The Bulletproof Marketer

Are you AGILE? Many companies are switching to this new way of project management and restructuring their companies in the process.  But what does it mean to really have an AGILE workforce, and is it the right move for every company? This week, we’re joined by author and AGILE expert Greg Kihlstrom. Greg is a best selling author, speaker, and entrepreneur. He has worked with some of the world’s le...

All brands and entrepreneurs aspire to be the top-dog in their industry, but few can get to the holy grail of brand recognition: the category of one. On this week’s episode, we’ve got top-tier business consultant, mindset coach, and former Fortune 500 executive Nida Leardprasopsuk to tell us how she takes rising entrepreneurs and puts them in a league of their own. Nida is the author of the One to...

Welcome to Hype Busters! Get to know your hosts Christopher Tompkins and April Margulies in our first-ever episode of the show, as they deliver a much-needed dose of “real talk” on the latest news and trends in strategic communications. This week, they’re welcoming guest Raúl González Acuña, a self-described serial entrepreneur and the CEO & founder of RGA Engineering International, to discuss...

When you bring your brand to the digital space, there’s a lot to consider. How do you get your brand discovered on social media? What kind of creative work goes into that transition? What sort of ROI can you expect? This week, Alex Gold of Del Oro Media shares the need-to-knows of going digital with your brand. Alex is a seasoned veteran in social media and digital marketing, who brings to the tab...

Before you can run a successful campaign, you need a business supported by solid strategy and capital. On this week’s show, we have serial entrepreneur Rob te Braake on to talk about making it all possible. Rob is a Dutch serial entrepreneur with 10+ years experience. Started in banking in the Netherlands, co-founded a technology & investment firm based in Beijing, China and has guided dozens...

Our special guest for this week is Paul Cohen, a PR wunderkind with more than two decades of experience in reputation management, media relations, brand development and crisis communications.  Paul was named in PRWeek’s “40 Under 40” list and has been a key member of teams that have all major industry awards, including Silver Anvil, PRWeek (US and Asia-Pacific), CIPRA Gold Sabre, Cannes Lions fina...

What do you get when you connect with a PR agent? Can they really take your business to the next level, or are you throwing money away hoping for the ever-elusive “exposure”? On this week’s episode, I welcome PR vet Ilana Zalika to give us the inside scoop on public relations. Ilana is CEO & founder of Resound Marketing, with more than 20 years of experience helping B2B and consumer brands nav...

How to begin and grow your podcast are the looming questions that keep most people from even starting one. How can you keep you show up and running and avoid the mistakes that so many new podcasters fall into? On this week’s show, we welcome Luis Ryan Diaz for advice on dominating the increasingly competitive podcast market. Founder of Podcast Domination and Author of How To Get Your First 100,000...

AI is the future for a lot of industries—but is that going to be more of a help or a hindrance? Will it maximize efficiency at the cost of our creativity? Entrepreneur Vance Reavie stopped by the podcast to talk about all things AI.  Vance Reavie is a serial entrepreneur with over 20 years experience in the tech and marketing sector. His superhero skill is bridging the needs of marketing, sales, a...

You can’t overstate the value of an education. So, marketing an online learning tool seems like a breeze, right? On today's episode, we welcome ed tech expert Panos Siozos to the program to talk about how a solid marketing campaign has fueled his company, LearnWorlds. Panos Siozos is the co-founder and CEO of LearnWorlds. He has a Ph. D. in Educational Technology, researching and designing e-learn...

What can a PR professional tell you about your marketing strategy? Probably a lot! PR pros know their clients inside and out and know when they’re ready for the big leagues. This week, we welcome April Margulies of Trust Relations to talk about her journey into PR, common mistakes, and industry newcomers. As a journalist-turned-PR practitioner, April has more than 19 years of industry experience....

What mistakes do technical companies make when crafting messages? How do technical customers and buyers respond to content? For this episode, we’re getting down to business and talking technical with technical marketing leader and CEO Wendy Covey. Wendy Covey is the author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America...and she holds...

