Damian Mason

The Business of Agriculture Podcast

Business EN ↓ 457 episodes

Damian travels all over the globe talking to audiences about trends in the business of food, fuel, and fiber. With his clever wit and down-to-earth delivery, he has turned these topics into an interesting (and sometimes controversial) podcast.

Author

Damian Mason

Category

Business

Podcast website

www.damianmason.com

Latest episode

Jul 6, 2026

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Episodes

157 - If You Build It, They Won't Come — You Gotta Sell It 06.10.2020

I've never actually seen the movie, Field of Dreams but I know this: We in Ag are amazing at food production, but we often think by "building it" (producing commodities), the consumer will come. Yet, for many commodities that's not been the case. Realizing this, we created the Agricultural Marketing Service and the checkoff program overseen by USDA. In this episode, I explain 5 flaws of promotion...

156 - The Truth About Forest Fires & Activism Against Ag 28.09.2020

Bruce Vincent is the owner of Vincent Logging, a Montana timber company. He's also a timber and environmental community activist. He was forced into his second role when environmentalists put his company out of business and destroyed his timber -reliant town. Bruce joins me to discuss the reality of this "unprecedented" fire season (it's not, and in fact we've only burned about one third of the ac...

155 - Farm View Economics With 2020 Vision 21.09.2020

The business of Agriculture begins at the farm. With all the tumult, politics, and market disruption that 2020 has brought, what is the impact at the producer's level? What will that mean for all of us who work in the peripheral Ag industry? Chris Barron, an Iowa farmer and owner of Ag View Solutions, provides a look at the present economic situation as he sees it from his own perspective and that...

154 - Battling Anti-Ag Activism…In South Dakota? 14.09.2020

Production Agriculture's reality - increasingly - involves doing battle with groups opposed to what we do, how we do it, and even our very existence. While we (grudgingly) accept this in places like California, the movement against farming is now common in "fly over country" too. In this episode I sit down with Leah Bunkers and Jim Pinkert, two members of Families Feeding Families, an organization...

153 - Big Vs. Small Agriculture 08.09.2020

Pre-pandemic, senators Cory Booker and Elizabeth Warren introduced legislation limiting farm size. The subject was shelved by 24/7 Covid coverage but it's sure to come back. And when it does, the infighting within Ag over big farm versus small farm will heat up. But does there really need to be a "versus" mentality? Small, niche Ag operations are experiencing big opportunities? Katharine Lotspeich...

152 - 7 Things COVID Revealed About Agriculture 03.09.2020

Six months into the economic and marketplace response to coronavirus, Damian takes a look at seven things revealed about Ag and our consumers. This is a fun episode that looks back over the last few months, and takes a look at what this means for the future of the Business of Agriculture. Sponsored by Harvest Profit harvestprofit.com

151 - Grain Markets Explained, Iowa's Derecho, and a Peek at the Future 24.08.2020

The Business of Agriculture podcast has never been a forum for grain price charts…and it's still not. But with USDA's August report release coming just after Iowa got hit with 100 mph winds that damaged crops and smashed grain bins like beer cans, it's time to look ahead at grain. Matt Bennett of AgMarket.net joins me to explain fundamentals, why the USDA report of record harvest didn't tank grain...

150 - All About Indoor Agriculture - A Growing Business 17.08.2020

After reading several articles about the huge investments by Silicon Valley type investors into indoor Agriculture, I thought it was time to put it on the podcast. My guest is Darynn Keiller, CEO of Autogrow – a New Zealand-based indoor Agriculture climate control technology company. He explains the value proposition of indoor farming, the different types of indoor farming, and what's going on in...

149 - The Big Picture Of Ag And The Biz Side Of Farming 10.08.2020

The farming part of farming can be fun and it's what most people in Ag like about the industry. The business side can be unenjoyable, however. There's the management, the family aspect, the political changes impacting your operation, and the money, of course. Ryan Moe, a financial guy from an Ag background joins me to discuss the big picture of Ag and the business side of farming. Ryan is with Sto...

148 - Agriculture and The Demise of Free Trade - with Michelle Klieger 03.08.2020

Trade is a hot topic these days in American Agriculture. Truth is, it always has been - at least over the last century as our productivity skyrocketed beyond what our nation required for its own sustenance. North American Agriculture requires international trade to thrive. Particularly for Canada and the U.S., which produce multiple times the amount of food their populations require. Michelle Klie...

147 - Global Ag Trade and The USMCA - with Farm Bureau Chief Economist John Newton 27.07.2020

On July 1, 2020, USMCA went into effect. The USMCA is the updated North American Free Trade Agreement between the U.S., Canada, and Mexico. John Newton, Chief Economist of the American Farm Bureau Federation joins me to discuss what this means for American Ag. Farm Bureau says the agreement is good for an additional $2 billion of Ag sales. From a "volatile world" standpoint, a free trade deal with...

146 - Burger King, Science vs. Facts, Meat, and Consumer Sentiment 20.07.2020

Hoosier Ag Today's Gary Truitt asked me to be a guest on his syndicated radio show. We decided the interview would make a good Business of Agriculture podcast too, so here it is! Gary and I discuss the response to Burger King's (bizarre & ridiculous) cow fart commercial and the potential effect — positive and negative — on meat consumption. Production is always an issue for us in Ag but we sometim...

