The Brassy Broadcast with Jen Edds

How do I use my podcast to grow my business? Learn more about this limited podcast series for attorneys, consultants, and other professional services business owners who want a podcast that helps them grow their business, but don't want to become "content creators" in addition to running their business. This 12 episode series exists to help you think strategically about designing your own limited...

How can business owners use AI in copywriting, branding, and content creation and still maintain their voice and originality? AI is shaking things up in podcasting and content creation in ways that both fascinate and freak me out. I know many of you, small business owners and creative service providers, feel the same. That’s why I brought Erin Ollila, a strategist, copywriter, and the host of the...

Where can you use AI to streamline your podcast and content creation, without losing the secret sauce that makes you and your message stand out? If you’re anything like me, you want deeper connections with clients, not just more “content.” But as AI shakes up our creative world, how can we work smarter with AI, while staying true to ourselves and keeping the heart and humanity in our business? Car...

What is AI really costing you when you hand over your creative control? If you’re a solo or small business owner creating content to grow your business, you already know the pressure to keep up. Between SEO demands, audience expectations, and new AI tools promising shortcuts, it’s tempting to hand over control and “let the robot do it.” But will your audience feel any connection to you when they f...

What if the real secret to getting better results with AI isn’t finding the “perfect” tool, but learning how to work with the tools you already have to create the results you want? In this episode, I’m joined by Sonya Sigler, an executive coach, attorney, and someone who’s been working with AI technology inside businesses long before AI became the shiny new toy on everyone’s mind. Sonya shares why...

What if using AI in your business isn’t just a tech decision—but a values decision? That’s the question I’ve been wrestling with as I try to figure out how to incorporate AI into my business in a way that supports my creativity and integrity. This is the first episode in a new series in which I’m exploring how solo and small professional services providers can use AI in our processes, workflows, a...

Have you ever found yourself standing at the crossroads with your podcast? That quiet, empty intersection where the path forward isn't clear? The road stretches in three directions. One road continues the miserable soul-sucking journey of producing your podcast even though the spark is gone.  Another veers toward a pivot - changing direction while keeping your momentum.  And the third... well, tha...

Is hopping onto the video bandwagon necessary for your podcast success or just an overhyped distraction? This episode has some key considerations to get you thinking about strategically adding, or not adding, video as a podcast format.   Chapters (00:00) Are you feeling pressured to add video to your podcast? (01:53) Questions to ask yourself BEFORE adding video (03:47) Strategic considerations fo...

How do I grow my podcast audience? First, you ask a different question. If you're tired of "experts" selling you magic bullet solutions, SEO tricks, and social media hacks that promise the world but deliver nothing – this episode is for you. I'm about to give you a 3 part growth strategy that has nothing to do with trying to please an algorithm. Yes, you need to optimize for SEO and promote your s...

 How do you make a podcast that stands out?  How do you position your podcast in the minds of your target listeners?  Learn how to differentiate your podcast, make it stand out from all others in your niche, and position it as the go-to podcast for your ideal audience. As always, we will wrap it up with a challenge at the end to help you put what you've learned in this episode into action.   Chapt...

Is your podcast intro killing your podcast? Your intro makes or breaks the episode. This is where your listener decides if this episode is worthy of their time.  If you're losing listeners or viewers in the first couple of minutes of an episode, you need to fix your intro.  In this episode of the Basic Broadcast Series, you are going to learn the five key ingredients to write an irresistible intro...

Are you attracting the RIGHT clients with your podcast? Are you creating content for people who are never going to hire you? Stop wasting your time! Don't make the same mistake I almost made with this podcast series. Learn three practices to clarify the content you need to create to attract the right clients for you. Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and...

Starting a podcast for your business this year? A big frustration for small business owners after they start a podcast is that they aren’t seeing “results.”  The root is this frustration is caused by a lack of clarity. They didn’t take time in the planning phase to get clear on the purpose of the podcast and how they wanted to use it in their business. In this episode, I’m walking you through the...

The Basic Broadcast Podcast series launches on December 27th. So what? In this upcoming series, we are diving into the essentials of podcasting, focusing on clarity, consistency, and connection. These three core elements impact every area of your podcast. Forget about tips, tricks, and growth hacks; this podcast is all about foundational practices and processes from someone who's been in the trenc...

This episode reminded me why I started podcasting. It was an opportunity to spend time with two of my most favorite people in the world while sharing them with you. It’s a win for everyone! Amy Woodall and Lindsay Boccardo join me for this episode. They are both returning guests, but it has been more than a minute since we last chatted.  You know those people that always make you feel better when...

Do you ever feel disconnected from your gifts and the things that truly light you up? Rebecca Anuwen, Host of A Pinch of Magick podcast is here discussing the importance of self-expression and creating something that you love. Rebecca shares how she connects with her intuition and trusts her instincts. We also talk about how she has used podcasting to build a community and unique ways she has been...

In addition to giving me tools and practices to living a better life, Mel Robbins is also teaching me about making better podcasts, videos, and social media posts.  I’m going to share some practices and tips I’ve picked up from studying her podcast, YouTube channel and Instagram. Who is doing work that inspires you? Who is doing what you want to do? Have you taken the time to actually study what t...

Why haven't you done the thing you keep saying that you want to do - start the podcast, write the book, create a course, or make YouTube videos?  Whatever your thing is - why haven't you done it? What obstacles or issues keep getting in your way?  This episode is inspired by two books I'm currently reading: 1. The Obstacle is the Way by Ryan Holiday 2. Traction  by Gino Wickman I'm sharing how I'm...

Are you holding yourself back by just hanging on? I had this epiphany during a Brazilian Jiu-Jitsu class a few weeks ago. The Universe loves to get my attention while I'm training to drop in a bit of clarity for my life. You'll also get to hear my favorite quote from Thelma and Louise. Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.c...

What do you do when you realize you've been lying to yourself? When you're lying to yourself about the little things, how can you trust yourself when it comes time to take the big actions that help you reach big goals and bring big dreams to life? It's time to start telling the truth.  Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.c...

Welcome to the latest incarnation of The Brassy Broadcast. The podcast that has taken long periods of rest and has served a variety of purposes since it launched in 2014. I'm Jen Edds, The Head Broad in Charge at The Brassy Broadcasting Company and this is my podcast.  There are a few definitions of brassy when you look them up online. Most definitions paint “brassy” in a negative light of being h...

We road-tripped to Louisville, Ky, in this latest Brassy Roadcast adventure. Highlights included a bourbon tasting at the Angel's Envy distillery, a guided ghost walk through Old Louisville, shopping, and dinner at La Bodeguita de Mima. As always, there was a little drama along the way. Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad....

Here's more from our adventures in Crystal River, FL, and the long ride home. We went kayaking in search of manatees and other wildlife. Beth looks at E-Bikes and then we head back to the beach for the sunset.  Connect with Jen on Instagram @brassybraodjen

We are on the road again! This time we are road-tripping from Indianapolis down to The Villages, FL, with a couple of stops along the way. We leave The Villages to head to Crystal River, FL for the second part of our adventure. Follow the adventures on Instagram @brassybroadjen.

We spent time in the Blue Ridge Parkway National Park getting our stamp and visiting the Folk Art Center. Then we were off to explore downtown Asheville. We ended the day with a walking ghost tour of downtown.