The Bulletproof Marketer

If you are like many other companies out there, you are always looking for new ways to engage your social media audience.  A great way to do it? Incentives! Whether it be discounts, coupon/promo codes, freebies, or giveaway - there are many ways to enhance your social media marketing campaign. But...wait!  You need to prepare first! In this episode of The Social Marketing Academy, host Christopher...

Having a social media startegy is one thing, but have having the correct team in place to deliver results is another.  In this episode of The Social Marketing Academy, host Christopher Tompkins will share his experiences on formulating a strong social media marketing team that will help execute a winning social media marketing strategy.  Whether you are doing the work in-house or outourcing, this...

On your mark . . . . Get set . . . . WAIT! I have seen so many marketing campaigns that feel like a pee-wee track meet: they are hastily organized, poorly attended, and all hell breaks loose at the sound of the starting pistol. Too much money, time, and effort are wasted marketing the wrong message to the wrong audience. In fact, you've probably done it yourself. "That's impossible!" You say. "We...

As the summer draws to an end, the kids go back to school, adults pack away their summer wardrobes, and everyone begins to settle back into the hectic autumn schedules.  But something seems . . . wrong. It's barely September, but suddenly we see Halloween decorations everywhere. Thanksgiving-themed wreaths abound. Turkeys and Santas have begun rearing their ugly heads! It's bad enough that holiday...

In this episode of The Social Marketing Academy, host Christopher Tompkins dives deep into the more complex side of Facebook Advertising.  In particular, Facebook Retargeting.  Christopher explains the importance of these retargeting audiences, what retargeting is, and how you can get started to begin reaping the benefits for your business NOW!  Not to be missed!

In this episode of The Social Marketing Academy, host Christopher Tompkins pulls you in for a personal chat about the importance of social media advertising to your business and overall online success.  He shares his top five reasons for diving into social media advertising as well as revealing some insider tips and tactics that he has successfully implemented for his clients at The Go! Agency.

In this episode of The Social Marketing Academy, host Christopher Tompkins ventures into the wonderful world of visual storytelling and reveals the reasons why you need to get visual or get prepared to be left behind.  Stay tuned to the end where he shares a great insider tip to getting started with visuals quickly without any design experience. 

On this episode of The Social Marketing Academy, host Christopher Tompkins dives into the importance of identifying and tracking KPIs or Key Performance Indicators.  He shares lots of reasons why you need to identify these as well as tips to track your success more effectively!

Christopher Tompkins, CEO of The Go! Agency discusses paid content on Facebook and social media. He sits down with Marketing Assistant, Dan, to touch on the topics of: What is content? The trend of paid content getting more and more popular. Why is it getting popular? Whether businesses should be paying to boost their content on social media. Our Top 3 tips for attracting a crowd on Twitter. Music...

In this episode of the Social Marketing Academy, Chris and Daniel talk about target audiences in advertising. Dan starts off by giving a short history of target audiences and when they became popular, he then moves on to talk about target audiences in the context of Facebook audiences. This includes a discussion of the different options given by Facebook for audience creation. Chris then shows us...

Christopher Tompkins, CEO of The Go! Agency discusses Facebook Ads, why they're effective for businesses both big and small and how they can best be used. He's joined by Dan, The Go! Agency's Marketing Assistant as they hit on the topics of audiences, Facebook remarketing and what gets us excited about Facebook Ads. Music provided by Podington Bear under a CC license.

When it comes to advertising on Facebook, Twitter, and other platforms, it takes some expertise. It’s not as easy as writing a post and clicking “post.” Analytics, budgeting, demographics, and targeting are heavily involved. Check out these helpful tips as you begin your journey through social media advertising on today's show! The Social Marketing Academy is an educational resource devoted to hel...

Every day, technology impacts the ways in which we communicate with each other and the world. The rapidly evolving realm of social media is creating new avenues of social engagement, and revenue generation that marketers have never seen before. Facebook is one of the most popular social media platforms, but it’s also the one that changes the most often. As you can imagine, this requires social med...

LinkedIn is aiming to take the guesswork out of ad optimization and media planning. With Engagement Insights, marketers are able to to take in-depth information and transform it into enhanced marketing campaigns and efficiently reach premium audiences through LinkedIn. On today's episode, Christopher Tompkins will reveal all! The Social Marketing Academy is an educational resource devoted to helpi...

If you feel social media is a daunting task and you don’t really need it, you could very well be closing the door on many prospects. To be successful, one must move with the flows of social media evolution. If you haven’t made a Facebook page for your business, do it now! This is a critical step. Often, a Facebook business page will be the first listing your customers land on after a Google search...

If you’re about to jump into the blogging world for the first time, you need to realize that this just like social media, there are some rules to consider. Many bloggers fail because those who manage them make critical errors. Here are the biggest blogging blunders you should avoid - revealed on today's episode! The Social Marketing Academy is an educational resource devoted to helping its listene...

With more people using Twitter every day, social media marketers can now use the Explore tool to learn which content will raise their engagement levels. But finding out WHAT to write about is only half the battle. You need to harness trending topics and craft compelling content for your company. Here are some of the most efficient steps to becoming a Twitter pro, on today's episode! The Social Mar...

Every industry or profession has rookie mistakes to avoid. Social media marketing is no different. Even though our version of marketing hasn’t been around for a very long time, seasoned pros have learned from their mistakes and tweaked their approach. If you’re just starting to represent your brand on Facebook, Twitter, LinkedIn, Instagram, or Pinterest, you might find yourself making the followin...

There’s one BIG difference between normal copywriting and social media copywriting. With social media, you write a lot. And by a lot, I mean our copywriters have to crank out tens of thousands of words a week for our clients. And guess what? They STILL have to be creative and original. Quantity AND quality are absolutely essential. With that in mind, you might ask which strategies work the best fo...

Ah, the pre-social media days...when someone's first interaction with a business was either asking a friend about their experience or simply using their services or products for themselves. Remember when online reviews were not immediately accessible and you didn't know what a place of business looked like until you pulled up to it? You even might have had to try out a company on faith alone! Well...

2016 had a lot of controversies. Let’s try to make 2017 a bit better, shall we? As marketers, it’s your responsibility to keep your brand out of hot water. Social media marketing is an essential communication tool and a PR dream, but if you start problems online, your business will suffer. Stay away from the following pitfalls and shine bright! 1.Politics. The Presidental Inauguration is on Januar...

Facebook has presented yet another way of showing your sentiment: Facebook Reactions!  While this was met with a mixed reaction, listen to today's show as host Christopher Tompkins shares his thoughts on what businesses need to be aware of when it comes to Facebook Reactions. The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media...

Do you have a range of products that you are featuring on social media...but just aren't moving?  Here is what you need to know about social media shopping! The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online marketing topics! Host Christopher Tompkins will get right to the point and pro...

If you are trying to reach your market via their mobile devices, then Facebook has something just for you up their sleeves. Listen in today to learn about the bold move that Facebook is currently making that will make a difference in how you advertise to your target market. The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media ma...

Is your Facebook Page not performing up to the standard that you need it to?  Are you not getting the views and clicks that you used to? Tune into today's episode as host Christopher Tompkins shares his tips to making the most of the Facebook Advertising world and how you can get started quickly and enhance your engagement exponentially. The Social Marketing Academy is an educational resource devo...