The Business Edge

Most business owners think they understand profit… until the math proves otherwise. In this video, I break down a few business math scenarios that surprise a lot of contractors, home service business owners, and entrepreneurs. We’ll talk about why more customers does not always mean more profit, why doubling your money on ads may still be a loss, and how small changes in pricing, margins, and clos...

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Michael James Johnson HVAC Business

Get More Customer From Direct Mail/Postcards HVAC Michael James Johnson

How to make facebook ads that actually work. Michael James Johnson HVAC

Join us as we dive into the world of HVAC insurance with industry expert James Jenkins from hvacinsure.com . Discover the critical insights every HVAC contractor needs to know to protect their business and ensure peace of mind. From understanding the nuances of insurance policies to learning about risk management strategies, this episode is packed with valuable information. Don't miss out on t...

Find more from Ashley (and step into elevation): walktallelevation.com Fear wears a lot of disguises — perfectionism, procrastination, “waiting until it’s ready.” In this episode, Michael Johnson sits down with Ashley Walker , executive coach and founder of Walk Tall Elevation , to talk about how fear quietly controls our business decisions — and how to finally take out the head trash that’s been...

📘 Grab my book, The Profit Playbook 👉 ⁠ https://a.co/d/aq3gH7k⁠ Inside the book, you’ll learn how to fix your messaging, pricing, and marketing to stop leaving profit on the table. 💌 Get your postcards designed and mailed for you: https://hvac.mailboxroi.com/?am_id=michael6707 Most HVAC and plumbing companies are wasting thousands on bad postcards that never get results. In this video, I break...

Order The Profit Playbook on Amazon: https://a.co/d/gOKg4QnWork with Brian (Mention This Video): https://overview.adhenge.com/Struggling to grow your HVAC business? At HVAC Sales and Growth, we provide HVAC business coaching and HVAC business sales training designed to turn your challenges into successes. Our proven strategies don’t just aim at scaling your HVAC business—they make it a reality.

Summary In this conversation, Michael Johnson discusses strategies for HVAC professionals to prepare for the slow season by securing maintenance agreements and following up with customers on declined services. He emphasizes the importance of proactive scheduling and customer service to ensure a steady flow of business even during slower months. The conversation highlights practical tips for maximi...

Summary In this conversation, Michael discusses the essential elements of running a successful business, focusing on customer acquisition, pricing strategies, and the importance of nurturing customer relationships. He emphasizes the need for effective communication, the power of scarcity and urgency in marketing, and the significance of building trust through guarantees. Michael also shares practi...

Summary In this conversation, Michael Johnson shares his extensive experience in the HVAC business, focusing on strategies to generate leads and effectively engage customers. He emphasizes the importance of maintaining a robust customer list, crafting meaningful messages, and the impact of branding on customer perception. Johnson provides actionable insights on outbound calling and the necessity o...

Book A Meeting With Michael: https://calendar.app.google/pvtKj7FUAddgPuAH8 In this conversation, Michael shares his transformative journey from struggling with his air conditioning business to achieving significant success. He emphasizes the importance of self-management, identifying oneself as the bottleneck in business growth, and the necessity of creating standard operating procedures. Michael...

In this conversation, Michael James Johnson HVAC Tech discusses essential strategies for protecting a company from liabilities associated with employees driving vehicles and managing property damage. He emphasizes the importance of having proper documentation, insurance information, and relationships with service providers like tow companies. Additionally, he highlights the significance of using t...

Are you working non-stop but your bank account still isn't growing? You're not alone — most HVAC, plumbing, and electrical companies are losing thousands without even realizing it. In this video, I walk you through real job costing — the hidden steps that separate profitable companies from those stuck on the hamster wheel. ✅ Learn why just "charging enough" isn't enough. ✅ Discover the two bigge...

link to our Business Growth Community https://www.skool.com/hvac-sales-and-growth-1439 00:00 Overcoming Sales Objections 00:30 Strategies for Closing More Deals 01:40 Introduction to Objection Handling 08:39 Understanding Objections in Sales 08:57 The Four Main Objections 13:08 Handling Time Objections 20:23 Handling Price Objections

To Purchase The Pricing Tool Here: https://sales.mysaleselite.com/home-page-page-8982-2741-1552-5499-7037-9511 00:00 Understanding Job Pricing in Home Services 01:48 Calculating Actual Costs for HVAC Jobs 06:30 Incorporating Overhead into Pricing 08:04 Determining Profit Margins Effectively 10:15 In this conversation, Michael Johnson provides a comprehensive guide on how to accurately price jobs i...

Summary In this conversation, Michael Johnson discusses the effectiveness of Facebook ads for businesses, emphasizing the importance of understanding the nature of Facebook advertising, the need for quick responses to leads, and the significance of branding. He shares insights on how to optimize Facebook ads for better lead generation and customer engagement, highlighting the long-term benefits of...

20 Business Lies We Tell Ourselves (That Keep Us Broke)

Book a call with me: https://calendar.app.google/cHMPyzvTWzrMZXYb7 00:00Unlocking the Secret to Profitability 03:13Understanding Average Ticket and Its Importance 06:03Breaking Down Average Ticket by Technician 08:53Identifying and Training Underperforming Technicians 11:41Conclusion and Next Steps for Business Growth In this conversation, Michael Johnson discusses the critical factors affecting p...

Here’s the brutal truth: Being trustworthy isn’t enough. If you want to grow your home service business, you have to look trustworthy before the first word is ever spoken. In this video, Michael Johnson shares 7 trust-building strategies your competitors are quietly using to get more calls, more bookings, and better customers. 🎯 What you’ll learn: Why fast responses matter more than perfect gramm...

Struggling to close HVAC deals because homeowners say "I need to think about it"? This masterclass will change the game. In this free HVAC sales training, Michael James Johnson—Air Force veteran, HVAC business owner, and sales coach—reveals the TRUST Sales Process that’s helping HVAC companies across the country boost close rates without sounding like salespeople. If you're tired of price objectio...

Think you can’t raise your HVAC prices because “everyone in my market just goes for the cheapest option”? That’s a lie that’s holding you back. After coaching hundreds of HVAC business owners—from Los Angeles to New York—I can tell you that price isn’t the real issue. In this video, I’ll break down: ✅ Why customers actually choose a company (it’s NOT just price) ✅ How top HVAC businesses charge...

Want to increase your revenue without wasting money on ads? In this episode, I break down the four simple moves that can skyrocket your business growth—without relying on Google or Facebook. Whether you're running an HVAC business or any service company, these strategies will help you close your revenue gap and scale FAST . Learn how to increase customer frequency, boost referrals, raise your...

If you’re not selling service plans, you’re leaving serious money on the table! In this episode, Michael Johnson and Brandon Brown dive deep into why maintenance agreements are the key to building a profitable, stress-free HVAC business. Learn how service plans create predictable income, boost your company’s value when selling, and keep customers coming back year after year. Michael and Brandon sh...