The Business & Franchise Podcast

What does it really take to turn a brand into a franchise-ready business in under 90 days? In this exclusive talk at the ASEAN IP Workshop, Kris Garcia, CEO of BFEX (Business & Franchise Exchange) and author of Be Franchisable, pulls back the curtain on the strategies, tools, and data-driven systems that power the country's most forward-thinking franchise powerhouse. Learn how to:Protect y...

🚀 Be Franchisable Book Launch: A Monumental Success! 📖✨ We are beyond thrilled to share the incredible success of the Be Franchisable book launch! 🎉 This landmark event brought together some of the most brilliant minds in business, law, and intellectual property to celebrate a book that is set to transform the franchising landscape in the Philippines. More than just a book launch, it was a gat...

A Comprehensive Fit-to-Franchise Guide for Emerging Filipino Brands . 📣 Ready to Scale Your Business? 🚀 Introducing Be Franchisable: A Comprehensive Fit-to-Franchise Guide for Emerging Filipino Brands by Maria Kristina Garcia. 📚 This groundbreaking book is your step-by-step guide to transforming your business into a thriving franchise empire. Whether you’re just starting or planning to expand g...

Your Brand: More than a Logo, It Holds Financial Power explores the true value of branding beyond aesthetics. Join us as we dive into the world of brand valuation, uncovering how strong branding drives financial growth, customer loyalty, and market success. Perfect for entrepreneurs, franchisors, and investors, this podcast offers practical insights, proven strategies, and expert advice to help yo...

Discovering the true value of your brand is a strategic step that can shape your path to growth, especially when considering franchising or refining your business strategy. Brand valuation can empower you with insights that pave the way for better decisions on pricing, royalty fees, and market positioning. To find out more about your brand’s potential and explore how we can help, reach out to BFEX...

In this episode, we dive into the story behind BFEX and its mission to support emerging brands on their path to becoming successful franchises. Founded by Kris Garcia, BFEX is dedicated to helping entrepreneurs turn their businesses into franchisable ventures through the right planning, strategies, and expert guidance. Discover how the right tools, resources, and mindset can make all the differenc...