The Branding Business School Podcast

Text a question to Victoria! Today's episode shares a life lesson for every entrepreneur. The things you've done in your business to get you where you are today are not the things that are going to get you to where you want to go. In other words, what got you here, won't get you there. You have to continually adapt as increasing complexities are created as your business and your wor...

Text a question to Victoria! Ever wondered what the future of influencer marketing will look like now that everybody and their mother are becoming an influencer?  My guest and long time PR strategist, Carolyn Sutton, shares with us the behind the scenes of the evolution of Influencer Relations and where it's headed in 2023. For show notes, head to www.brandwelldesigns.com/thepodcast/episode84...

Text a question to Victoria! Can you state your mission statement without reading it? If the answer is no, you HAVE to tune in! In this episode, Victoria shares the importance of knowing your company's mission, vision and values early on and how it changes the whole trajectory of your entrepreneurial career. For show notes, head to www.brandwelldesigns.com/thepodcast/episode83. Follow BrandWe...

Text a question to Victoria! We're kicking off Season 5 with a hottake on rhythms, resolutions, and the reality of running a business from home with young children. Victoria shares her thoughts on why resolutions are good, why rhythms are necessary and what to do when your reality makes both resolutions and rest difficult. For show notes, head to www.brandwelldesigns.com/thepodcast/episode82...

Text a question to Victoria! How fitting that I'm releasing my birth story with Reagan on her due date! My sweet baby was brought into the world abruptly 3 weeks ago due to a diagnosis of severe ICP (Intrahepatic Cholestasis of Pregnancy ). Tune in to find out more about the liver disorder I developed in pregnancy as well as my positive induction story that brought our sweet 6lb  9oz baby to...

Text a question to Victoria! Let's be real, writing website copy is a daunting task! We stare at a blinking cursor for 20 minutes only to close the laptop and come back to it another day. In this episode, Victoria interviews  professional copywriter and brand strategist, Nikki Thompson. Nikki is the owner of Clarity Branding Company , where she helps founders get clear on their message and tu...

Text a question to Victoria! We all know by now that looks matter and the aesthetic of your brand and website is important. But have you ever considered the flip side to that coin? What if I don’t prioritize my logo design? What if I keep my DIY website for another year or two? In this episode, Victoria and Senior Designer for BrandWell, Libby Arnold, discuss the cost of bad design and why you mig...

Text a question to Victoria! After bartending her way around the globe, Factory45 founder, Shannon Lohr, dove headfirst into the world of entrepreneurship by creating her own fashion line. Her experience developing a product is what eventually led her to start an online business school for idea-staged entrepreneurs looking to launch their sustainable fashion brand. In today's episode, Shannon...

Text a question to Victoria! We've all heard how powerful Pinterest marketing can be but where do we start? Allie Rae, the founder and CEO of Dream Social House, shares all the industry tips on how to get started with Pinterest. For show notes, head to www.brandwelldesigns.com/thepodcast/episode77. Follow BrandWell on Instagram. Save 50% off your first year of Honeybook using this link!  For...

Text a question to Victoria! Starbucks, Lululemon, Stanley... what do all of these brands have in common? Their customers are doing their marketing for them. In today's episode, Victoria breaks down 5 ways to ensure that your customer base becomes your marketing team. For show notes, head to www.brandwelldesigns.com/thepodcast/episode76 . Follow BrandWell on Instagram. Save 50% off your first...

Text a question to Victoria! On the eve of my 30th birthday, I'm sharing 30 milestones that have helped shape who I am today. From struggling with anxiety to launching a successful business, this episode covers all of the major life events that took place from 0 to 30. Enjoy! For show notes, head to www.brandwelldesigns.com/thepodcast/episode75 Follow BrandWell on Instagram. Save 50% off your...

Text a question to Victoria! In this bonus episode of The BrandWell Podcast, I share a recap of our second annual designer retreat in Georgia! Tune in to find out what we did, who got promoted, and why I'm giving up my role as COO of BrandWell. For show notes, head to www.brandwelldesigns.com/thepodcast/episode74. Follow BrandWell on Instagram. Save 50% off your first year of Honeybook using...

