The Branding Laboratory

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and CEO, Emily Green. Emily explores themes of authenticity in branding, personal growth, and the blending of personal and professional identities. Emily shares her journey, from overcoming a challenging family situation to building a successful career. She emphasizes the importance of authenticity, self-awareness, and...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder, CEO, and President of Music Compound, Jenny Townsend. Jenny shares her entrepreneurial journey, highlighting the significance of supporting children's passions over imposing predetermined paths. She explores the challenges of parenting within a standardized educational system and stresses the need for fostering indivi...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Author, Podcast Host, Keynote Speaker, and Digital Strategist, Chris Hood. Chris discusses how brands can navigate rapid technological advancements, particularly AI, to enhance customer engagement. Chris emphasizes a customer-centric approach, advocating for understanding customer needs before adopting new technologies. They a...

In the episode of The Branding Laboratory, Deevo Tindall talks with Teresa Blaes. Teresa shares her journey of helping ministries and faith-based businesses clarify their messages and connect with their audiences. She explores overcoming self-doubt, the importance of authenticity, and the power of storytelling in branding. Teresa emphasizes the need for genuine engagement and shares impactful stor...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder, CEO, and Board Chair of The Free Spirits Company, Milan Martin. Milan shares his journey from advertising to creating non-alcoholic spirits, emphasizing the importance of branding, storytelling, and consumer psychology. He discusses the growing trend of moderation in drinking, the misconceptions about non-alcoholic be...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and Hybrid Business and Retreat Strategist, Alison Katschkowsky. Allison shares her journey from competitive athletics to becoming a self-care advocate, highlighting the need for introspection and balance. She discusses practical strategies for integrating self-care into busy lives, the societal pressures that hinder i...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Book Marketing and Publishing Strategist of Big Impact Books, Melanie Herschorn. Melanie shares her journey from celebrity publicist to her current role, emphasizing the importance of personalized marketing strategies for authors. Melanie covers entrepreneurship challenges, the necessity of clear marketing plans, and the balan...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Chief Strategy and Growth Officer of North 12 Partners, Shay Prosser. Shay shares her journey from the corporate world to entrepreneurship. She discusses the importance of having a clear purpose, actionable strategies, and effective execution to avoid burnout. Shay introduces her "12-point roadmap to accelerate growth" and str...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Coach of LiveWellWithElle, Andrielle Mylin. Andrielle shares her journey of resilience and transformation, discussing her turbulent upbringing, abusive relationships, and the loss of loved ones. Andrielle delves into themes of authenticity, vulnerability, and the importance of breaking free from toxic cycles. Andrielle emphasi...

In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO of IdeaScale, Nick Jain. Nick shares insights from his diverse career, emphasizing the importance of being data-driven, transparent, and goal-oriented. He discusses how his immigrant upbringing instilled resilience and a scrappy mentality, which he applies at IdeaScale. The conversation covers the strategic use of generati...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Marketing Consultant of Andre' Savoie Consulting, Andre Savoie. Andre discusses the significant influences in their life, including their parents and mentors, and reflects on their leadership and parenting philosophies. He emphasize the importance of allowing individuals to learn from their choices and the consequences, foster...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Executive Vice President of The Pickle Juice Company, Filip Keuppens. Filip highlights his innovative journey in transforming pickle juice into a product that alleviates muscle cramps and provides electrolytes. He explores themes of innovation, consumer misconceptions, and branding challenges. Filip shares insights on product...

In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO and Founder of Inn8ly, James Hipkin. James shares his personal journey, including his decision to give up alcohol. James discusses his transition from the music industry to digital marketing, emphasizing the importance of strategy and understanding the audience. He highlights the need for value-driven content and effective...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder of Bosun, Nicole Grinnell. Nicole discusses her journey from working in a family business to becoming a three-time business owner. Nicole shares insights on leadership, work-life balance, and the importance of nurturing relationships in business. She reflects on her personality traits, her passion for helping others su...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Associate Broker and Realtor of KCD, Kara Chaffin Donofrio. Kara shares her journey through real estate and entrepreneurship, emphasizing the importance of authenticity and self-awareness. She discusses overcoming burnout through spirituality and integrating personal values into her business. The episode explores themes like i...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder of Tree and Leaf Partners, Andrew Galpin. Andrew shares his entrepreneurial journey, his leadership philosophies, and the role of faith in his life. Andrew discusses insights on balancing authenticity with professional demands, the importance of community, and the concept of being a "redemptive acquisition entrepreneur...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and Business Consultant of Straza Consulting, Mike Straza. Mike shares his journey, emphasizing the importance of listening, understanding people, and adapting to different organizational cultures. He reflects on the significance of active listening, the challenges of self-doubt, and the drive for continuous improvemen...

In the episode of The Branding Laboratory, Deevo Tindall talks with the President of Blaze PR, Matt Kovacs. Matt discusses the evolving landscape of public relations and the importance of storytelling and relationship-building. Matt shares his journey from Pittsburgh to California, highlighting his experiences with various brands and the shift toward digital PR. The discussion emphasizes the value...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and President of Satori Innovation, Patrick Williams. Patrick delves into the significance of creativity in personal and professional spheres, discussing how environmental factors influence creative potential. Patrick emphasizes the importance of immersing oneself in creative environments, such as jazz clubs and museum...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Second Generation Astrologer and Human Design Analyst, Sarah Kirby. Sarah discusses how astrology and human design can help individuals understand their identity and purpose, leading to authentic self-expression and success. Sarah shares her journey, including her Saturn return, and explains how these tools provide insights in...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Speaker, Author, Media Personality, and Self-Healing and Relationship Expert, Rebeccah Silence. Rebeccah shares her journey from childhood trauma and domestic violence to becoming a renowned healer. With over 20 years of experience, Rebeccah emphasizes the importance of aligning internal states with external achievements for t...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Owner and Founder of TeKoda Accounting, Tevia Hoalst. Tevia shares her entrepreneurial journey, emphasizing the importance of company culture, proactive client service, and the differences between traditional accounting practices and her approach at Dakota. Tevia explores the challenges in the accounting industry, and the sign...

In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO of Nimble, Jon Ferrara. Jon shares his journey in the CRM space, highlighting the significance of relationships in business. Jon discusses his background in technology and sales, the founding of his first company, Goldmine, and the lessons learned along the way. The conversation explores the philosophy of serving others fi...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founders of Triple Diamond's Rachel Allen and Solveig Petch. Rachel and Solveig discuss their unique human-first approach to branding. They share their backgrounds, emphasizing the importance of authenticity and collaboration in their work. Rachel and Solveig explain how they prioritize building genuine connections with client...

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and CEO of Apollo 21, Danny Nathan. Danny explores the intersection of technology, innovation, and venture creation, emphasizing AI-driven solutions and digital transformation. Danny shares his entrepreneurial journey, highlighting the importance of a customer-centric approach, fostering a culture of innovation, and em...