Kushagra Kalra
The Business Behind the Game
The Business Behind the Game pulls back the curtain on the multi-billion dollar sports industry, revealing the strategies, deals, and innovations that drive it. Each episode breaks down how teams, leagues, and startups turn passion into profit through in-depth case studies. We explore emerging trends like sports betting, athlete branding, media rights, and sponsorship dynamics, while interviews with executives, entrepreneurs, and insiders offer exclusive behind-the-scenes insights. Whether you're a sports business professional, an aspiring entrepreneur, or a fan curious about the off-field act
Author
Kushagra Kalra
Category
Podcast website
Latest episode
Jul 2, 2026
Where to listen?
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Episodes
Building a $12K NIL Business as a College Athlete ft. Jayln Evans 02.07.2026 33:50
In today's episode of The Business Behind The Game, I sat down with Jayln Evans, a Division I football player, entrepreneur, and founder who built a real revenue-generating business while balancing college athletics and a full course load. As a preferred walk-on at Fordham University with no scholarship and no guarantees, Jayln earned his way onto the field, became a team leader by his senior...
Double Life of an NIL Agent & Director of Fighter Operations ft. Matthew Guidi 24.06.2026 30:53
In today's episode of The Business Behind The Game, I sat down with Matthew Guidi, a sports agent and operator building a career across two completely different worlds at the same time. By day he's an NIL agent in the basketball division at First Round Management, helping college athletes navigate deals and protect their name. By night he's the Director of Fighter Operations at Dirty B...
The Business of Performance & Wellness in Modern Sports ft. Jacqueline Kelly 31.12.2025 24:47
In today’s episode, I sit down with Jacqueline Kelly, a performance and wellness coach, founder of Kelly Performance & Wellness, and creator of the Unfragile program. Jacqueline works at the intersection of physical preparation, mental performance, and long-term athlete development, helping athletes build durability, resilience, and sustainable high performance. She is also joining Boston Lega...
From National Athlete to Brand Builder: Eva Krchová on Reinvention & the Business of Sport 18.11.2025 32:39
In this episode of The Business Behind the Game, I sit down with Eva Krchová — a former Czech national team runner and NCAA All-American who’s now building authentic connections between athletes, creators, and brands as a Brand Relations Manager at Mindzero. We dive into her journey from elite performance sport to storytelling and brand strategy, what it was like transitioning out of competition,...
How MADE Hoops Is Transforming Girls Basketball ft. Pietra Sablic 18.11.2025 24:43
In today’s episode, I sit down with Pietra Sablic, Director of Girls Events at MADE Hoops, where she’s helping elevate girls’ basketball through elite events, community-building, and brand development. We dive into her journey in sports, the realities of working in youth basketball, and the massive rise in women’s basketball media coverage happening right now. Pietra offers a unique behind-the-sce...
From Pro Player to Global Sports Exec: Antwain Peay on Building Baseline, & the Yerevan Wolves 25.06.2025 41:25
In this episode of The Business Behind The Game, we sit down with Antwain Peay — COO of Baseline Sports, General Manager of the Yerevan Wolves, and founder of 3PA — to unpack his incredible journey from professional basketball player to a leader in the global sports business. Antwain shares insights on athlete representation, managing international talent, and how he's helping the next generat...
The Business Behind Sports Betting 08.04.2025 6:55
From underground to mainstream: Sports betting exploded from a $7.5 billion industry in 2022 to a projected $150 billion by 2030. We dissect how legalization reshaped leagues, fueled giants like FanDuel and DraftKings, and turned ‘vig’ fees into billions. But with ethical debates and fierce competition, is the house always winning? Dive into the bets, bucks, and battles.
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