The Business Case For Women's Sports

LIVE from the Ally Tipoff, hear from Andrea Brimmer the Chief Marketing and PR Officer at Ally Financial.⚡️  We recorded episode 76 of 🎙️The Business Case For Women’s Sports, presented by Ally , at the Spectrum Center in North Carolina right before the start of the first-ever Ally Tipoff. The Ally Tipoff was created in collaboration with Ally and the Charlotte Sports Foundation to bring more atte...

In episode #75 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Jennifer Yepez-Blundell & Karina Martinez, the Co-Founders of DRAFTED . DRAFTED is a sports tech company created specifically by and for Latinas that celebrates Latinas in the world of sports and harnesses the power of Latinx sports fans.  Fueled by their personal lived-experiences, passion, and expert...

In episode #74 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Colleen Garrity - the SVP of Marketing at Excel Sports Management .  In her role, Colleen leads Excel’s basketball marketing division & oversees marketing initiatives for both women's and men's basketball which includes working closely with both established players and emerging talents specifically in women's basketb...

In episode #73 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Meghann Burke, the Executive Director of the National Women’s Soccer League Players Association (NWSLPA) . As the labor union of NWSL players, the goal of the NWSLPA is to elevate professional standards in NWSL so that every player can pursue a long-lasting, sustainable, and fulfilling career as a prof...

In episode #72 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Ally Davis & Melissa Forman, the founders of Impakt Partners .  Impakt Partners is a purpose-led women’s sports media company that is working to  accelerate positive change by telling and amplifying incredible stories about inspiring female athletes. Impakt Partners is co-founded by Melissa Forman and Allyson (Ally)...

In episode #71 of 🎙️The Business Case For Women’s Sports, presented by Ally, hear the story behind a new sportswear company, SPRHRA. Marina Paul is on a mission to create more female superheroes - or SPRHRAs. As a lifelong athlete, Marina realized a gap in sports apparel for female athletes.  After interviewing 150+ high-performing female athletes from all different sports, she realized most femal...

In episode #70 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Paralympic gold medalist, advocate, and author, Scout Bassett .  Scout recently authored her first book, titled, “Lucky Girl: Lessons on Overcoming Odds and Building a Limitless Future.”   In this book, Scout shares the lessons she’s learned battling the toughest challenges facing young women today. As an infant in C...

In episode #69 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Andrea Pagnanelli, the CEO of the National Cycling League . Andrea has had an incredible journey through sports - both personally & professionally.⚽️ From playing soccer at Brown, to working in the NFL, the VC space and within the NWSL, all of Andrea’s experiences in sports have prepared her for a new challenge: lea...

In episode #68 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Kate Veronneau - one of the incredible leaders behind the creation of the Tour de France Femmes avec Zwift . 🚴‍♀️ Kate is the Director of Women’s Strategy at Zwift - which is an online cycling game & training program that enables users to ride, train and compete in a virtual world. Used by over 3 million cyclists &...

In episode #67 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Samantha Ward & Meghan O’Donnell - two seasoned sports industry professionals & entrepreneurs that recently launched a platform called empowHERed. Launched in 2023, empowHERed exists to create more opportunities for women in the sports industry through professional development, mentorship, networking,...

In episode #66 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Vered Koren - an AVP at Wasserman.  In the last few months, Vered and the team at The Collective at Wasserman have been busy at work publishing game-changing women’s sports research.  This summer, the team published a report called “The New Economy of Sport – The Unparalleled Value of Professional Wome...

In episode #65 of 🎙️The Business Case For Women’s Sports, presented by Ally, we hear from Nancy Hensley - a Founding Member of Mercury 13 - which is a multi-club ownership group that is on a mission to invest $100 million in acquiring women's soccer clubs in Europe and Latin America.  Led by sports entrepreneur Victoire Cogevina Reynal, Mercury 13 is aiming to become the industry standard of women...

In episode #64 of 🎙️The Business Case For Women’s Sports, presented by Ally, hear from Dominique Wright, the CEO & Founder FAND. Dominique created FAND after recognizing the many pain points that exist when it comes to connecting brands with college athletes for NIL marketing deals.🤝 FAND works to simplify brand-athlete collaboration by using NIL software to automate communication, streamline not...

