Damian Mason
The Business of Agriculture Podcast
Damian travels all over the globe talking to audiences about trends in the business of food, fuel, and fiber. With his clever wit and down-to-earth delivery, he has turned these topics into an interesting (and sometimes controversial) podcast.
Author
Damian Mason
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
182 - Creating & Marketing Profitable Opportunities On Pasture 29.03.2021 47:26
Brice and Blaine Hitzfield are two of the seven sons who make up Seven Sons Farms — a pasture-based operation in growth mode. The family operation produces beef, pork, and eggs, and has grown into a processor and direct marketer of their products. The brothers also operate Graze Cart — an online platform for direct-to-consumer sales, and Hen Gear — a manufacturer of chicken coops and nesting boxes...
181 - Antibiotics and Environmental Factors in Animal Production 22.03.2021 41:23
Two main arguments used against animal Agriculture are environmental issues and animal care. We've faced increased regulations on both and endure lawsuits on the environmental front — particularly as related to nuisance lawsuits over odor. Facing a future of greater scrutiny on odor and antibiotics, Ag needs to look ahead. Mike Rincker and TJ Gaydos with DPI Global join me to discuss the reality a...
180 - When Anti-Ag Activists Have Political Power 15.03.2021 37:31
Agriculture is increasingly impacted by regulation from the local, state, and federal level. But it appears to be getting worse. Activists and conflict groups used to lobby and protest against our industry. Now they hold positions of power. Eric Bream, a California citrus producer and politically active Agriculturalist joins me to discuss the methods of activism, dealing with regulations, and what...
179 - Helping Ag Capitalize on the Conservation Economy 08.03.2021 38:32
About 900 million acres are devoted to Agriculture in the United States. In addition to those acres are wooded property and other non-farmed land owned by American farm owners. Nic DeCastro saw those acres and — as an outdoorsman — saw an opportunity to help landowners profit by allowing short term usage for hunting and fishing. His company, LandTrust, does just that. As landowners, we must always...
178 - The Problem With Educating The Consumer 01.03.2021 35:37
We talk a lot about Ag's need to educate the consumer. There are, however, multiple problems with effectively doing this. First off, the consumer is far removed from the farm. Secondly, the consumer might bristle at being told they need educated. And lastly, the consumer may not even really care — they're eating pretty well without being educated so what's the downside? Farmer and friend of show,...
177 - Ag As The World's Carbon Answer 22.02.2021 50:33
Following up on the previous episode with Iowa farmer, Kelly Garrett, where we discussed carbon farming, I sit down with Rob West of Thunder Said Energy. He's an energy consultant turned carbon expert, and he believes Agriculture is the answer to carbon sequestration both from an economic and practicality standpoint. This is a hot topic that is in its early stages. Agriculture will be increasingly...
176 - Talking To A First Generation Pecan Farmer 15.02.2021 49:16
Most farmers are from a farm, not Cason Anderson. Sure, his parents had a few cows on an acreage but they weren't really farmers. Cason is. He got into pecan farming by purchasing used harvesting machinery when he was 18 and picking up some small, un-maintained pecan orchards. Nine years later he and his crew of three farm 840 acres of pecans. He explains pecan production's ups and downs and talks...
175 - The Future Is Here: Drones In Agriculture 08.02.2021 41:35
We're doing a lot of things in Ag that are still "on the way" to the non-Ag sector. Driverless cars are a concept but self-driving tractors have been in America's fields for over a decade, for instance. But take drones. While we're allegedly on the cusp of drone deliveries to our homes, we've been using drone technology in Ag for several years. And their use is growing. Michael Ott and Emily Carls...
174 - Carbon Farming 01.02.2021 37:33
If you haven't noticed, there is a tremendous amount of buzz going around about environment, climate change, and carbon. For years, those who oppose modern Agriculture have latched onto environmental issues as an argument against our industry. But what if Agriculture is the solution — or at least part of the solution — to all that ails the environment? And what if improving the environment also im...
173 - Milk Money — A Complex Pricing Formula Explained 25.01.2021 33:05
They say there are only four people who understand milk pricing and three of them are dead. Lucky for us, John Newton, Chief Economist of the American Farm Bureau Federation is the one who's alive. He joins me for an informative discussion on milk pricing. Milk pricing — not necessarily what the consumer pays at Kroger, but the pricing for producers — is set through a complex formula originally cr...
172 - Handheld Technology, Hypocrisy, and The Future with Rob Saik 18.01.2021 39:08
Rob Saik joins me to give highlights from his address to the United Nations Food and Agriculture Organization, where he stood up for a vilified modern agriculture. We discuss the hypocrisy of anti-agriculture movements, global reality, COVID's lessons for Ag, technology shortening time and distance for food production, and the future. Pull up a chair for never-dull discussion. Sponsored by Harvest...
171 - All About Hops 11.01.2021 52:18
Without hops, there is no beer. That's reason enough for you to listen to this podcast because this episode explains the hop industry from farm to frosty glass. Ann George, executive director of Hop Growers of America and Michelle Gooding of Gooding Farms - an Idaho hop producer, explain the production and business side of this vital ingredient. Sponsored by Harvest Profit harvestprofit.com
170 - Farm Land Values Heading Into 2021 04.01.2021 43:32
Agriculture begins with and depends on soil. If you farm, your most valuable asset is likely land. So what is that land worth? Are values up, down, or stable this year? What's the outlook for 2021? How much farm land is owned by investors? Is it true that farmers are going bankrupt and liquidating their land in large numbers? What impact are farm programs having on property prices? If they're not...
