The Brown Sign Project

Sandra Lynes Timbrell has worked in the cultural sector for over 20 years, holding senior roles at some of the UK’s most recognisable sites, including Shakespeare’s Globe and several English Heritage properties. She is Director of Visitor Engagement at St Paul’s Cathedral, where she leads several teams including commercial, visitor experience, security, collections and marketing. She is responsibl...

Mark Lofthouse is a seasoned themed attraction specialist with a wide range of expertise in marketing, operations, creation, and development of location-based entertainment. Mark excels in developing captivating experiences that transport guests to immersive worlds. With a passion for delivering exceptional entertainment experiences, Mark Lofthouse is a trusted professional in the world of themed...

Jennifer Kennedy is the founder of JK Consulting, a retail consultancy specialising in tourism and heritage.   Over the past 20 years she has worked with numerous global organisations and currently works with a range of clients from start-ups to multi-nationals. Her career spans across business/brand strategy, retail, commercial product development and tourism development. Prior to establishing JK...

Phil Royle is the Divisional Director of LEGOLAND Global Experiences & Standards. Royle also oversees all Guest Experiences within the 10 LEGOLAND Resorts around the world advising on industry best practice and Operations. Continuous Improvement, Transformation and Global Entertainment are the Divisions that sit without Royle’s scope allowing the parks to utilize technology to improve processe...

At the age of 30, Ted Yeatts “accidentally” (and almost overnight) became the general manager of a small, struggling, ten-year-old hotel in Fort Myers, Florida. With no hotel experience, Ted figured out how to turn the hotel around and led it from one of the lowest performing properties in the brand, to one of the top in his area.  Through the next 10 years, Ted transformed multiple hotels and res...

Sarah is the founder of ReWork Consulting, a Ticketing and Business Development Consultancy that helps technology partners and attractions to grow. Aside from running a successful consultancy business, she is heavily involved in the industry, through events like the Ticketing Professionals Conference and Ticketing Business Forum. She's a life coach, a mentor and also an inspiring artist. Sarah has...

  Paul is currently the Director of Painshill Park Trust, an independent charity, a post he has held since November 2018.  Painshill is a beautifully restored 18th Century landscape which was designed by Hon Charles Hamilton. It was the English Landscape garden which inspired so many others in England and all over Europe. Painshill's visitor numbers have grown from 80,000 to over 200,000 In 2019 i...

Across four corners of England Jon has been lucky to work with places of immense beauty, fascination and popularity. There have been gardens, houses, galleries, museums, coastline, parklands, villages, woodlands, a railway and even an island. Some have been occupied since the Bronze Age, others were established within his lifetime. Before becoming a business development consultant Jon worked as a...

George is the Director of Training and Development for Complete Works. After training as a professional Actor, he went on to perform around 2000 times in professional theatre across 32 countries in the world, mostly in Shakespeare. George now helps businesses and organisations get their mission and vision on the front line by raising confidence and improving communications skills. This results in...

Richard has just ended his last job as Manager of Operations and Visitor Services at Expo 2020 Dubai. He’s back in London now working for ABBA Voyage, a concert series at Queen Elizabeth Olympic park.  He has a lot of managerial experience (also was an operations manager at the Tate briefly) and seems to be a people person that also loves volunteering for charity events.   You can find more out ab...

Hannah is the Top Banana (aka Park Manager) of the BeWILDerwood Cheshire site. A 70 acre WILD woodland home to the literary characters from owner and creator Tom Blofeld’s books, the park centres its offering on nostalgic, technology free play. With slides, treehouses, zip wires and rope bridges, alongside daily interactive storytelling and craft sessions it is a full family day out for families w...

For over 10 years Alistair has been trusted by major venues and visitor attractions to deliver world class experiences. Having worked at a major UK National Museum Group and across a large number of national and international sporting events, at iconic venues, I am a proven leader who can be trusted to deliver against ambition.   You can find more out about Alistair here: https://www.linkedin.com/...

