The Brian Nichols Show

Music is a language that transcends so many different barriers. Amongst those barriers is the growing political divide that continues to separate us Americans. We know that liberty solutions will help solve a lot of the problems we see in the world, so what if we were able to use music to bring liberty solutions to those who might be open to our message? Shawn Osborne believes music can do just th...

We've been focusing on messaging here on the program for a number of years, so I thought it good to bring back up the importance of messaging and why effective messaging has been one of the areas we libertarians have been failing the most.  "Once we start to build this case that libertarian solutions work, then more and more people just by the virtue of seeing it work, the market is going to show,...

On today's episode of The Brian Nichols Show, friend of the show Eric Brakey returns to outline why he's looking to reclaim his old state senate seat in Maine, and what issue he's looking to help address for your average voter in main.  "I've been knocking a lot of doors, talking with a lot of voters... I am running to reclaim my state senate seat that I held in Maine for I held it for two terms i...

On today's episode of The Brian Nichols Show, Chris Widener joins the program to outline how you can influence others by being winsome... and hey, you may even win some! "One of the phrases that I coined is that in order to win some, you must be winsome. And, and I really believe that. You can't be a jerk.  You know, sometimes, the Bible says to speak the truth in love. And I think that's a great...

On today's episode, I answer the top question that's been hitting my inbox the past few weeks; "Brian... how on earth am I supposed to sell during a recession!?" I hear you. Budgets are getting frozen and slashed. Jobs are being terminated. The economy feels like it's headed to a standstill. Naturally, the idea of trying to sell during this type of climate can feel daunting. But have no fear, as t...

Last Morning Sales Huddle, we outlined the importance of assertiveness. And I'm sure some of you read the post, rolled your eyes and thought, "Yeah, that sounds all well and good, Brian. But how do I actually become assertive if I'm not assertive already??" Great question!!  Okay, so we've gone through and outlined why you should become assertive and how it will impact your business success and yo...

On today's episode of The Brian Nichols Show, we're actually talking about abolishing the IRS! But we're doing it in a roundabout way! Listen as Steve Hayes from the Americans for Fair Taxation joins us to outline how the FAIRtax could actually help us abolish the IRS on our path of eliminating the income tax. "We started working on this idea of eliminating the income tax, totally eliminating it,...

What if you could reach your target market on the exact issues they care about? That's the question I answered (amongst many others!) when I joined the Inventor Network's Virtual Summit last evening! Listen as I give my presentation, "Proven Sales & Marketing Strategies That WORK!" here on today's episode! "The world has changed over the past few years. With the advent of COVID-19, and what we're...

On today's episode of The Brian Nichols Show, I'm joined by Richard Blank (CEO of Costa Rica's Call Center) who give us some real, authentic means to enhance the sales experience for both the prospect AND the salesman.  "Well, since I grew up in the 70s, and 80s, I loved going to arcades - and I'm a retro gamer. I don't have a PlayStation or an Xbox. I'm an old-school gamer. And so my passion turn...

On today's episode of The Brian Nichols Show, I'm joined by Hayward City Council candidate Michael Lema, who is seeking to bring liberty based solutions to Alameda County! "I decided to run because, in March of 2020, I got out of the Marine Corps after serving five and a half years. And I got back in mid-March, March 15, and I went to go work my first job as a normal person again. And they laid me...

Mahgdalen Rose returns to the program on a special solo episode, discussing why being controversial can only get you so far! "It's one thing to say everything controversial you can to get yourself trending on CNN or Twitter, Instagram.  But it's another thing for soccer moms to go vote for you. It's another thing for fathers to go vote for you. It's another thing for business owners to believe tha...

Kelly Carden has been in Kern County for most of his life, and is so much a part of the community that he is willing to put his name on the line to fix its problems.  He knows what the county needs, and is not afraid to say it.  He is also a Libertarian, allowing him to approach our problems from an out-of-the-box and bipartisan perspective badly needed in politics today. Today, Kelly returns to T...