145 - Is Robotic, Non-Chemistry Weed Control The Future Of Crop Production? 13.07.2020

The Business of Agriculture is constantly creating and employing new technology to improve how we produce food. The pace of innovation has quickened immensely over the last couple decades, and it's not slowing down. Enter robots and drones, with us for the past few years, but becoming more and more a reality. Clint Brauer, a Kansas-based entrepreneur joins me to discuss his nascent company, Greenf...

144 - Economic Outlook and Reality For the Post Covid World 06.07.2020

Everyone is a little uncertain at the moment about the economic outlook in a coronavirus world. One thing we know for sure is that humans are going to continue to eat. But what does Main Street's economic reality mean for us in Ag moving forward? Chris Kuehl of Armada Corporate Intelligence joins me to discuss wages, inflation, food shifts, globalization, and much more. The best part: he (and I) s...

143 - Bayer Settles for $10.9 Billion — What's That Mean For Ag? 29.06.2020

Bayer announced on June 24th the company would settle 95,000 lawsuits over its Roundup product for $10.9 billion. The company also stated it would spend $1.25 billion on resolving future claims. What does this mean for Agriculture and the future of crop protection? Darren Coppock, CEO of the Agricultural Retailers Association joins me to discuss an industry that relies on science but is dictated b...

142 - Tactics Of The Conflict Industry — What Agriculture Can Learn From Protests 22.06.2020

We in Agriculture are fairly isolated from the current protests raging across the nation, but we would do well to watch and learn. Because the tactics being employed by activist organizations to create chaos in our cities are the exact same tactics employed by anti-Ag groups. We discuss the very profitable, yet "non-profit" conflict industry, and the methods these organizations use to attain their...

141 - What High Grocery (& Meat!) Prices Could Result In 15.06.2020

Groceries — particularly meat — have been in the news a lot lately. From meat plant closures to produce being destroyed to food bank demand spikes, food is a hot topic in the coronavirus era. But it's about to "get real" because the consumer is seeing the biggest jump in food prices since 1974. Food prices jump 5.8% just from March 1 to May 30. Most of that increase was in meat. So what does this...

140 - Agricultural Aviation — More Than Mere Cropdusting 08.06.2020

Did you know that over 120 million American cropland acres are treated aerially each year? In addition to treating nearly one third of our crop acres, aerial applicators also fight forest fires, treat timberland, enhance pasture and rangeland, and spray for bugs harmful to human health (think mosquitoes). Aerial application of crop inputs is an important part of Agricultural production that most p...

139 - Tell Your Story (But Tell It To Our Customers & Make It About Them!) 01.06.2020

On my cross country drive back to the farm last week I heard multiple references on the radio to Ag people "Telling Their Story." We've been encouraged for several years now as Ag people to "tell our story." And we should. However, there are a couple issues when it comes to us telling our story. In this episode we discuss how to make our story relevant to and more about the customer, not just ours...

138 - Shrimp Farming... in the Midwest? 26.05.2020

Karlanea Brown intended to be a fashion designer. That's what she studied in college and had dreamed of doing since age 12. Then she married a hog farmer and everything changed. Karlanea worked off the farm for years then joined the farm enterprise after her husband, Darryl's, father passed away. The Browns had already departed the hog business and were looking for a replacement when they decided...

137 - Farming Without The Bank - with Mary Jo Irmen 18.05.2020

Agriculture IS a business. That's a point I make in my book, Food Fear, and a point I make repeatedly in discussions with consumers and in presentations to Ag industry folks. Ag is a business. Which means production Agriculture is supposed to be profitable and should be run like a business. Mary Jo Irmen, author of Farming Without the Bank joins me to discuss financial strategy, mistakes, and oppo...

136 - Quitting Isn't Failing — The Business End Of Farming 11.05.2020

Lyle Benjamin farmed for 17 years with his business partner wife in Montana's Golden Triangle region. He's from there. He returned there after stints away from the farm so he could be a farmer. This winter — on the heels of several bad years — he made the decision to quit farming. Lyle joins me to discuss the difficult decision when the emotional and tradition-laden side of the family farming oper...

135 - Ethanol, Corn, Carbon Dioxide? The Ripple Effect and Why You Might Hoard Carbonated Beverages 04.05.2020

Nearly half the nation's ethanol facilities are closed at the moment. No, it's not directly due to coronavirus, it's due to the oil glut created by Saudi Arabia and what that's done to ethanol prices. These closures, like every action, have a reaction. For the Business of Agriculture, the ripple effect is oftentimes misunderstood by the non farming consumer. Take meat plant closures as an example...

134 - Will Coronavirus Be The Catalyst For De-coupling From China? 27.04.2020

With the world economy now in turmoil due to coronavirus, changes are coming fast to the global marketplace. Will the U.S. and China experience a "de-coupling?" Todd Thurman of Swinetex Consulting Services joins me to discuss the realities and complexities of US - China relations. Todd's business took him to China for 130 days last year. He provides perspective from his time and involvement in the...

133 - Will There Be Shortages? The Impact of Coronavirus on the Pork Supply Chain 22.04.2020

Meat plants are being shut down due to concern over employee coronavirus infections. At first, the average consumer might see this as a good thing, but what's the effect at the grocery store? Potentially very bad. Rob Brenneman and his wife Char are the founders of Brenneman Pork, a large Iowa hog farming operation. Mr. Brenneman joins me to explain the entire pork industry, from breeding the sow...

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