The Brand Revivalist

A company can lose visibility overnight without doing anything wrong. Search has changed. On The Brand Revivalist® podcast, LaTricia Morris sits down with Jimi Gibson, Vice President at Thrive Internet Marketing Agency, to break down what is happening as Google removes the “10 blue links,” AI Overviews expand, and more searches end without a click. We talk about why business owners are seeing traf...

Most leaders underestimate the hidden toll that unresolved soul issues can take on their effectiveness and their teams. What if the key to transformative leadership is not just strategy, but soul care? Dr. Rob Reimer, founder of Renewal International, reveals insights from his journey and teachings on how emotional and spiritual health directly influence your ability to lead with clarity, confiden...

A lot of people know they need “brand help,” but they don't know what they should be paying for, or what questions to ask before signing an agreement. This is how business owners end up paying for polished deliverables while the business stays unclear, inconsistent, and hard to scale. In this episode, I break down what a branding agent actually does, how that role differs from a designer or a mark...

If your marketing feels like it is working too hard and still not landing, it usually breaks in one of three places. The message lacks authority, specificity, or conviction. In this episode, I teach my Three Ps to powerhouse marketing: Power, Precision, and Passion. Power is the part of your message that makes a buyer trust your judgment. It is not ego or hype. It is clear diagnosis, clear directi...

AI is not the issue. Unmanaged AI is. If you are using AI to make your business run cleaner, you are playing the game smart. If you are using AI to generate the face of your brand (your visuals, your voice, your content, your story) you may be gaining speed while quietly losing brand equity. The market does not interpret obvious AI as “efficient.” They interpret it as a corner cut. In this episode...

Bad reviews do necessarily mean you run a bad business. They usually mean someone walked in with one expectation and walked out with another. In this solo episode, I break down how to get more 5-star Google reviews without begging, bribing, or doing customer-service gymnastics. The fix is not a script. The fix is your customer journey, accounting for expectations, clarity, timelines, process, and...

In this episode, Preston Zeller breaks down what actually happens when a business starts to scale. He shares patterns he has seen inside high-growth tech companies, why processes break as you grow, and how leadership clarity (or lack of it) sets the tone for everything downstream. We also talk messaging by market readiness, filtering strategy from noise, and why outside perspective can cost less t...

If youre a Christian entrepreneur and youre serious about Kingdom impact, you better believe warfare is part of the assignment. I recorded a different episode last night, then scrapped it this morning. This is the word. When you stop chasing the worlds definition of success and you start leveraging what God entrusted to you for the Kingdom, opposition tends to escalate. Things break. Things fall a...

Unapologetic pricing is not arrogance. It is clarity. If your default is free, cheap, or discount language, pause. Ask what that default is really revealing. Sometimes it is generosity, but then, a lot of times it's a cover for insecurity, old money mindsets, fear of rejection, or fear of being seen as cocky. That stuff will quietly undermine your business, if you let it. What most people miss: Un...

Kerri Fishencord is a health and wellness entrepreneur and integrative bodywork practitioner who has owned and operated a brick-and-mortar practice for 22 years. She is also an actress who has worked across projects from documentaries and immersive film to short films and upcoming television work. In this conversation, Kerri breaks down what it looks like to follow Gods leading without second gues...

Pivot to your purpose . Not your title. Not your income. Not what your family told you was safe. Who have you been created to be? Dr. Tanesha Lawrence is a family medicine physician, ordained minister, and life purpose coach. We talk about what keeps high-capacity people stuck even when the system is working: unprocessed wounds, people-pleasing, burnout, and identity confusion. We also get specifi...

Today I am joined by Amy Dardis of Clear Authentic Brands. Amy builds hiring systems based on brand identity. Not vibes. Not resumes. Brand DNA. She helps companies define what they value, what success looks like in a role, and how to hire and onboard people who will actually thrive in the seat. If you are tired of turnover, tired of “good on paper” hires, and tired of cleaning up the same people...

