The Bright Balloon

This week's guest works with creative businesses to make sure their branding is consistent across all platforms. From logo, to website, to email and social media, Courtney helps you bring  your brand presence across all platforms in a cohesive way. And don't miss your chance to win a VIP day with her - further down the show notes! In the episode we hear about her own background in the event indust...

In this episode I'm telling you all about where I spent my money in 2023... including which category I spent more in than my entire eight-year history! I'm talking about where I overspent, where I underspent and what I'm paying for to make my business run smoothly. Listen in as I take you through how my spending landed in these categories: courses technology paid apps & software balloon-specific s...

This episode will feature two different conversations! First, we'll hear from Katie and Kristen about how they run their businesses independently, but help each other out as needed. It's a really interesting strategy that I think we can all learn from! Then I'm also chatting with Yonnie, who shares what she's loved about her journey in the balloon industry so far. Both of the conversations felt re...

I've heard the reasons that you're not sending newsletters to your customers... why you don't think it works... how you're afraid of the unsubscribes... and how you're not even sure where to start, so in this episode I'm aiming to eliminate those objections so that you can experience the kinds of benefits I've had from email marketing. First, a little tough love for the objection that "it doesn't...

It was so nice to meet Stephany and hear about her journey to becoming a product creator! From jumping into the balloon industry after doing her child's first birthday party, to serving high-end clients internationally, she's done things few people get to do because she decided to give herself a chance. We hear what it's like to work mostly with event planners in New York City, and how she's fortu...

Last time Ali was on the podcast, she was still operating as a home-based business with very little help in terms of employees. Now, she's rocking her business out of a warehouse with a fleet of vehicles, but unfortunately has experienced some difficulties in hiring the right staff. We'll hear about some of those difficulties she's faced, and also: how her vehicles and warehouse have dramatically...

Matteo is the Marketing Manager for Gemar USA and when we met at Balloon Boss Summit I learned so much about their long history and how they've created such a global brand. We covered a lot in our conversation, but two big things you won't want to miss are the new colors they have coming out and their very cool software that helps with design and production planning! You'll also hear about: the cu...

The rebooking workflow that I'm going to share with you in this episode has made me more money than any advertising, networking or updates to my website. It's one of the most critical updates I've made to my business in the last year and I'm sharing all the details about it! But first, what is a rebooking workflow and why is it important? For many years, I used to complete my service, archive the...

For this episode, we're going to go back in time and I'll share how I would have started my balloon business knowing what I know now. After about 8 years in business, I've seen how I've gotten lucky, what I've screwed up and where I overthought. And while I don't think there's any one "right" way to start a business, I do think the order in which I'm going to go through things is probably the easi...

Tabitha and I met randomly at FLOAT years ago when each of us were brand new to the balloon decor industry and both currently working as face painters. It's been so neat to see our businesses grow in their own ways (and in similar ways) since then. In this interview, Tabitha talks about some of that growth, but also the logistics of her legendary sorority install. First, we talk about how we both...

I always love having Lilly on the show! In this episode, not only do we get to hear about some new products she has available for balloon artists, but we also chat about some best practices for Instagram, with quick and easy updates you can make while listening! First, we talk about your Instagram bio and how to make it appealing and informative for your audience. Lilly shares her "who, where, wha...

I'll admit - I was not prepared for all of the great advice Jo Jo gave in this interview! She and her team do all things event decor... tents, rentals, linens, chairs and of course balloons. She's built an incredibly successful business with her supportive connections in the community and I have no doubt you'll get inspired and learn something by listening to her story. Jo Jo tells us a bit about...

I'm taking a unique approach to planning the year ahead and thinking not just about my business goals, but family and personal life goals and how they all tie together. The first planning strategy is one I saw in my Instagram feed over and over before finally clicking in to learn more. It's all about finding one thing that is going to define your year, so that you can plan your personal and work l...

I am so thrilled to have Tommy & Scott of Balloons by Tommy on the show for the final 2023 interview! I've always held them in my mind as the gold standard of balloon businesses and appreciate even more how kind each of them are with their knowledge and experiences. Tommy's balloon dreams started very young and he has never swayed from those dreams. We hear how he ran and grew his business while g...

Today I'm sharing how a few of the books from the book club have changed my business this year! It was such a nice refresher to look back on this list and have another think about all that we covered. And I can't even say that all of the books in my top 3 were the most enjoyable to read, but they've definitely helped me make some great changes. Without further ado, here they are: Rich Dad Poor Dad...

In this episode we are checking in with Melody to get an update on her educational platform as well as her decor business. In particular, we'll learn: how changing her minimum has changed her business the kind of impact her disco ball wall has made to her income and business plan. It was so nice to hear how Melody is thriving!    Listen to Melody's  episode about not waiting for permission here!  ...

I've already had the pleasure of chatting with Larry and Joe from Havin' A Party, but in this episode we get to round out the trifecta and connect with Austin to hear about some exciting things coming next for this distributor family! First, Austin takes us through the moment he made the decision to jump into the family business and how they all quickly realized that roles needed to be assigned in...

Two experienced balloon business owners come on the show in this episode to tell us about their balloon decor recipe membership! Johnathan Gerber of Party People Events and Jonathan Fudge of YTE Events & Balloon Decor have come together to provide a super helpful resource to fellow balloon business owners looking for step-by-step instructions for balloon decor, from the basic column to elaborate s...

Do you ever find yourself moving your own goalpost? I've been thinking a lot about this concept for the past few months and trying to notice how often I self sabotage by doing it! It's a dangerous thing because it immediately has us thinking we are less successful than we really are. In this episode, I want to help you find some guardrails for yourself so you can protect your goals. I'm a big beli...

I've been keeping this huge secret for several months now! But I'm ready to share all about how I'm preparing my business for my maternity leave, what will change and more... Long story short, this was a huge surprise. And it's one thing to wrap your head around maternity leave while working a 9-5 job, but the prospect of making this happen successfully as a business owner takes it to a whole new...

In this episode, Poppy of Balloon Charm tells us about how she's fulfilling her entrepreneurial spirit with balloons after retiring from the military. How she's built her portfolio, where she went for training and what has grown her business... we get to hear about it all! She shares how she felt it was so important to take advantage of the professional development opportunities afforded to her th...

In this Throwback Thursday episode we are checking in with Erin from @youngandwildballoonco and since her last episode, she has experienced insane growth! You are going to feel so inspired when you hear about the strides she's made in her business! Listen to Erin's episode about hiring here! Thank you to  PremiumConwin  for sponsoring our monthly "throwback" episode! RESOURCES MENTIONED: 17hats (...

We all have those situations from time to time where we forget an installation tool on the job, or we misunderstand the setup location. But in today's episode, I'm sharing some of my top balloon horror stories that were kind of nightmare situations. First, I'll take you through what happened when I missed a job entirely! There were a number of things that went wrong in this case but mainly, I lear...

I first connected with Shelby at the Glow Retreat I hosted this past summer and after learning about some of the extra things she needs to factor into her pricing and availability due to being a single parent, I knew I wanted to bring her on the show to elaborate on the perspective. Even if you're not a single parent, some of these thought processes will definitely still apply to anyone with young...

What an honor to have an interview with one of the major manufacturers for you this week! Allison of Tuftex comes on the show to tell us how she got into the balloon industry, how they make theirs, what's next for the company AND she answers a few of your questions submitted through Instagram! You probably won't expect what type of career she transitioned from before owning and operating Tuftex. S...