169 - A View On Ag From Two Aerial Applicators 28.12.2020 35:18
It's helpful to gain perspective from other Ag professionals. I taped this episode from the National Ag Aviation Association convention and trade show. My guests are Mark Kimmel and Darrin Pluhar, owners of aerial application businesses in Mississippi and Montana, respectively. We discuss: The future of Ag input application via air, drone, and otherwise, the impact of consolidation, regulation, cr...
168 - All About Christmas Trees - An Agricultural Product 21.12.2020 44:20
The pandemic has been good for Christmas tree farmers. Customers seeking an "authentic" holiday have bid up demand for real trees. After reading two articles about tree shortages, I decided to get the straight scoop from those in the know. Oregon tree farmer Casey Grogan joins me, along with National Christmas Tree Association Executive Director Tim O'Connor. This is a festive and informative epis...
167 - Farming Challenges, Changes, Technology & Business with Nick Horob 14.12.2020 42:50
Farming is a multi-variant problem. Meaning, from geography to weather to inputs, there are as many as 70 different multiples that factor into on-farm profitability. Nick Horob, founder of Harvest Profit, Inc. joins me to discuss technology, farm accounting, acre management, business practices, and the future of production Agriculture. This is a fun and moving conversation with an entrepreneurial...
166 - Wind Energy — Good or Bad for Rural America? 07.12.2020 35:48
Take a drive through rural America, and you're sure to see windmills. Not the old fashioned metal blades and structure pumping water from yesteryear, but modern 300 foot monoliths. They're big, they pay landowners a nice lease payment, and if you talk to enough rural people you'll find they're controversial. North Dakota farmer, agri-entrepreneur, friend of show, and wind energy proponent, Dennis...
165 - Customers Instead Of Acres — An Entrepreneur's Approach To Ag 30.11.2020 37:00
Jason Mauck came back to the farm ten years ago from his role a landscape owner. Being a small business owner taught him the value of having many customers. He also learned the importance of maximizing revenue from each customer. He now brings that approach to Agriculture. Jason and I discuss his latest ventures — Munsee Meats, pasture pork, and an Automated Farmers Market. Sponsored by Harvest Pr...
164 - Channel-Free Ag Inputs, A Discussion With Meristem Founder 23.11.2020 37:23
Production Agriculture, at the commodity level, favors the low cost producer. So where can costs be shaved? Mitch Eviston asked that very question. His answer: through reducing redundancies in the channel — from manufacturer to distribution to retail to, eventually the farm. Call it the Amazon effect of Ag inputs — Mitch and his company, Meristem, believe it is imminent. Beyond the cost savings, a...
163 - Biden's Impact On Ag in Trade, Environment, and Labor 16.11.2020 17:42
At the time this episode was recorded, we hadn't officially declared Joe Biden the winner of the presidential election. Assuming he is, here are thoughts considerations, and some outlook on what Ag can expect under a Biden administration. Sponsored by Harvest Profit harvestprofit.com
162 - Is It Time For Smaller Scale Meat Processing? 09.11.2020 38:47
This spring, large meat processing facilities closed as workers tested positive for coronavirus. The shutdowns resulted in meat shortages and retailer-enforced rationing which left many questioning our meat supply chain. Are we too dependent on the four big meat processors? Is there room (and profit) for a proliferation of tier 2, medium or specialty meat processors? Oklahoma rancher and CPA, Gary...
161 - Using Precision Ag and Data Analytics To Cull Your Dud Acres 02.11.2020 33:02
Tight margins and environmental pressure make it important to get the most out of every acre of farm land. Precision Ag helps us do that. But what's on the horizon for applied technology in farming and what exactly is data analysis and why do we need it? Dan Frieberg of Premier Crop Services joins me to discuss how livestock producers and dairy farmers are ahead of crop producers — they've been ma...
160 - Is CashRent.com the Zillow of Farm Land? 26.10.2020 37:31
40% of farm land is expected to change hands in the next decade. Consolidation of farming operations - at the commodity level - is going to continue, which means bigger acres in the operation. These trends are real and they are coming at a time of great technological change to how we live and work. Enter CashRent.com, the online method of leasing farm land for both landowner and farmer. It was fou...
159 - Michigan Ag, Specialty Crops, Hemp & More with Crop Scout Christie 19.10.2020 40:08
The state just north of my home state has an interesting array of Agricultural production. From cherries to wine grapes to hops and hemp, Michigan's micro climates make for some interesting Agriculture. Christie Apple - known online to her fans and followers as Crop Scout Christie - consults for producers of 18 different Ag commodities. And, even more interesting, she advises more than 30 hemp pro...
158 - Can Promotion Keep Up With Production? 12.10.2020 35:04
Expanding on episode 157's subject of commodity promotion, this episode asks the question: Can promotion keep up with production? As farmers continue to produce greater quantity of everything from shrimp to soybeans, can marketing effort keep selling the excess quantity? There are three paths to marketplace profitability in commodity production. The options are: supply management, being the lowest...
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