The Brands On Brands Podcast

My guest today is Jessika Phillips, a social media strategist known for her dedication to relationship marketing. Jessika's personal mission is to inspire people to love more, give more and be more through using authentic relationships every day.  She founded NOW Marketing Group in 2010 with only a laptop and a vision. The company is now a Forbes recognized Agency Partner and a certified inbound p...

Today's topic is how to name your podcast or how to name your show. Your podcast name is one of the most important decisions you can make when getting started because it contributes to your identity. It's what you become known for. Don't take those decisions lightly.  Your podcast name is the first impression your audience is going to get of your show. It's the first thing that they're going to he...

We have another great interview episode today with Chris Hines (a.k.a. Coach Chris), host of the Personal Branding Playbook podcast. Today we're diving specifically into podcasting and personal branding. We nerd out about podcasting as the catalyst for your personal brand and why a personal brand is important. We also discuss why podcasting is the easiest, fastest, most powerful way to build your...

Have you ever thought about starting a podcast, but had trouble coming up with podcast ideas? Maybe you have a lot of ideas but haven't been able to choose which one to go with. Well, today we are talking about how to come up with podcasting ideas, as well as how to narrow down your ideas to create sustainable content for your business, especially if you are just getting started. HIGHLIGHTS: Get 1...

Today we speak to Evan Carmichael about how to better serve others and find your purpose with his new book, Built to Serve. Evan is an entrepreneurial expert who built and then sold a biotech software company at the age of 19. He now runs a YouTube channel for entrepreneurs with over 2 million subscribers and 300 million views. He also wrote 4 books, speaks globally and wants to solve the world's...

Chris Ducker is an internationally acclaimed business mentor who helps entrepreneurs become the go-to leaders in their industries. He coined the term ''Youpreneur'' to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. He is a keynote speaker and the author of the books ''Rise of the Youpreneur''and ''Virtual Freedom''. He has been featured...

Brooke Sellas is the founder and CEO of digital marketing agency B Squared Media. If you find you're running into a brick wall with your company's social media or advertising strategy, B Squared is happy to take the wheel with their team of experts. In this episode, Brooke discusses the marketing systems she and her team uses to help their clients, as well as how to carve out your niche on the web...

Our guest today, Melanie Deziel, is the founder of StoryFuel, the author of "The Content Fuel Framework: How to Generate Unlimited Story ideas" and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content. In this episode, we talk about the power of storytelling, content creation, and strategies that you should implement in buildin...

Our special guest today is Mike Allton. He's a brand evangelist for Agorapulse, a founder of The Social Media Hat, (a blog and social media agency,) and the Blogging Brute, where you will learn all you need to write for your business.  When entrepreneurs think about creating content, they may avoid blogging because it can be very challenging. In today's episode, I brought in an expert to help us n...

As we close out 2020, virtual connection has become the new norm and an absolute necessity in personal branding trends. So when Ross Brand, a friend who I've had on the show, asked me to come up with some personal branding trend predictions for 2021, it was obvious where to start.  I wanted to share some of the things I came up with for you guys, too. The year 2020 sets the stage for 2021, and obv...

LinkedIn is the often overlooked social platform that can really help you achieve your goals. We have an amazing speaker for you today, Michaela Alexis. We discuss how to customize your profiles, how to stand out from the crowd, how to create content, and how to generate sales.  She helps businesses and audiences shine on LinkedIn. When you think about a social platform, your thoughts probably don...

Welcome to part three of our series on using media for content discovery. Today we're talking about paid media. If you've hit a plateau with your organic content, it's time to pay for ads and exposure to your audiences. You can use different types of media to drive content discovery. This is something a lot of us forget about, but it's important because once you go through the trouble of creating...

We're diving again into Facebook ads, paid traffic, and online marketing with one of the best in the business. His name is Rick Mulready. The lifeblood, the lifeline of your business is customers. You need to build systems to bring those customers to you, to nurture them, and to convert them. I couldn't think of a better person to talk about it than Rick. Rick shares his knowledge with tons of con...

We're jumping into part two of our three-part series, Paid, Owned, and Earned Media . We already talked about owned media on Episode 138. Today's topic is all about earned media: what it is and how it can help you. A lot of content creators out there are still asking how they can get people to find what they are creating. Earned media is a critical step in getting your message to the audience you...

Today we learn how to go deep into audience targeting with Facebook. Discover how to get the most out of an ad campaign, drive your costs down, and drive your conversions up. Understanding these campaigns will give you a marketing flywheel that will continue to drive revenue into your business.  We learn from an expert in this field, Paul Ramondo. He spent the last decade of his life executing dig...

A lot of you are out there making content, and you're wondering, "How can I get people to find what I create?" Because if no one finds what you're making, that's obviously a huge waste of time. When you're putting all this work into your content, you want people to listen to it. It's your job to figure out how to help people find the content you've created and to do that, you need to understand ho...

Some of the biggest lead generators for your business are ads on social media platforms like Facebook and Instagram. But the steps to create ads that reach your audience and make the impact you want can be challenging.  This week is an interview with Tony Christensen, a.k.a. Tony Does Ads. He's created optimized advertising campaigns for keynote speakers, for conferences, and for eCommerce busines...

A content distribution process might not be something you've ever thought about. As a solo content creator, you need systems, tools, and sometimes other people, to help you put your content out there in more places. How nice would it be to save some time and money? The only way to make it work is to build the infrastructure to handle that work. Today we're talking about three important tips to cre...

When building our business, how do we start outsourcing those things that are not part of our core expertise? One solution is to hire a virtual assistant. Start outsourcing that work to someone that can do it at a fee that makes sense for your business and will do it better than you can. Today we talk all through the processes of how you build outsourcing into your business, how to get through tho...

The one thing most great companies have in common is a strong content distribution model. If you want a successful personal brand, you need a smart distribution model to ensure your content ends up in all the right places to reach your potential audience. That's right. I'm saying you need a distribution plan and a distribution model for your content. If you are a content hub, you have got to be th...

Today we talk about why it's important to build content marketing into your business, how to create it consistently, and how to build it the right way. Our guest is Tyler Basu. He helps facilitate the creation, repurposing, and promotion of content. He's also built his own company called Influence & Scale where they offer lots of free resources, as well as marketing training and other resources. H...

Your brand identity didn't just materialize overnight. You had to hone your craft, find your voice, learn from the experts, create content, find a place to house it, and all the rest, right?  It's a lot of work, so you don't want to miss out on opportunities to be found and to convert the people who find you. Today we're going to talk about how to create a brand that shines because you've set up t...

Discover why leading a community is so important with Dana Malstaff of Boss Mom , a 50,000+ person Facebook group. Building a community around your business is important not only for revenue but also for your entrepreneurial soul! How do you build a Facebook group that is alive and being nurtured, where the community is leading the conversation and is active in a good way? If you're building your...

This week, we're talking about super easy ways to fill your content calendar all year.  If you're anything like me, you're always looking for new ways to keep the ideas coming. Creating content is not easy. In fact, creating content can be really hard. One of the hardest things is coming up with ideas. It's easy to lose motivation when you don't have a consistent flow of ideas. But your audience i...

TikTok is the place to be if you're looking for organic growth. There are more watchers than creators on the platform right now, which means your content can be seen by more people. Collin was able to quickly jump from zero to over 4 million views and over 350,000 followers. If you want to hear how he did that, keep listening because there are nuances to this. It isn't just getting lucky. You actu...