Damian Mason

The Business of Agriculture Podcast

Business EN ↓ 457 episodes

Damian travels all over the globe talking to audiences about trends in the business of food, fuel, and fiber. With his clever wit and down-to-earth delivery, he has turned these topics into an interesting (and sometimes controversial) podcast.

Author

Damian Mason

Category

Business

Podcast website

www.damianmason.com

Latest episode

Jul 6, 2026

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Episodes

332 - Cash Rent: Are You Paying Too Much? Charging Too Little? 12.02.2024

Nationally, between 30 and 40% of farmland is rented to an operator from a land owner. But how are rental rates for this hugely valuable asset class determined? Are the rental rates fair? What causes variability in values? Howard Halderman of Halderman Real Estate and Farm Management explains the math and methodology of farm cash rents. The structure, the contractual arrangements, the management,...

331 - From $300 and A Google Search to a Mushroom Entrepreneur 05.02.2024

Kyle Beaver is a self-admitted Jack-of-all-Trades who, at age 25, turned a Google search into a mushroom business. Six years later he's refining Ten Mile Mushrooms and launched a subsidiary. The business still grows some fungus for consumption but has morphed into a supplier of ready-to-fruit substrate. That means, they sell the stuff that makes mushrooms grow to fungus farmers and hobbyists. Kyle...

330 - Traits of a Successful Farm Trade Show 29.01.2024

Agricultural trade events can be a lot of fun, but are they always valuable? And who are they valuable to? Brandon Wipf, South Dakota farmer and co-chair of Commodity Classic 2024, joins Damian Mason and XtremeAg's Kelly Garrett to talk trade events. How do these two business-minded farmers get value from trade events? How can you maximize your ROI from trade events as an attendee or exhibitor? Ke...

329 - Bio-nutrients To Reduce Fungicide, Insecticide & Synthetic Fertilizer 19.01.2024

Blake Matthews returned to the Idaho family farming operation twenty years ago. Upon his return, he began experimenting with a new array of products and practices, including bio-nutrients. First, he used bio-nutrients to help his sugar beets bounce back after applying glyphosate. He moved on to potatoes where he has eliminated fungicide and insecticide applications entirely through the use of a bi...

328 - Farming In 2 Hemispheres 15.01.2024

22 years ago, immediately after graduating from college AND getting married, John Carroll and his new bride flew to Brazil to start farming. John's family, with a farming operation in west central Illinois, had just purchased farm land in a newly developed Ag area of Brazil. Today John and his family are living back in Illinois but he manages the Brazil operation semi-remotely, spending about two...

327 - "Middle Man" vs. Value-Added 08.01.2024

In Agriculture we generally have the perception that farmers as price takers are being short-changed as "middle men" make all the margin. While it's popular to talk about "cutting out the middle man," how realistic is it to actually happen? Ryan Moe and Todd Thurman join Damian to discuss who these middle operators are, what they do, and whether or not they can be eliminated. In an era of quickly...

326 - It's Time To Simplify Your Grain Marketing 01.01.2024

Ag commodity marketing is too complex, largely misunderstood, and the industry is full of products and services you probably don't even need to profitably market your grain. That truth bomb — along with many more — is courtesy of Joe Vaclavik of Standard Grain. Mr. Vaclavik, a former grain trader turned commodity marketing commentator, says there are only three things a farmer needs to be profitab...

325 - The U.S. Economy and What It Means for Ag in 2024 25.12.2023

Interest rates appear to be stabilizing, wage and food inflation are still worsening, and predictions for America's Ag sector are a bit dour for 2024. What's going on at the macro-economic level and what does it mean for Agriculture? Compeer's Chief Risk Officer, Bill Moore, joins Damian to discuss inflation, land values, debt, the American consumer, savings accounts, interest rate pressure, price...

324 - Farm Finances — The Wrap on 2023 and A Look at 2024 18.12.2023

Cost of production set a record in 2023 as the most expensive crops ever planted. How things turned out for the P&L statement depended on weather, yield, and how well operators navigated the commodity markets. Prices for land, labor, fuel, machinery, and crop inputs aren't subsiding, nor is the interest rate for borrowed money. All this points to a challenging farm business environment for 2024. P...

323 - All About Oats with 2 Canadian Producers 11.12.2023

Canada is the world's number one exporter of oats — a commodity enjoying an upswing in demand thanks to snack bars and oat milk. Did you know almost every bushel of oats goes straight to human consumption? With horse racing's decline in popularity, human oat consumption is the key to future growth. John Bergen and Riley Anderson, Manitoba farmers, join Damian to discuss oat production, exports, ag...

322 - Eminent Domain, Green Policy, Electric Grid Expansion and Your Farm 04.12.2023

Calvin Koeller's Illinois farm operation is about to lose a couple miles worth of farm land to an electrical grid expansion. This new electric line project was defeated a few years ago but, with support from the Inflation Reduction Act — and some Illinois politics — the Grainbelt Express Electric project is back on track. As currently designed, it's going to cause significant disruption for farmer...

321 - Pork: Production, Profitability, Pathogens, Proposition 12 & More! 27.11.2023

Currently, pork profitability (or lack thereof) has certain observers comparing the industry to the late '90s when pork was in turmoil. It was that era, in fact, that set the stage for today's (mostly) vertically integrated hog production model using contact grower farmers. Adam Krause, a contract grower, joins Glenn Muller, Executive Director of South Dakota Pork Producers Council in an extensive...

