all you've known is increased globalization of our industry. That's changing and the pace of change will likely accelerate during the next decade. Todd Thurman, co-host of The Business of Ag Success Group discusses the rise of globalization as we examine American Ag exports past, present, and future and what tomorro...
284 - Why North American Ag Must Wean Itself Off China 13.03.2023 40:52
North American Agriculture has benefited greatly by China's rise during the last couple decades. But, as you've heard, all good things must come to an end and in this case, the end might not end well. Tensions between China and the west — particularly the United States — have ramped up. And frankly, those tensions aren't likely to subside. In this episode we discuss trade, numbers, and the reasons...
283 - Why We Should Sell Mexico Non-GMO Corn 06.03.2023 43:16
American Agriculture often times suffers from a disorder I've termed Acute Commodity Mindset. Symptoms of this disorder include thinking customers should purchase what we produce — regardless of what they actually want — and resisting opportunities to up-sell higher profit margin products. We saw both of these behaviors in the recent "spat" with Mexico, who initiated a ban on GMO corn beginning in...
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