The Real Success Story of Your Life is not trophies, applause, or a perfect track record. It is peace over performance, and identity that does not collapse when you miss the shot. In this episode, author Peter Young shares how sports exposed the mind games that hold people back, why pressure is often a mindset problem, and how faith reframes success. We also talk about storytelling, writing, and w...

Marketplace ministry is not a Sunday-only concept. It is a way of operating in business with integrity, joy, and excellence. Rob Patz, founder of Abundant TV (the fastest-growing Christian television network in the world) and Coastal Media, sits down with LaTricia Morris to discuss what it takes to build Christian media that reaches people, lead with transparency in hard seasons, and shepherd the...

Debbie Fisher joins LaTricia Morris (The Brand Revivalist, Ox & Iron) to talk about what happens when you give God a real yes. Debbie shares how she walked away from music for years after believing the lie that she was not good enough, then returned to songwriting and recording through a series of obedient next steps. The conversation covers mission, identity, stamina, discernment, and the rea...

Some of y'all may not love what I'm about to say, but the struggle you have been going through may be one of the greatest gifts God could have given you. In this episode, we're tackling depression, darkness, and the battle of the mind for Christians in leadership and entrepreneurship head-on. This is a taboo topic in too many circles, and it is costing people their peace, their health, and sometim...

Faith isn’t a trend and neither is the cross we where as a symbol of our faith. In this episode, I’m joined by Adele Latu from Australia, founder of Soul Submitted Designs , a faith-forward apparel brand built with conviction, quality, and a clear gospel backbone. We talk about: Why “Christian symbols” without Christian substance is a problem What it really takes to be unapologetic about faith in...

MTV once ruled the world of music and pop culture, shaping generations and creating icons. But as technology evolved and consumer expectations shifted, the brand that once defined "cool" struggled to keep up. So, what happened? And more importantly, what can YOU learn from their story to avoid the same fate in your business? In this episode, we dive into: 🎸 MTV’s rise to cultural dominance and ho...

Top brands in 2026 won’t win with stupid gimmicks or by being the squeakiest wheel. They’ll win by building worlds customers want to step into. In this video, I break down: Why you’re not losing to “better companies” (you’re losing to better marketing + brand strategy) Why demand starts with expectation The shift from information to immersion The 3 steps to world building: Vibe → Immersion → a sig...

Can we stop pretending entrepreneurship is all sunshine and rented Bentleys? Nobody wants to talk about what it actually costs to build something from scratch, especially when you didn't get handed a silver platter. I'm talking about the times you're dressed to the nines, showing up like you've got it all together, but inside you're like "what the hell am I missing here?" The finances. The family...

Struggling to choose between a personal brand and a corporate brand? You don’t have to. In this video, I break down a practical brand strategy to build BOTH, so you get human connection on the front end and a sellable, scalable business on the back end. What you’ll learn :1. Why nobody wants another “corporate friend” (and what to do instead)2. How your personal brand builds trust and drives deman...

Want to be seen as the go-to? Don’t chase “reach,” chase concentration. When you dominate a smaller circle with bold, repeated visibility, you build a sense of notoriety. That concentrated presence acts like PR on steroids: if one group sees you everywhere, it becomes easier for the next group to believe you’re the name to know. The goal isn’t just avoiding broad, watered-down messaging. It’s abou...

One of the biggest challenges for entrepreneurs is often learning to get out of our own way; to give ourselves the room to grow through challenges and failures; the room to test our ideas knowing that some will be winners though many of them may not. Too often, we bring our ideas to the market as a means of personal validation. We put it out into the world and, if it pops off, our egos are fed, we...

Thinking about premium pricing for your business? Let's dive into the benefits and pitfalls of this strategy. We’ll discuss why it's important to have a solid brand and demand before jumping in, and how to avoid common mistakes that can harm your business. Whether you’re considering premium pricing or just curious, this episode will give you some useful insights. Share your thoughts in the comment...

What if your next move completely changed the trajectory of your life? What if that one decision was the pivot point where everything shifted? This message is for those who feel called to something greater but find themselves hesitating at the edge of their potential. Boldness isn’t about being the loudest in the room—it’s about stepping forward in confidence, even when you feel outmatched or unqu...