The Branding Laboratory

In the episode of The Branding Laboratory, Deevo Tindall talks with the Creative Director of The Idea Farm, Emma Jackson. Emma emphasizes storytelling as crucial in connecting with audiences and maintaining core values. Emma shares her journey of taking over her family business and evolving it while honoring its legacy. Emma also explores the significance of learning from mistakes, qualitative mea...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Global Credibility Expert, Keynote Speaker, Author, and Consultant, Mitchell Levy. Mitchell, a two-time TEDx speaker and author of over 60 books, shares his journey in publishing and his mission to help individuals and businesses articulate their purpose. Mitchell highlights the importance of understanding one's audience, buil...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Business Futurist, Mitch Carson. Mitch shares his entrepreneurial journey, emphasizing the importance of health, community, and wisdom gained over time. He recounts his early ventures, including selling t-shirts in college and founding a recycling company. Mitch highlights the impact of diet and health on business performance,...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and Product Lead of OmList, Kyle Cords. Kyle shares his journey from Hollywood TV writing to launching multiple ventures, including a cooperative management company for writers and a memoir ghostwriting business. The discussion delves into the challenges of cooperative business models, the impact of the pandemic on the...

In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO and Founder of HowDo, West Stringfellow. West shares his journey from a legal intern to a tech entrepreneur, highlighting his early innovations like a file-tracking database and his role in launching significant products at Amazon. West delves into the impact of EMF radiation from smartphones, the importance of solving cus...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Entrepreneur, Sales Coach, and Professional Speaker of Liz Wolfe Coaching, Liz Wolfe. Liz delves into the principles of abundance, the significance of creativity in entrepreneurship, and the motivations behind starting a business. Liz emphasizes the importance of problem-solving, overcoming resistance, and the mindset required...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Co-Founder and CEO of SearchTires, Timothy Shaffer. Tim's platform is revolutionizing the tire purchasing experience by promoting transparent pricing and supporting local businesses. Tim shares his journey of founding SearchTires, inspired by a need for a tire price comparison tool similar to travel sites. Tim covers the chall...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Co-Founder of Anabots, Josh Thomas. Josh discusses how AI enhances customer service and streamlines sales processes. Josh explains AI's ability to provide rapid responses and improve customer engagement, emphasizing the importance of timely communication. He also touches on AI's evolution, potential societal impacts, and pract...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Co-Founder and President of John's Crazy Socks, Mark and John Cronin. Mark and John discuss their journey in creating a business that not only sells socks but also spreads happiness and promotes inclusivity. Mark shares the inspiration behind the business, which began as a solution to John's post-graduation employment dilemma....

In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO of The ESI Network, Nelson Paredez Parks. Nelson delves into the transformative nature of networking, emphasizing the importance of building meaningful relationships over merely collecting contacts. Nelson shares his systematic approach to networking, personal development, and time management, highlighting the significance...

In the episode of The Branding Laboratory, Deevo Tindall talks with the President of LaBov & Beyond Marketing Communications, Barry LaBov. Barry shares his unique approach to helping clients uncover and celebrate their distinctiveness, emphasizing the need for clear and concise messaging. Barry explores the balance between innovation and staying true to a brand's core identity, the pitfalls of...

In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO and Founder of Gotham PR, Courtney Lukitsch. Courtney discusses her extensive background in architecture, branding, and marketing. She emphasizes the importance of creativity and strategic thinking, highlighting her agency's innovative approach to creating new market categories and the value of in-person experiences in a d...

In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO of Zebra Public Relations, Kojenwa Moitt. Kojenwa explores the intricacies of branding, personal journeys, and the critical role of hard work and critical thinking in achieving success. She shares her admiration for Nike's branding, influenced by Michael Jordan, and recounts her own career path from acting to PR. Kojenwa d...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder, Podcast Host, Anti-Financial Advisor, and Infinite Banking Expert of Money Ripples, Chris Miles. Chris shares his entrepreneurial journey, emphasizing his unique approach to financial advising that focuses on creating cash flow and passive income rather than traditional savings. He delves into the importance of unders...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Business Owner, Mentor, Consultant, Author, Public Speaker, and Leadership Trainer, Robert White. Robert is a seasoned mentor to entrepreneurs and executives. Robert discusses leadership and team-building and shares his transformative journey from poverty to becoming a leadership development expert, emphasizing the importance...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Income Coach, Steve Selengut. With over 40 years in investment management, Steve shares his journey, investment philosophy, and business growth insights. Steve discusses the non-linear nature of careers, the importance of income-focused investing, and adapting business models to market changes. Steve emphasizes sticking to cor...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Director of Sales and Marketing of Garuda Promo and Branding Solutions, Swire Ho. Swire shares his journey from the CD/DVD industry to promotional products, emphasizing the importance of customer service and relationship building. He discusses creating brand advocates through effective promotional items, developing a mission s...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder of Jazz for Peace Foundation, Rick DellaRatta. Rick explores the intersection of music and philanthropy, focusing on how jazz can foster understanding and drive social change. Rick shares his journey, inspired by witnessing 9/11, leading to the creation of Jazz for Peace. He emphasizes the spiritual essence of jazz, it...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder of DailySOS, Troy Lavinia. DailySOS is about integrating spirituality with business success. Troy shares his motivation for creating a mastermind group that emphasizes holistic growth and recounts his journey from starting his first company to incorporating spiritual principles into his business practices. He discusses...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and CEO of Mavens & Moguls, Paige Arnof-Fenn. Paige Arnof-Fenn's career began in finance on Wall Street, but she soon realized her passion lay in the creative and analytical aspects of marketing. Her journey took her through corporate giants like Procter & Gamble and Coca-Cola, and eventually into the fast-pace...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Entrepreneur, Author, CEO, and Mentor, Nick Berry. Nick pressed the importance of understanding the end user's perspective in business. Early entrepreneurs often become so engrossed in their product or idea that they overlook the problem it solves for their ideal buyer. Recognizing this early on can be a game-changer. To achie...

In the inaugural episode of The Branding Laboratory, Deevo Tindall talks with the Founder of ProdUx Design, Jon Rollman. Jon explains that his consulting agency specializes in high-growth software companies, covering the entire software development lifecycle and go-to-market strategies. He shares his accidental journey into product management and the challenges of transitioning from corporate life...

In the inaugural episode of The Branding Laboratory, Josh Elledge of UpMyInfluence talks to Deevo Tindall, the creator and host of the show. Josh and Deevo discuss the importance of powerful and effective branding for companies in all verticals. Deevo shares that the vision of the show is to unpack innovative leadership qualities that combine personal values and professional objectives to create c...