The Builder Lead Podcast

Social media isn't just for likes and followers — it's one of the most powerful tools builders have to showcase their work, build trust, and generate qualified leads. In this webinar, Builder Lead Marketing founder Mary Anglade shares practical, no-fluff strategies that modular home builders, manufacturers, and construction professionals can use to turn social media into a real business developmen...

In this episode of The Builder Lead Podcast, Mary Anglade of Builder Lead Marketing shares a practical and easy-to-follow Email Marketing Masterclass designed specifically for home builders, modular manufacturers, and companies in the construction industry. Mary breaks down how builders can use email marketing to stay in front of prospects during the long home buying journey, nurture leads more ef...

In this episode of The Builder Lead Podcast, we’re sharing a replay of our April webinar focused on one of the most powerful — and often misunderstood — marketing platforms for home builders: Facebook. If you're a builder or modular manufacturer looking to generate more qualified leads, stay in front of today’s buyers, and turn online interest into real projects, this session breaks it down in a c...

The conversation covers the importance of Google Ads for home builders, understanding Google Ads and buyer behavior, Builder Lead Marketing services and programs, webinar and podcast offerings, basic sales frameworks, inbound marketing, online research, online presence, search engine usage, understanding target prospects, online home search, online home buyer statistics, internet usage, benefits o...

In this episode, we’re sharing the audio from a recent live webinar: AI & SEO for Builders: How Home Buyers Find and Choose Builders in 2026. Search is evolving quickly. Today’s home buyers aren’t just using Google — they’re turning to AI tools like ChatGPT and AI-powered search experiences to research builders, compare options, and decide who they trust before ever visiting a website or stepp...

Fresh back from IBS 2026, I’m sharing the biggest takeaways from this year’s International Builders’ Show — from attending the Better American Living Awards (where Westchester Modular Homes was recognized) to the clear theme that dominated nearly every session: AI. But not hype. Execution. One insight stood out above the rest: the benchmark for speed to lead used to be 15 minutes. Today, it’s one...

Marketing decisions shouldn’t be based on gut instinct or guesswork—but for many builders, they still are. In this episode of The Builder Lead Podcast , we break down the core marketing statistics every builder and modular company needs to understand—and more importantly, how to use them. From how buyers actually search for homes to why most builder websites fail to convert, these numbers explain...

Marketing isn’t a single tactic—it’s a system. In this episode of The Builder Lead Podcast , we break down what that actually means for builders and modular companies who want real growth, not random results. We unpack how digital channels, your website, lead generation, and paid advertising all work together—and why treating them as isolated tactics is one of the biggest mistakes builders make. Y...

Most builders don’t lose leads because demand isn’t there — they lose leads because their follow-up breaks down. In this episode of the Podcast , we bBuilder Lead Podcast, we break down what actually happens after a lead fills out a form, why speed and consistency matter more than ever, and how simple marketing automation can prevent good opportunities from slipping through the cracks. You’ll lear...

Most builders sound the same online — even when their work is far from run-of-the-mill. In this episode, Mary Anglade breaks down why messaging and positioning matter more than platforms or tactics, and how builders can clearly communicate what makes them different. You’ll learn how to move beyond generic phrases, speak directly to buyer concerns, and position your business so the right prospects...

If you’re getting leads but they’re not the right leads, your marketing isn’t broken — your targeting likely is. In this episode of The Builder Lead Podcast , Mary Anglade explains why defining your target buyer is one of the most overlooked — and most powerful — drivers of builder growth. You’ll learn how clear targeting improves conversion rates, lowers wasted marketing spend, and shortens the s...

In the inaugural episode of the BuilderLead Podcast, Mary Anglade discusses the complexities of modern marketing, particularly in the home building industry. She emphasizes that marketing is harder today due to the evolving behavior of buyers who are increasingly online and conducting extensive research before making decisions. Anglade highlights the importance of adapting marketing strategies to...