The Bright Balloon

Although I know that talking about policies and fees kind of sounds like a drag, I think it's so helpful to discuss them because they are important parts of our businesses that often get neglected and can sometimes even set us up to lose money if we don't put them in place. So in this episode, I'm sharing what you've all shared with me about your delivery, weather, booking and cancellation policie...

In our first "Throwback Thursday" epiosde I'm cating up with Extra Betty! Since our first interview, Extra Betty has moved to a new shop with four times the space, started offering a new rental option, The Betty Bubble, and launched a T-Shirt line! Elizabeth and Adam are honest and candid as we catch up on all things Extra Betty! Purchase a graphic Tee here Listen to the first Extra Betty episode...

In this episode I'm chatting with my insurance agent Erin about important stuff like liability, vehicle, health insurance and more. You'll even hear my gasp as I realized how underinsured I was! This interview was a total wake up call. Contact Erin here: Erin.gabriel@countryfinancial.com Erin walks us through some considerations for home-based, warehouse and retail businesses... and what to focus...

This interview with Alissa of Party Lane is SO exciting! I have been talking to people about this conversation since we recorded it and can't stop thinking about ways to establish more partnerships in my business. Seriously - don't miss this one, because Alissa shares how she kind of cracked the code on venue and vendor partnerships!   Before we get to that conversation, though, we also chat about...

Join the Pumpkin Plan Accelerator Course here Today is the final day to enroll. 

Before implementing The Pumpkin Plan, I felt like I was trying to market to everybody but getting no traction. What really helped me regain my focus was finding the sweet spot within my business... and that's what this episode will help you work towards, too. (And don't miss the quiz in the show notes!) There are three main aspects to this: finding your best clients identifying your unique offerin...

Special announcement: Enrollment for the  Pumpkin Plan Accelerator opens today! (9/12/23) I have been  waiting for this episode to be released! It's an interview with my friend Emily of Utah Balloon Creations, who runs a pretty large scale business. So she knows the tools and processes that we need in our business in order to succeed. She's coming on the show to tell us all about her Delivery & Qu...

When I first read The Pumpkin Plan by Mike Michalowicz years ago, it wasn't the right time in my business for it to really "click" for me. But about a year ago I found myself accidentally implementing the practices, which led me to take a more intentional approach with the process... and let me tell you... it had an immediate impact on my business. So much so that it inspired the Bright Balloon Bo...

In this week's episode I'm chatting about my experience hosting my first ever Glow Retreat! I met awesome people, had a great time and learned a lot. I wanted it to be a space for balloon business owners to talk shop, because those are often my favorite moments and memories from conventions, and I think we all have something to teach, offer and share with one another. One thing that really helped...

In this interview with Brian from Banzi Balloons we hear about the tremendous growth of his company, but I also put him on the spot for some "next steps" advice for my business. And the thing I love about Brian is that when you ask his opinion - he gives it! We talk about how he bought out his competition and could hardly keep up with the growth they experienced when the pandemic started to lift....

This episode is really interesting because Lori tells us how she and her photobooth company added balloons into the mix. They started as an add-on but quickly grew to a sizable portion of her business during the pandemic. In our conversation she also mentions a really unique service she does that was a huge light bulb moment for me and inspired me to take action right away! We also hear about: Lor...

This week's episode is a bit unique, because it's kind of like a history lesson. Briana came on the show wanting to talk about some of the legends in our industry and the lessons that she's so quickly learned from them. She had some rough timing with the start of her business, but her philosophy of serving first helped her become a positive contributor to her community. She's such a joyful person...

Over the past seven years, Ryan and his wife Christine have scaled their balloon business into a full brick and mortar balloon bar in Sioux Falls, SD. They're succeeding in both retail sales and installation jobs, so I was really excited to have him on the podcast to hear more about their setup! He takes us through their awesome automation for bouquet sales... the size options, style options, deli...