320 - Agricultural Selling & Understanding The Buyer's Mind 20.11.2023

If you're in business, at some level, you're in sales. So, how exactly would you rate your sales game? Do you ask the right questions? Is your product knowledge keeping up? Do you understand the needs and problems of the customers you seek to serve? St. John ("Sinjin") Craner, a sales and marketing trainer specializing in Agriculture explains how selling has evolved and why the methods of yesterda...

319 - Will Problems on the Mississippi Create Fertilizer Shortfalls? 13.11.2023

The Mississippi River is low and that's causing shipping problems for Agriculture. Mark Milam with Independent Commodity Intelligence Services joins Damian to discuss issues of transportation, supply, and distribution of fertilizer for crop year 2024. Sponsored by: Pattern Ag pattern.ag AGvisorPRO getagvisorpro.com Truterra truterraag.com

318 - Beef On Dairy — A Trend That's Changing The Meat Marketplace 06.11.2023

The chasm between beef and dairy is being bridged as the two industries fuse in a trend that could be good for beef, dairy, consumers, the marketplace, and maybe the environment. The advent of sex-specific semen made a whole lot of dairy cow uteruses available. Meanwhile the beef industry needed calves. The result: beef bulls being bred to dairy calves creating calves intended specifically for the...

317 - Reversing Sins Against Soil 30.10.2023

As it turns out, we've not always been good to our soil. Fortunately we're starting to better understand the living organism beneath our feet. However, we're still mistreating this valuable asset that's selling for $15,000 to $20,000 per acre in some areas. David Kleinschmidt of Progressive Agronomy and Illinois farmer Mike Imhoff discuss cover cropping, soil biology, advanced soil testing, and pr...

316 - Will The Marketplace Pay a Premium for "Grown Climate Smart" Designation? 23.10.2023

Using a $40 million federal grant paid over five years via USDA's climate initiative, DeLong company created the "Grown Climate Smart" program. A 38 branch Ag retailer and grain elevator, DeLong has roughly 250,000 customer acres enrolled in the program that incentivizes wind breaks, cover cropping, tillage reduction, and nutrient management. Now the question is: Will consumers or downstream Ag cu...

315 - Is Ag Real Estate At A Peak? 16.10.2023

Farmland prices have been on fire the last couple years. But are those prices peaking? Beyond the huge sale numbers seen on social media, Ag property has been selling well but…there are signs of a cooling off. What can we expect moving forward? Will the institutional investors remain in Ag land? And what are the drivers of farm ground pricing and sales? Howard Halderman of Halderman Real Estate &...

314 - A SWOT Analysis for American Agriculture 09.10.2023

Businesses are encouraged to conduct assessments of their Strengths, Weaknesses, Opportunities and Threats. In short: What are you good at, what do you suck at, where will tomorrow's money be made, and what things could put you out of business? The most critical element of an effective SWOT Analysis is the ability to be critical. That's why I brought in Ryan Moe, member of The Business of Ag Succe...

313 - Machinery Market: Trends, Technology & Tomorrow 02.10.2023

Used machinery markets are heating up earlier than normal. Is this because farmers in need of equipment recall getting shut out during the supply chain disruptions of Covid or is there a used equipment shortage? What are interest rates — more than double what they were just a year or so ago— doing to the farm implement market? Does a farmer need the newest and shiniest machinery in an era of evolv...

312 - Turning Wheat Straw Into A Value-Added Human Food Ingredient 25.09.2023

Comet Bio is a technology-enabled food ingredient company that, after eight years, is finally ready to churn out food ingredients. The company extracts fiber — arabinoxylan to be specific — from wheat straw and turns it into an ingredient for food companies to use in food for human consumption. This is a win-win for everyone involved: New demand for an Ag by-product (straw) is always good, creatin...

311 - Organic Poultry—at Scale—with Farmer Focus 18.09.2023

Organic food sales growth still outpaces conventional, despite food inflation and even after nearly two decades of "organic" being a thing. Additionally, the margins are better for organic. So, how much longer can "organic" grow organically? How do organic chicken farms operate, is it the same as vertically integrated conventional poultry production? Where does the product end up? Lorenzo Bared, V...

310 - If I Had a Billion Dollars, Where In Ag Would I Invest It? Or, Would I? 11.09.2023

I was recently asked by two investor friends of mine, "Damian, if I handed you a billion dollars, where in Ag would you invest it?" The question, as well as the six weeks of pondering it inspired in my head, made me think this was a solid and stimulating topic for The Business of Agriculture. Looking from 2023 and beyond, where within our industry will there be a need for investment capital to fue...

309 - Is The Future of Silage Bagged for Efficiency & Environment? 04.09.2023

Silage — in case you're unfamiliar— is high moisture forage chopped and stored for cattle feed, principally dairy animals. It derives its name from the fact we used to blow this forage into silos. That's not done much anymore for reasons of safety, practicality, and scale. The most common method of ensiling and storing cow feed involves piling it on concrete, packing it with a large tractor, then...

308 - Regenerative Ranching — For Environment AND Economics 28.08.2023

Regenerative practices have become a new area of focus in production Agriculture. But what about our grazing lands — are we managing those lands for healthier soil, a healthier environment AND a healthier bottom line? Hugh Aljoe and Jim Johnson with Noble Research Institute, an Oklahoma-based ranch and research entity operating on 14,000 acres, join Damian. They discuss the important role grazing...

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