The Bulletproof Marketer

Many marketing strategies fail long before the campaign launches. Not because the idea was wrong but because no one was truly accountable for execution. In this episode, Christopher Tompkins breaks down one of the most overlooked operational challenges in marketing: accountability across teams. Marketing rarely works in isolation. Campaigns depend on approvals, subject-matter experts, sales alignm...

If your marketing team constantly feels reactive while leadership questions results, this episode is for you. Christopher Tompkins unpacks what happens when marketers are treated like short-order cooks instead of strategic chefs and why that mindset limits growth. He explains how ad hoc requests, unclear goals, and lack of visibility into revenue targets force marketing into execution mode without...

If you have ever watched a sales team and a marketing team blame each other while the CEO wonders why no one is closing, this episode is for you. Christopher Tompkins has seen this dynamic play out hundreds of times across companies of every size, and in this episode he breaks down exactly why it keeps happening and what actually fixes it. Christopher starts with the fundamentals. He walks through...

If you think better subject lines, smarter automations, or more AI will fix your email performance, this episode will challenge that assumption. Christopher makes it clear that most email problems are not creative problems. They are data problems. In this episode, Christopher explains why your list is the real engine behind your results. He walks through the common mistake of lumping every contact...

Welcome back to The Bulletproof Marketer! In Episode 02, Christopher Tompkins tackles the trap most marketers fall into: becoming glorified executioners instead of strategic leaders. If you're spending all your time in the weeds (posting, tweaking, fixing) while your CEO questions your value, this episode is your wake-up call. Christopher reveals why being "too busy" is killing your career and how...

Welcome to the new 2026 season of The Bulletproof Marketer! Christopher Tompkins tackles the biggest mistake marketers make every year: waiting until January to plan. If you're already behind on your 2026 planning, don't panic. Christopher shares battle-tested strategies to salvage your marketing plan, get CEO buy-in, and set yourself up for success even when you're starting late. In This Episode,...

You’ve got client wins, killer results, and happy customers but no case studies to prove it. Why? Because you're too busy, you hate bragging, and you’ve convinced yourself it's a “later” problem. Spoiler: it’s not. Christopher Tompkins tackles one of marketing’s least sexy but most essential tools, the case study; and shows you how to make them easier, faster, and actually useful. No more soul-suc...

Stop wasting time with LinkedIn bots and start building genuine connections that actually convert. Why automated outreach doesn’t cut it and how to create a LinkedIn strategy that delivers real results. Christopher Tompkins is back with a no-fluff breakdown on how to organize your LinkedIn outreach like a pro, and why doing it the wrong way could leave you with nothing but a bunch of ignored conne...

If you think dumping your to-do list into ChatGPT counts as a marketing plan, this episode’s about to call you out. Christopher is back with a no-fluff walkthrough on how to actually organize your fall marketing without losing your mind, your momentum, or your messaging. In this episode, he breaks down the essential building blocks of a smart Q4 marketing plan, including how to align objectives wi...

If you’re waiting until September to plan your fall marketing, this episode’s going to sting. Christopher is back with a blunt-force reality check on why your Q4 strategy is already behind and what to do right now before it tanks your year-end performance. In this episode, he’s ripping into the dangerous myth of the “summer slowdown,” the cost of calendar apathy, and the classic end-of-year chaos...

If you think email marketing is just “set it and forget it,” this episode is going to hurt a little. Christopher is back with a scalpel and he’s dissecting what’s wrong with your email marketing program and how to stop bleeding leads before Q4 hits. In this episode, he’s walking you through the email marketing autopsy: from bloated master lists and lifeless automations to fluffy content that lands...

If you think building a custom GPT is just clicking a few buttons and uploading whatever docs are lying around… this episode is your wake-up call. Christopher’s back—and this time, he’s breaking down the real prep work that needs to happen before you even think about launching your own AI assistant. Because here's the truth: AI isn’t magic. If your data’s a mess, your output will be worse. (And if...