This month's bonus episode is a little different since we didn't read a new book. Instead, we took a hiatus to actually implement what we've been learning! Listen in to hear about some actions I took after the latest book, Rich Dad Poor Dad by Robert Kiyosaki. Join here!     Thanks to our sponsors!  17hats (get 50% off your 1st year)  Havin' a Party Wholesale (save 5% with code BRIGHT)   Balloon S...

My friend Stephanie comes on the podcast for this episode and tells us all about fulfilling her dream of having a retail store. But even if retail doesn't interest you, listen in for some other great bits from our conversation that apply to all balloon business owners! We chat about: cold calling and sales the mindset impact from being in Balloon Boss Mastermind how to search for and select a reta...

Backsliding is the concept of getting new systems all set up, only to revert back to your old ways... I've been guilty of it - have you? In this episode I'm sharing some of the areas I've backslid in, and if they ring true with you, too, let's make it a goal to pay more attention to these going forward! Some money-related backslides for me include signing up for subscriptions I hardly use, sometim...

I've never done an episode like this before, but I'm excited to hear your results from joining in! I have a 24-hour sales challenge for you, with 7 strategies that work well for me to generate sales during the slower times. Strategy #1: check your inbox. This might mean your email inbox or maybe it's your 17hats / CRM system. Look for those jobs where you were communicating with a customer and thi...

Balloons are generally a profitable business, but there are always those traps where we overspend and let money slip through the cracks. In this episode I'm sharing the tools and strategies I believe contribute the most to my profitability. First, it's my actual balloon inventory. I've created a custom color chart that limits the number of choices available to my customers. This means I'm spending...

Here's another bonus episode of what we've been learning and chatting about over in the Bright Balloon Book Club! Join here!   Last month, we read Rich Dad Poor Dad by Robert Kiyosaki. This episode is a brief overview of the key takeaways!    Thanks to our sponsors!  17hats (get 50% off your 1st year)  Havin' a Party Wholesale (save 5% with code BRIGHT)   Balloon Suite   UGlu by Pro Tapes (save 5%...

Alex and Ellie started their business doing lawn decorations, but after one balloon basics class they immediately fell in love with the limitless decor potential of balloons. Now, years later, they've basically become these jacks of all trades who can design practically anything! And they're giving back to the balloon community by hosting an upcoming networking event: Mimosas, Mocktails & Mingling...

When Tisha started her business, she initially set out to create and curate Insta-worthy party ideas for DIY moms, but, as she describes, balloons quickly chose her as the specific type of party decor to lean into.   Now, she's built her business up to include three part-time employees helping with inflating, install and admin work. She largely serves those looking for the over-the-top birthday pa...

Flavia started her company in 2018 and has seen incredible growth ever since. Now with a fleet of vans, multiple employees and a booming business that services both the Baltimore and Washington, D.C. metros, Flavia has built her company into a thriving machine that I loved learning more about.   She takes us through: the progression of the hires she made some awesome & unexpected things that came...

My friend Misti of Balloons by Misti has developed a super unique tier system that gives her designer choice every single time. It gave me several light bulb moments that I can't wait to implement into my business and I know you'll find at least one takeaway from this episode as well! Misti shares with us the details of how she developed her unique pricing structure that keeps it all as simple as...

This week I'm chatting with Travis Green of Squeek Balloon & Decor about networking! So many great tips and action steps! RESOURCES MENTIONED: 50% off your 1st year of 17hats   Balloon Suite   Havin' A Party Wholesale  (save 5% with code BRIGHT)  UGlu by Pro tapes Balloon Boss Summit & BalloonCoach.com   FLOAT the Convention Call the UGlu Hotline- ‪(262) 221-8514‬ *The first 10 callers will receiv...

Here's another bonus episode of what we've been learning and chatting about over in the Bright Balloon Book Club! Join here!   Last month, we read Goals by Zig Ziglar. This episode is a brief overview of the key takeaways!    Thanks to our sponsors!  17hats ( get 50% off your 1st year )  Havin' a Party Wholesale (save 5% with code BRIGHT)  Balloon Suite   BalloonCoach.com