In episode #63 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Laura Miranda & Ariana Rae Diverio - the Co-Founders of B. Partners .  Newly launched, B. Partners is a first-of-its-kind consulting agency, specializing in brand-building and revenue generation. B. Partners is a female and minority-founded commercial consulting group specializing in accelerating growth for consumer...

In episode #62 of 🎙️The Business Case For Women’s Sports, presented by Ally, hear the founding story of the NWSL’s newest expansion team, Bay FC , as told by Leslie Osborne - a former USWNT team player that is now one of the Founding Four members of Bay FC.  Coming to the NWSL in 2024, Bay FC is the first NWSL team in the San Francisco Bay Area. The team is co-founded by four U.S. Women’s National...

In episode #61 of 🎙️The Business Case For Women’s Sports, presented by Ally, hear from Odessa Jenkins, the CEO & Founder of the Women’s National Football Conference.  Headed into its 5th season, the WNFC is a competitive women’s tackle football league that is on a mission to accelerate equity in sports for women and girls through the power of football. Featuring 16 teams across the U.S. - with pla...

In episode #60 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Mollie Marcoux Samaan, the Commissioner of the LPGA . ⛳️ The Ladies Professional Golf Association (LPGA) is one of the longest-running women's professional sports associations in the world. 🏌️‍♀️ Mollie is the ninth Commissioner of the LPGA since its formation in 1950, and is leading the LPGA to become the premier w...

In episode #59 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Sarah Bain, the Managing Director of Techstars . Founded in 2006, Techstars believes that entrepreneurs create a better future for everyone and great ideas can come from anywhere.💡 They are on a mission to invest in an unprecedented number of startups per year enabling more capital to flow to more entrepreneurs arou...

In episode #58 of 🎙️The Business Case For Women’s Sports, presented by Ally, we sat down with the legendary Hilary Knight.  Hilary Knight is an Olympic Gold Medalist and USA women’s hockey star and advocate.  Hilary’s impact in women’s hockey is felt both on and off the ice - and most notably, Hilary has been a leading voice in the efforts to professionalize women’s ice hockey and get women in hoc...

In episode #57 of The Business Case For Women’s Sports, presented by Ally, meet Rachel Goodger - the Chief Revenue Officer at CrowdIQ . As a former division 1 hockey player and a sports industry professional, Rachel has had a front row seat to how the women’s sports industry has evolved over the last decade.⚡️ Now through her work at CrowdIQ, Rachel works with the team to use their advanced photo...

In episode #56 of 🎙️ The Business Case For Women’s Sports, presented by Ally , meet Vanessa Sachs - the CEO & Founder of SWAKE.  SWAKE is the first sweat-resistant cosmetic company bridging the gap between the beauty and fitness industry. 💪 Historically, there haven’t been a lot of products or innovations specifically for women athletes or women in sports. So Vanessa decided to take matters into...

In episode #55 of The Business Case For Women’s Sports, presented by Ally , Caroline interviews Val Ackerman - the Commissioner of the Big East Conference and the founding President of the WNBA.  Val is an American sports executive, a former lawyer, and a former basketball player who is currently serving as the commissioner of the Big East Conference.  In addition to her work at the Big East, Comm...

In episode #54 of The Business Case For Women’s Sports, presented by Ally , Caroline interviews Jay Kaufman - the Executive Vice President & Head of Sports at the National Research Group.  In their recently released Leveling the Playing Field report, the NRG summarizes how the popularity of women’s sport has grown significantly over the last few years.  The report’s key takeaways include:  In the...

In episode #53 of The Business Case For Women’s Sports, presented by Ally , Caroline interviews Sarah Styles - the Director of the Office for Women in Sport and Recreation in Victoria, Australia.  In 2015, the Victorian Government made a commitment to increase the number of women and girls participating in sport and active recreation. As a result, the Office for Women in Sport and Recreation was b...

In episode #52 of The Business Case For Women’s Sports, presented by Ally , meet Megan Reyes - a prominent content creator and athlete advocate in women’s sports. During the 2023 FIFA Women’s World Cup, Megan spearheaded incredible content creation + storytelling of women’s football federations that historically have not seen their fair share of the limelight.  Most notably, Megan created ‘Between...