  If you think showing up to a conference with a fishbowl, a giveaway, and zero game plan still works, this episode is your reality check. Christopher’s back—and this time he’s unpacking the real ROI of event marketing (spoiler: it’s not in how many branded pens you hand out). Whether you're walking a trade show floor, manning a booth, or prepping your CEO for a keynote, this episode walks you thr...

If you're still treating AI like a shortcut and LinkedIn Sales Navigator like an overpriced address book, this episode is your wake-up call. Christopher’s back, and he’s pulling no punches. He’s diving into the myths marketers cling to about AI—and torching them. This episode is your go-to for building an AI workflow that doesn’t suck, writing smarter prompts, and repurposing your best content for...

AI isn’t just a buzzword—it’s the secret weapon that could skyrocket your marketing efficiency, but only if you know how to wield it properly. In this no-nonsense episode, Christopher shatters the misconception that AI is a plug-and-play solution. Instead, he reveals how to treat your AI like a trainable intern and ensure it actually delivers results that align with your brand.   From crafting ult...

LinkedIn isn’t just for job seekers anymore—and if you're still treating it that way, you're already 10 steps behind. In this no-holds-barred episode, Christopher bulldozes through outdated perceptions of LinkedIn and drops three underutilized tactics that actually move the needle. From redefining how to treat LinkedIn groups to utilizing events for genuine networking, to exploring the brand-new L...

Let’s get one thing straight: if you’re still running your 2023 playbook in 2025, you’re not “classic”—you’re behind. In this episode, Christopher Tompkins breaks down what’s actually happening in digital marketing right now—not the LinkedIn fluff, but the real deal trends that are shifting how we work, sell, and grow. From AI fatigue (yes, it’s real) and the collapse of organic reach, to the rise...

Tune in this week for a conversation with special guest Greg Kihlström from The Agile World! Our hosts welcome Greg to discuss common issues with disingenuous marketing, how to know your audience, the future of work and tips for branding in a competitive market climate. Chris and April also analyze the latest news from the communications industry, including why the pandemic is pushing journalists...

This week, your hype-busting hosts welcome Justin Knapp, founder of Space Together. Justin is here to discuss his journey as an entrepreneur, lessons learned in business and how his innovative platform is helping communities rent out their unused commercial space to other local groups. Chris and April also share their best advice for the transforming world of agency work post-pandemic, like managi...

For a business new to PR and marketing, it can all feel very overwhelming with questions that have no clear cut answer. What is public relations? What social media platform should I be on? On today’s episode, we welcome Lee Caraher to help untangle it all. Lee Caraher is a CEO, best-selling author, and sought-after speaker. Founder and CEO of Double Forte, a national PR & Communications firm i...

Marketing, sales, and technology are all separate but integral parts of running a business, but getting the three to come together is often a tricky process. To help sort it out, we’re welcoming author John Wall to the podcast. John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that...

This week, your favorite dynamic duo welcomes guest Tom Briggs. Tom is the founder of epigraph research & branding consultancy, and he’s here to dive into all things branding, including the dos and don’ts of working in the tech startup space. Chris and April also share some recent news from the communications circuit, including actress Ellie Kemper’s recent crisis response, and allegations tha...

Digital innovation has made all of our lives easier—including those of cybercriminals. Now, it takes more than a tricky password to keep your information safe. How has cybersecurity become more important amidst the COVID pandemic with millions more people working remotely from home? What are some best practices we can all take to guard our personal information? To answer these questions and more,...

You need to get the word out about your business to thousands of potential customers. The easiest way? A well-timed press release that generates buzz around your brand. But for a business owner with no PR experience, what does that entail? What is a press release and how can it guarantee your business a wider audience? Our guest Mickie Kennedy is an expert at helping small businesses, authors, and...

The Hype Busters are back! This week, hosts Chris and April are tackling some must-know tips for companies to consider before starting a new campaign. They’re chatting about launch timing, PR prep work and solidifying your brand identity. Chris and April also deliver a double dose of “Cash or Trash?” as they make the final call on whether Tiffany & Co. was wise to introduce yellow to its iconi...