Text a question to Victoria! n this episode of The BrandWell Podcast, Kat McCoy shares her journey of how she took a severance package from her old boss and used it to fuel her passion project- a professional jewelry shopping business. Kat is the owner of Best Kept Jewelry Concierge.  As an engagement ring expert and personal shopper for fine jewelry, she helps private clients source and make the...

Text a question to Victoria! In this episode, Victoria takes you behind the scenes of what goes into planning for a company retreat. She's answering all of your biggest questions surrounding why and how to host a retreat for your team, no matter how small or large. For show notes, head to www.brandwelldesigns.com/thepodcast/episode72. Follow BrandWell on Instagram. Save 50% off your first yea...

Text a question to Victoria! In this episode, Victoria shares the 10 ways she's preparing for maternity leave as she gets ready to welcome her second baby girl in November. If you're a service-based business owner looking to take time away from work without literally or figuratively shutting your doors, this episode is for you. For show notes, head to www.brandwelldesigns.com/thepodcast/...

Text a question to Victoria! Getting legally legit doesn't have to be scary or overwhelming. Paige Griffith from The Legal Paige joins me on the podcast today to discuss everything from how to set up your business legally, what to include in your client contracts, whether or not trademarking is necessary, and so much more that can and will eventually save you thousands of dollars and help you...

Text a question to Victoria! Branding and messaging are a little bit like dating apps. When you're scrolling, the first thing you see is their picture. You swipe right because of that initial attraction.  Enter> branding. Your brand is that initial lead magnet that attracts your target audience. However, to continue the relationship, there needs to be some sort of an emotional connection....

Text a question to Victoria! What if we actually understood that likes don't always equate to sales? What if rather than spending hours a day on social media, we invested some of that time into developing more lead sources that would help us increase our revenue with or without Instagram. For show notes, head to www.brandwelldesigns.com/thepodcast/episode69 . Follow BrandWell on Instagram. Sa...

Text a question to Victoria! Entrepreneurship runs in the family and today you'll hear from my very own sister, Brittany Matheson, on how she started a pop-up salad shop in Greenpoint, NY. With a non-existent marketing budget, Brittany and her business partner, Arya, have spent the last year leveraging the power of community to build their brand and sell an average of 100 salads per day!! For...

Text a question to Victoria! My husband, James, and I have some exciting news and we are so excited to finally share it with you! Tune in for a life update, what's next for the podcast, and a BIG (or little) announcement from me.  For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow Brand...

Text a question to Victoria! The Director, the Socializer, the Relater and the Thinker... these are the four primary types of buyers and it's important that you know what they're looking for when they land on your website or read your emails. By knowing the different buyer types, you can strategically craft your copy to resonate, relate, convince, and SELL! Click here for show notes. Vis...

Text a question to Victoria! As a business owner, it's imperative that you learn how to handle upset customers early on because what you do with their feedback will make or break your business in the years to come. In this episode, I cover everything from: How to spot red flags to better avoid upset clients What to do and say when things go south How to use upset clients to better your busine...

Text a question to Victoria! What if we stepped away from social media and it didn't hurt our business? What if we were able to put our phones down and capture moments with our hearts rather than our cameras? My guest and lifelong friend, Suzy Collins, joins us on the podcast for an inside look on why business owners NEED to take breaks from social media and how to do so in a way that allows...

Text a question to Victoria! “Do you want to continue on this side hustle sort of hobby path? Or do you want to create a career and a business that is going to grow and thrive and at the end of the day is going to bring you income and success that you are deserving and worthy of? You need to change your mindset because you are a legitimate business person. And you need to treat yourself as one, fi...

Text a question to Victoria! What if you could change the way you feel about yourself for good and transform all your self-doubt into confidence, courage and motivation? What if you were crystal clear on where you want to take your career and how to get there? In this incredibly inspiring episode, Danielle Cobo shares exactly how she left her job in corporate America to not only pursue but create...