The Build With ICF Podcast

Episode 72 of the Build With ICF podcast recaps the hosts’ trip to Washington, D.C., the launch and growth of WICFA (World Insulated Concrete Form Association), key industry partnerships with NRMCA, ICFMA and NAHB. They describe the outreach efforts to policymakers and insurers. Trevor and Heather discuss advocacy wins, upcoming events, membership updates, practical benefits of ICF for resilience...

Hosts Trevor Brown and Heather Hering-Brown welcome ICF expert Dave Phelps of ICF Homes, back to discuss the World Insulated Concrete Form Association launch and real‑world building performance. They debunk R‑value myths and explain how thermal mass, continuous insulation, and design choices impact a home’s energy use and resilience. Topics include R‑value testing limits, HERS and blower‑door metr...

ICF experts Trevor Brown and Heather Hering-Brown welcome a special guest explore why insulated concrete forms are changing luxury homebuilding. Sam Fertik of Carbon Custom Builders shares his journey from chef to custom builder and explains how ICF delivers better air, water, noise control and lasting durability. The episode covers design, client experience, industry innovation, and the new World...

In this episode Trevor Brown and Heather Hering-Brown introduce the official launch of The World Insulated Concrete Form Association (WICFA), explain membership options (manufacturers, industry pros, DIYers), and walk listeners through signup, app access, and Founders Club perks. They also outline community features — a monitored code of conduct, a marketplace and job board, events and training, a...

Trevor Brown and Heather Hering-Brown discuss the launch of WICFA and practical steps to become an ICF installer—from online learning and hands‑on training to on‑site experience, certifications, and building relationships with manufacturers. They cover low startup costs, crew-sizing strategies, marketing tips, and industry opportunities, and invite listeners to join the WICFA waitlist and contact...

Two experts in ICF, decades of experience, one podcast: hosts Trevor Brown and Heather Hering-Brown sit down with Dave Phelps of ICF Homes of Virginia. They cover Dave’s journey from physics to custom ICF homes, how content and social media grew his business, DIY and reduced-scope options, the massive ‘castle’ project, thermal mass performance and HVAC sizing, industry advocacy, and the launch of...

In episode 66 Trevor Brown and Heather Hering Brown answer the top questions about the new World Insulated Concrete Form Association (WICFA), explaining why industry momentum is building now and what sets this association apart. They cover the inaugural founders board, membership tiers (manufacturers, industry professionals, and DIY), the GrowthZone member hub with community pages and a job/bid bo...

Two experts in ICF and decades of field experience come together on the Build With ICF podcast with hosts Trevor Brown and Heather Hering Brown. In Episode 65 Troy Mohr and Andy Hobbs introduce Resilient Building Products — the merger of Pow-R-Wall (formerly Hobbs) and Rub-R-Wall — and discuss innovative ICF systems, reduced concrete contour walls, integrated waterproofing, and strategies to speed...

Join hosts Trevor and Heather Brown as they sit down with Aaron "Pool King" King, an ICF expert who transformed from builder to award-winning ICF pool master. With decades of experience, Aaron shares his journey into ICF pools, lessons learned, and why monopours and proper training matter. The hands-on pioneer. With a finance degree in real estate from Missouri State University, Aaron has built mo...

Two ICF experts and podcast hosts, Trevor Brown and Heather Hering Brown, announce the launch of the World Insulated Concrete Form Association (WICFA). The episode outlines WICFA’s mission to promote, protect, and advance ICF through advocacy, education, industry collaboration, directories, certified installer training, member forums, discounts, and events. The hosts explain membership tiers, pric...

Hosts Trevor Brown and Heather Hering Brown recap an action-packed month covering live trainings, trade shows, and on-site experiences from Indiana to the Florida Keys. They announce the formal launch of the World Insulated Concrete Form Association (WICFA), discuss industry advocacy through NAHB, share lessons from diverse job site builds (including Amish communities and a hurricane-rated car mus...

Two experts in ICF — Trevor Brown and Heather Hering-Brown — recap their World of Concrete experience, industry buzz, and product discoveries from decades of hands-on work in ICF installation, drafting, and design. The episode highlights new tools, plan books tailored to block manufacturers, manufacturing and accessory innovations, and personal show stories and shout-outs to builders, distributors...

Two ICF experts with decades of experience—Trevor Brown and Heather Hering-Brown—share quick, practical tips for getting the most out of World of Concrete. From using the show app and planning booth visits to making supplier connections, what to expect, and must-see events like the ICF Builder Awards. Download the app, bring comfortable shoes, and plan your show to touch blocks, meet reps, and dis...

