The Business Animal

Many entrepreneurs hear that branding is essential, but what if you’re just starting and don’t actually have a brand yet? In this episode, we walk through the foundational steps for building a brand from the ground up. Instead of starting with logos or colors, we focus on the deeper strategic elements that shape how customers experience your business. We talk about how brands are formed in the rel...

Feeling like just another business in a sea of competitors? In this episode of The Business Animal Podcast , Kim and Betsy break down three powerful ways to stand out in your local market without shouting louder or discounting deeper. We explore: • What a value proposition really is and how to define yours clearly • Why your brand is more than a logo and how it shapes client experience • How to de...

How do you know if your marketing is actually working or if you’re just guessing and hoping for the best? In this episode of The Business Animal Podcast , Betsy and I break down three practical ways to tell what’s really happening with your marketing without spiraling into overwhelm. We talk about why looking at analytics feels scary (and why it doesn’t have to be), how asking your customers a few...

Marketing isn’t a random act of posting when the mood strikes. In this episode, Kim Beer and Betsy Bird break down what it actually means to build a real marketing ecosystem. One that supports your business over time instead of draining it. They explore why social media is only a small piece of the puzzle, how to create repeatable marketing rhythms that your nervous system can tolerate, and how sy...

In this episode of The Business Animal Podcast , Kim Beer and Betsy Bird tackle a familiar frustration for entrepreneurs: why carefully planned work weeks fall apart the moment real life shows up. From migraines and puppies with a death wish to colicking ponies and recording gremlins, this conversation explores how to build a work week based on realistic energy , not wishful thinking. Kim and Bets...

The Business Animal is officially back. And this time, it has two heads. After a yearlong hiatus, Kimberly Beer returns with a new co-host, Betsy Bird of Ride the Sky Equine. Together, they’re ushering in a fresh evolution of the show that blends visionary thinking, grounded strategy, laughter, and real-world marketing wisdom for animal-based businesses. In this episode, Kim and Betsy introduce th...

In this episode of The Business Animal Julie Cortes, the Freelance Rockstar, joins me to talk about the three Ts of becoming a badass in your own business. Julie is full of great, practical information and we share lots of good advice for both new and experienced business owners. About Julie: Copywriter by day. Freelance Rockstar by night. Julie Cortés lives, breathes, teaches, speaks, and coaches...

This week I have a great conversation with storytelling professional Christa M. Hines of The Business Storytelling Studio. Christa has an amazing superpower to make your business' story come alive for your target market and customers. You'll learn about the importance of story in business, the components you should consider when telling your business story, and how to work with a content writer to...

Do you perform at 100% or 60% when working on your business? In this all important episode, Angie Wiley of You Are Strong and I have an enlightening discussion around your performance in your business and how you can show up at a higher level to increase the results in your business. About Angie: Angie inspires others to stop sitting on the sidelines and become a game-changer!  Angie was an i...

This episode is full of a lot of wisdom, laughter, and inspiration that will help you understand why and how to create systems in your business that move you toward achieving your goals and vision. My guest this episode is Betsy Bird of Ride the Sky Equine Photography who offers her amazing insight into how to develop systems that support your business. Along the way we'll laugh, share stories, an...

In this enlightening episode you'll learn about various ways of becoming an entrepreneur — and don't shy away from listening even if YOU ARE an ENTREPRENEUR! This episode has some great takeaways about franchising, business acquisition, and much, much more. My guest, Sara Roy of the Entrepreneur's Source, is delightful and I know you'll enjoy this conversation as much as I did. About Sara: Sa...

If you've heard of Feng Shui, you know it can be a powerful practice in drawing in the energy you'd like and moving away from the energy you don't want in your space and life. If you haven't heard of Feng Shui, and either of the above statements appeals to you, you're in for a treat in this episode of The Business Animal. Robyn Stevens join Kim for a discussion about Feng Shui practices and princi...

As this crazy year draws to a close, I believe we are all seeking to reduce the stress in our lives. Today, I interview Joanie Nicholas of All Things Organized who shares some great tips on how to reduce the stress in your life through organization that works for you! In her role as a Space Organization Expert Joanie Nicholas helps people live life with enthusiasm and clarity by decluttering, reim...

You're a born problem solver! Yes! ... now let me as you this: Are you putting energy, time, money, and stress into solving problems you don't have? Is this helping you or holding you back?

Join me as I explore the topic of Stress Relief for Entrepreneurs and get ready for this month's Business Animal interviews!

In this weeks Three Thoughts for Thursday I share my thoughts around the importance of vision work for entrepreneurs.

In this episode of the Business Animal Podcast, I interviews Tiffany Sedorus of Valor Through Gestalt. Tiffany, a Veteran, has faced many challenges on her entrepreneurial journey. She openly shares about her experience in manifesting her dream property on which to build her business and an inspirational story of how we sometimes get exactly what we want and then find out it no longer fits the fut...

Money and finance is an incredibly important aspect to being an entrepreneur. It is also one of the biggest challenges business owners face. In this Business Animal episode, I interview Sarah Nicole Nadler of Fierce Feminine Finance who shares multiple wisdoms around female entrepreneurs, money, and building financial success both within and beyond your business. About Sarah: Sarah Nicole Nadler i...

My three thoughts for Thursday this week are around qualifying your customers. If you want to fine tune the people who are showing up as clients in your business this episode is for you!

In this pep talk, I share my experience with the not so shiny side of customer service — what happens when it goes wrong and how you can both improve your business and protect your inner peace.

Three Thoughts for Thursday (T3) on Customer Service In this episode I share three thoughts on customer service for mission-based business owners. I started my working career as a Customer Service Agent for ChemLawn back in the 1980s. (Wow, I'm getting old - and WISEr!) For the ensuing 40 years, I've had to really embrace customer service in my businesses and, frankly, in life. Here are three shor...

In this interview, Sherrie Ortiz shares how her focus on customer service makes Just One Day Travel Tours a unique opportunity and beloved business for those who tour with her. About Sherrie: The day tour travel business has been on my mind for many years. I had an amazing career in the bakery industry working as a retail cake designer for 20 years, followed by 18 years owning my own bakery. This...

Welcome to a new feature of The Business Animal podcast: Three Thoughts on Thursday or T3. In this short weekly segment, I pick one topic and provide three pieces of wisdom (thoughts) plus three strategies and three suggestions on how to take action on those thoughts. This week, I'll be talking about Customer Pain Points. I hope you enjoy and benefit from this short episode. I'd love feedback, so...

In this episode, Annie Young and I talk about what it's like to build a business with your whole heart and in service of a population that you not only know well, but deeply feel compassion around. We also discuss what it's like to get your vision together — and then have life throw up a series of HUGE obstacles and what it's like to overcome and drive on in trust and with focus. About Annie...

In this episode of The Business Animal Podcast, join me for an interview with Carmi Swift, founder of iPoint Touch EHR software for complementary animal therapy practitioners as we discuss the impact a passionate entrepreneur can have on the people they serve. About Carmi Swift: Carmi Swift is a lifetime entrepreneur and animal lover. Carmi’s unique ability to see solutions to entrepreneurial chal...