Lucy Handel is an aquarium specialist and H&S professional with extensive experience in aquarium and visitor attraction operations, visitor experience management, safety, security, and risk management. I work on leading asset protection strategies alongside managing high investment capital expenditure to drive cost saving and safety.   You can find more out about Lucy here: https://www.linkedin.co...

Anthony has worked in the Leisure and tourism industry for around 30 years. Starting in Newcastle upon Tyne at World Headquarters Limited and then moving to London to work in the Olympic Stadium for the 2012 games, at the O2 and latterly at Royal Albert Hall. Welcoming around 1.5 million visitors per year and hosting some of the most well known events of any year from the BAFTAs to the Festival of...

Ash co-owns and has been directing Harbour Park amusement park for 22 years! He comes from an accounting and finance background. On the board of Directors at IAAPA (International Association of Amusement Parks and Attractions) and holds executive status there.  Studied International Security at King’s College, London.   You can find more out about Ash here: https://www.linkedin.com/in/ash-s-b92791...

Hatti Simpson is the Ticketing & Digital Manager for Woolwich Works, a brand new venue in South East London that opened in 2021. Having been in ticketing for nearly ten years, Hatti has worked across music venues, theatres and arts centres. Her current role covers all things ticketing, digital marketing and data analysis for Woolwich Works, including audience engagement, social media and website c...

Customer Journey Mapping Episode 6 - How do we create and maintain strong relationships with your visitors? with Joshua Liebman and Mark Locker We've had a bit of a break but are back with a new series and this time we're looking at customer journey mapping. What is it? Why is it useful? When should I be working on it? All the important stuff gets discussed as we follow our customers through their...

Customer Journey Mapping Episode 5 - Why do we exit through the gift shop? with Jonathan Ping and John Barford We've had a bit of a break but are back with a new series and this time we're looking at customer journey mapping. What is it? Why is it useful? When should I be working on it? All the important stuff gets discussed as we follow our customers through their journey to having a great experi...

Customer Journey Mapping Episode 4 - How important is the attraction content itself? with Rachel Mackay and Joe Lavery We've had a bit of a break but are back with a new series and this time we're looking at customer journey mapping. What is it? Why is it useful? When should I be working on it? All the important stuff gets discussed as we follow our customers through their journey to having a grea...

Customer Journey Mapping Episode 3 - They've bought their tickets, they are on the way, are you ready? with Lois Honeywill and Karen Richardson We've had a bit of a break but are back with a new series and this time we're looking at customer journey mapping. What is it? Why is it useful? When should I be working on it? All the important stuff gets discussed as we follow our customers through their...

Customer Journey Mapping Episode 2 - You've got their interest and possibly their money, what now? with Kelly Molson and Joe Robinson We've had a bit of a break but are back with a new series and this time we're looking at customer journey mapping. What is it? Why is it useful? When should I be working on it? All the important stuff gets discussed as we follow our customers through their journey t...

Customer Journey Mapping Episode 1 - Why is Customer Journey Mapping Important? with Stephen Spencer and Jerry Angrave We've had a bit of a break but are back with a new series and this time we're looking at customer journey mapping. What is it? Why is it useful? When should I be working on it? All the important stuff gets discussed as we follow our customers through their journey to having a grea...

They have been unleashed. Here is a little cheeky interview of your two brand new hosts at the Brown Sign Project. They talk about their first ever jobs, how to get into the tourist attractions industry if it's your first time and some top tips on working within the industry! You can find out more about your hosts here...  Carlton - https://www.linkedin.com/in/cgajadhar/ and https://www.carlton-ga...

Ella Baskerville is Business Development Manager for the leading news site in the attractions industry, Blooloop, where her role includes lead generation and sales, client relationship management, social media management, events management and trade show attendance. Ella graduated in Natural Science from the University of Bath and took part in the 2014 International Association of Amusement Parks...

Elizabeth Pilliere is a Senior Visitor Experience Manager working for a high profiled attraction in London. She dives into her experiences of working within a tourist attraction industry and what she loves about it. She gave some helpful top tips on getting into the industry and examples of opening a Christmas Grotto and what can go wrong! Elizabeth has worked in the tourist attractions industry f...