Sex work occupies a legally gray space in Johannesburg, South Africa, and police attitudes toward it are inconsistent and largely unregulated. This results in both room for negotiation that can benefit sex workers and extreme precarity, where the security police provide can be taken away at a moment's notice.  There is growing concern about the appropriate role for police, if any, in society. Many...

The Reno Reset is real! And with it, a new leadership at the helm of the third largest political party in the United States - The Libertarian Party. After 4 years of building an infrastructure, the Mises Caucus has officially secured leadership roles across the LNC. Now what? Well, that's why Stephen Decker and Jeremy Todd are joining me on today's episode! Both had the opportunity to attend the L...

The customer is always right. Yep. We've all heard that saying many a time. And unfortunately, too many sales pros believe that this old way of thinking is actually true.    You know, the idea that the rep who does whatever their prospect asks and wants is the one who kills it month after month.    But is that really the case? Is the customer always right? Ask any seasoned sales professional, and...

Today's guest (Prof. Alex Salter) recently joined Phil Magness and wrote an article for The Hill outlining how bad economic ideas can have a frustratingly long shelf life. Amid surging consumer and producer prices, the apparent tradeoff between inflation and unemployment has become a hot topic. There’s just one problem: the tradeoff doesn’t exist. Economists have known this for 40 years. Policymak...

Returning to the program today is Professor Sarah Burns (Associate Professor of Political Science at the Rochester Institute of Technology) to give her report card grade of the Biden administration's foreign policy priorities - namely Afghanistan, Ukraine/Russia, and China/Taiwan. "My difficulty with Biden is he's also an he's definitely an elder statesman. And he's also a former cold warrior. So...

On today's episode, I joined Kyle Matovcik over on his program, "In Liberty and Health". We covered a TON of topics (like my weight loss, my move from Philly, and more!), but we spent a vast majority of our time focusing on fixing our old, broken libertarian messaging. Are we up for the task? Give a listen! "The voter doesn't want to hear what it means to be a libertarian. Why? Because they don't...

Returning to the program today is Tim McMaster, Libertarian candidate for Lieutenant Governor of Pennsylvania! "It's really good to be out front and center with the local people. And as they say, 'all politics is local'.  And I truly believe that, because every issue that we face on the local issue, if you just expand that out, essentially, that's on the state level on the national level as well,...

Where do Libertarians drop the ball when trying to win people's hearts and minds? Sadly, in far too many areas... "The Professor" Chris Goyzueta returns to the program to help me as we outline the top 3 ways that Libertarians scare away the liberty curious. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ask any parent with a newborn, and the fear is real... Where's all the baby formula!? Store shelves are empty, and the Biden Administration was caught seemingly off-guard by the nationwide baby formula shortage.  Kenny Cody returns to help explain how we got here. Also discussed: the GOP primary in Pennsylvania is SO CLOSE between Dr. Oz and McCormick! What happens next!? Learn more about your ad...

Does this sound familiar?  The looming threat of war hovers over the United States like a vulture circling its prey. A deadly virus is running through the population, forcing many to avoid highly populated areas. Furthermore, the nation is reaching a level of political division so severe that it threatens the stability of the country. While you might think this is a description of the U.S. circa 2...

Inflation has been felt at the grocery store, at the gas pump, at the car dealership, traveling.... okay, pretty much everywhere. And yes, that means that the home building industry has been hit just as hard. How hard has it been hit? Well, returning to the program today is David Belman (Belman Homes) who outlines how the supply chain issues, when coupled with the increase in interest rates and in...

On today's episode of The Brian Nichols Show, I'm riding solo, talking about why it's okay to say "no" in both life and in sales. Later, I dig into why I think it's important we focus on celebrating greatness, and then finally, I wrap up by outlining my strategies to effectively listen to podcasts. "As a matter of fact, it might be the thing that's actually holding you back in sales. There's only...

Yup... we're talking storytelling using *that* Billy Madison. Or at least, we'll be using the scene that features the book, "The Puppy Who Lost His Way" and why Billy didn't find the children's book as compelling as Ms. Lippy had hoped.  Oh, and did you know we can use storytelling in sales? It's true! And not only can you use storytelling, but it'll be a GAMECHANGER. What makes a good story? Take...