Emma Storey -Gordon

The Business and Wealth Show

Business EN ↓ 276 episodes

Helping fitness business impact more people. Upgrade yourself,Build your business,& thrive by surrounding yourself with the right people.

Author

Emma Storey -Gordon

Category

Business

Latest episode

Jul 7, 2026

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Episodes

Ep. 50 - 10 take homes from Grace Beverly 15.11.2022

Here are 10 things I learnt from Grace Beverly's talk at a recent Meta conference. I hope you enjoy! If you are ready to take your business to the next level apply to join AFM here @AFmentors 

Ep. 49 - Char on having enough & not selling out 08.11.2022

I have the honour of having Char on this episode of the podcast ( check her our on IG here ) Char is a coach on AFM and has a tonne of knowledge and experience to share - one thing I am a big advocate of is learning from each other and that is exactly what we do on AFM. You'll learn as much from the group as you do from me. We discuss a tonne of things including: Having enough and how underrated t...

Ep. 48 - ' You don't need more time, you need more focus' 01.11.2022

Today's episode includes some morning coffee thoughts about how the story you tell yourself can either empower you or hold you back. - choose wisely Also some Gold from Jodie Cook about worrying less about what other's think & getting out of your own way. Plus Q&As on: Time management and prioritising Progress photos & DM conversations I hope you enjoy. Learn more about mentoring here...

Ep. 47 - Confidence in yourself & in your pricing 25.10.2022

James is back to discuss the answer to the question: 'Why are you more expensive'? This leads us into confidence, undervaluing yourself, the importance of investing in yourself, imperfect action, how to think about pricing & much more Ready to improve your business? Join AFM here

Ep. 46 - Q&A - sales calls, teaching others, building your podcast & group coaching 18.10.2022

Q&A episode including: - sales calls, teaching others, building your podcast & group coaching & much more! Ready to build a business you love? AFmentors.com

Ep. 45 - Coaching Fundamentals with Andy 11.10.2022

This week I am joined by one of the coaches I have learnt the most from - Andy Hamilton. 22 years experience as a personal trainer! There are some gems in here. Find and connect with Andy here: @Andy_ESGfitness Chat to me here @AFmentors Or book a call here

Ep. 44 - Finances for personal trainers 04.10.2022

In this episode I have the PHENOMENAL Sophia (find her here ) on to talk all things finances. Many of the things we were never taught but really need to know. Too many personal trainers leave the industry because they don't get these things right. You'll notice financial advice is a lot like nutrition advice in that the basics/fundamentals matter most. Make sure you're not burying your head in the...

Ep. 43 - Why people are not buying from you (part 1) 27.09.2022

Part 1 of why people are not buying from you. Want some help to grow your business? Book a chat with me here @AFmentors AFmentors

Ep. 42 - What I would do differently 13.09.2022

This episode is based on the things I would do differently if I were to start again. Plus tips on going live AFmentors.com Book a call @AFmentors

Ep. 43 - Dan Osman - Tips for coaching 06.09.2022

Okay so this one was hard to name as we spoke about many things including: - Charity -Free coaching -Pricing - Investing - Career progression - Automations - Success - Compromises Vs Sacrifices Shout out to Dan for his time and brain Check him out here More info on AFmentors here and here

Ep. 41 - In person PT tips 06.09.2022

This week's episode is some tips for in person PTs. This is also especially useful if you are moving away from face to face PT - make sure you make the most out of that captive audience before you move online! AFmentors.com

Ep. 40 - critical thinking & increasing prices 31.08.2022

Some thoughts and considerations about increasing prices and why general advice is pretty short sighted. How to think critically and question narratives, Avoiding survivorship bias The Anchoring effect & Q&A topics including self compassion, comparison & building on facebook @AFmentors AFmentors.com

Ep. 39 - When clients leave & the worst boss 23.08.2022

The world's worst boss (It is you!) How to deal with clients leaving Embracing change & free trials AFmentors.com

Ep 38 - Procrastination & lead gen 16.08.2022

Q&A from the AFM group Procrastination Free trials Managing larger numbers in a group Anonymous DM options Book a call with me to talk about your business below AFmentors.com

Ep. 37 - Remember you love what you do 09.08.2022

A few recommended listens from me A reminder that you love what to do and not to lose that to the negative connotations we associate with work. Website advice Coaching review tips and how to organise calls & much more Enjoy! find out more about mentoring below AFmentors.com

Ep. 36 - Tips to avoid undercharging & see your worth 02.08.2022

Tips to avoid undercharging & see your worth, Finances, tax & coaching Increasing your prices Client management and following up leads @AFmentors AFmentors.com Book a call

Ep. 35 - Q&A - Tax, free trials & business rollercoasters 25.07.2022

AFmentors.com Talk to me about mentoring here

Ep. 34 - Contracts, history-illusion, lead gen & free content 19.07.2022

This week's Q&A covers: Contracts, history-illusion, lead gen, free content How to manage stressful weeks when anxiety is high, To sign up head to: AFmentors.com

Ep. 33 - How to get people to check in & resilience 12.07.2022

This episode covers: What acting in line with your values actually means, How to get people to check in, How to keep group coaching individual, Showing up when you don't feel like it @AFmentors AFmentors.com

Ep. 32 - Q&A - Business building, lead gens & minimum commitments 05.07.2022

AFM coaches Q&A: - Building a business takes a lot of time - Social media conversations - Creating lead gens that your audience wants - Start podcasting and stick with it - Client retention tips and minimum commitments - Business Apps (Zapier & WhatsApp) - Charging VAT to clients @AFmentors AFmentors.com

Ep. 31 - the biggest problem in the fitness industry 30.06.2022

Great coaches don’t want to learn about business- they just want to coach. Shit coaches don’t really care about coaching & have far more time/energy to market/build business. This means the shit coaches do well, this has to change AFmentors.com

Ep. 30 - Q&A - sales calls, procrastination & pricing 28.06.2022

AFM coaches Q&A: - Sales calls - Recession proofing business - Small group PT - Pricing - How to manage holidays - Applications to coaching - how many Qs and what to ask? - Crediting other's work @AFmentors AFmentors.com

Ep. 29 - How to market - Launches & intakes 24.06.2022

This episode delves into the pros and cons of doing launches for your coaching services. @AFmentors AFmentors.com

Ep. 28 Q&A plus proof that HOW you show up matters 21.06.2022

This is a Q&A episode from the AFmentors group. Plus a bit of a chat about why HOW you show up matter with some proof to back it up. PS be your own flavour of crisp. AFmentors.com

Ep. 27 - the cost of living CRISIS 17.06.2022

Are you worried about how this may impact your business? You should be. It's time to take action. Be PROACTIVE. @AFmentors AFmentors.com

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