In this episode hosts Trevor Brown and Heather Hering-Brown recap 2025 and the 20 NEW episodes that were produced and launched. From episode 39 about trade shows to the latest podcast with Hulk Waterproofing they hit the highlights of the year. They also take time to thank YOU the listener for all the shout outs and help promoting The Build With ICF Podcast on other platforms.  Thank you ALL and h...

ICF experts Trevor Brown and Heather Hering-Brown host a deep-dive interview with Brandon and Nikki from Hulk Systems Waterproofing. They revisit Hulks core waterproofing system, the unique textile-reinforced composite, and real-world benefits like elasticity, eco-safety, and ease of application for ICF foundations and unfinished basements. The guests also discuss Hulks expanding distributor and d...

Hosts Trevor and Heather Brown welcome Michael Cleary — an ICF panelization pioneer — to discuss his path from hotel developer to innovator and the new Quantum large-format ICF panels. Michael explains how 8×8 and 8×12 one-piece panels with a unique hub system, horizontal and vertical furring, and snap-in attachments simplify installation, add R-value, and enable faster panelized construction. The...

Hosts Trevor Brown and Heather Hering Brown deliver a passionate, practical episode about building with insulated concrete forms (ICF). They emphasize that homeowners must lead the project, choose the right draftsman, block manufacturer, general contractor, and subcontractors, and educate the team early to avoid costly pushback. The episode covers common friction points — HVAC, electricians, block...

  Our Hosts Trevor Brown and Heather Hering Brown, speak to Gary Fetters of ICF Specialist and Castle Rock Homes out of Arizona to discuss his ICF journey, the viral Lego house, successful hotel and commercial projects, and the advantages of insulated concrete forms for energy savings, safety, and long-term value. And check out their music video... https://youtu.be/LdU-vX_UoPw?si=Fi-1V9knMhGCQKF4...

Host Trevor Brown welcomes Tim Hall of Concrete Construction Supply (CCS) to discuss how a regional supplier is pushing ICF, MST rebar, and Hulk waterproofing into new markets. The episode covers product benefits, distributor strategy, and how CCS integrates Superform, rebar fabrication, and specialty products to grow business. Tim and Trevor also share practical sales lessons—old‑school job site...

On this episode of Build With ICF, host Trevor Brown interview Tony Penna of Penna Construction about 27 years working with insulated concrete forms (ICF). Tony shares how they got started, memorable projects from sound studios to the award-winning Type 1A fire‑resistant home, and how their family team and dealer business evolved. The conversation covers the benefits of ICF, the urgent need for mo...

Episode 52 – Rebuilding Stronger After the Palisades Fire In this special episode of the Build with ICF Podcast, hosts Trevor Brown and Heather Herring Brown recap their experience at the Palisades Fire Recovery Event and the Team Palisades Trade Show. This event brought together builders, manufacturers, and community members with a shared goal: rebuilding stronger, safer, and more resilient homes...

Join Trevor Brown and Heather Hering Brown on the Build With ICF podcast as they dive deep into the world of Insulated Concrete Forms (ICF), sharing their wealth of experience in ICF installation, sales, marketing, and construction management. In this episode, they welcome special guest Josh Miller from Highmark ICF, widely recognized as 'The ICF Guy' on Instagram, known for his impressive work an...

In this insightful episode of the Build With ICF podcast, join expert hosts Trevor Brown and Heather Hering Brown as they dive into the intricate world of Insulated Concrete Forms (ICF). With over 20 years of installation experience, the Browns bring a wealth of knowledge to the table, exploring the latest building trends, current challenges, and innovative projects within the ICF industry. Discov...

Welcome to the Build with ICF podcast, hosted by Trevor Brown and Heather Hering Brown, a dynamic duo with over two decades of ICF construction experience. In this episode, they address listeners' burning questions and share insights on becoming an ICF contractor, emphasizing the industry's growth and opportunities. Trevor and Heather discuss the importance of training, selecting the right block d...

Join Trevor and Heather along with their expert guest, Venveo CEO, Beth PopNiklov, as they delve into the world of Insulated Concrete Forms (ICF) and marketing strategies. With over two decades of experience, they unpack the nuances of leveraging AI in social media, the emerging potential of Reddit for ICF discussions, and the importance of integrating digital and in-person marketing efforts. Whet...