Everything has changed, and though things will never be back to normal, the world is getting back to work. And that means the marketing business is going to kick into high gear soon. On this week’s episode, Trish Thomas of TEEM talks about the upcoming year in marketing. Listen in! --- Connect with The Social Marketing Academy: www. Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z --- Connect...

Your customers give you valuable resources every time they communicate with you over social media. Customer feedback, reviews, testimonials, and video content are all fair game—and using them can improve the social image of your brand! This week, we welcome marketing guru Arttu Haho on to the podcast to tell us how to leverage all of our resources. Listen now! --- Connect with The Social Marketing...

Everyone needs a good success story for inspiration. On today’s episode, we welcome Dr. Janét Aizenstros to talk about starting her career, finding and maintaining her passion, and the valuable lessons that success has taught her. Dr. Janét Aizenstros is an award-winning businesswoman with several leadership awards such as the Top 40 under 40, the Top 10 Inspiring Women in Canada, 2019 Conscious C...

Running various social media accounts for your business isn’t easy, so you’d better be getting a good return on the time and money you’re spending. But taking your business into a digital space means more than building a Facebook page—you need to build a community. On this week’s episode, we welcome Sophie Bowman to talk about making money for your business online. Sophie AKA 'That Brit' is a Forb...

Wait...are PR and marketing not the same thing? Nope! Marketing is the look, feel, and voice of your brand. PR is how you get your brand noticed. To discuss these subtle differences, we welcome Emily Taffel-Cohen on to this week’s episode. Emily Taffel-Cohen is the founder of Mugsy PR, an award winning PR and marketing firm based out of South Florida. She is also a public speaker, an author with a...

Marketing within the healthcare industry is...tricky. How can you present your business and bring in critical sales without coming across as too business-like and promotional. People don’t want to think of their healthcare services as a brand; they want to know their concerns are being met by real doctors and specialists. This week, I had Wendy O’Donovan Phillips on to talk about how to responsibl...

Making money. Spending money. In the end, all of advertising does come down to how well you place your dollars. This week on the program, your host Christopher Tompkins welcomes on Brian Meert of AdvertiseMint to talk about the best social media platform for your ads, how to advertise using video, and why your ads aren’t getting the return you thought they would. Brian Meert is the CEO of Advertis...

When the press talks about you, what are they saying? When is the right time to release a statement, negative or positive? What should a company do before they share their story? Public relations is tricky to navigate but integral to the success of every business, whether it’s putting out a press release or just having good word of mouth. In this episode, Christopher Tompkins welcomes guest Patric...

When inspiration strikes, it strikes! Have you ever thought about incorporating animation in your marketing strategies, to tell eye-catching stories that audiences will respond to? It’s effective, but there’s a time and a place, and doing poorly can cost you money and your audience. In this episode, I sit down with Alex Herder of Duck & Duck to talk about when the time is right to pull off ani...

How do you make yourself more visible to attract clients and grow your book of business? How open should you be with the media? What are your other clients seeing and how are they managing business development? To answer these questions and more, your host Christopher Tompkins sits down with legal marketer Elizabeth Ortega. Elizabeth is principal of ECO Strategic Communications and co-founded The...

Aesthetics! In demand but not often understood, having a good designer work on your website or assets is essential for your company's success. What do you do when an inciting tweet takes you to a janky website? You click away ASAP. In this episode, host Christopher Tompkins sit’s down with Natalie Sharma, a digital design consultant and the founder and creative director of Pixetal, to talk about h...

When you put a lot of effort into your SEO strategy, you expect to see results. How soon can you start measuring your success or begin to make improvements? In this week’s episode, Christopher sits down with Judy Lin of Digital Marketing Doctor Agency to talk about metrics, measuring success, which website platform is the best, and more! Judy Lin is the Founder/CEO of Digital Marketing Doctor Agen...

How can you ensure that you stand out from the crowd and promote yourself as a thought leader in your industry? Gaining credibility isn’t hard, but you have to constantly produce high quality to work for your name to stand on. In this week’s episode, Chris sits down with Brenda Christensen, the CEO of Stellar Public Relations and world leader in public and investor relations, branding, funding and...