The Brand Photographer's Lounge

So many photographers feel pressure to niche down...  to choose one industry, one type of client, one narrow lane. But what if that's not what actually creates confidence, consistency, or long-term sustainability? In this episode, I explore the difference between niching and developing a signature style , and why a recognisable approach can be far more powerful (creatively and commercially). Recor...

Client experience is one of those phrases that sounds good… but often gets oversimplified. In this episode, Amanda challenges the idea that client experience is just about how someone feels on the shoot day . Instead, she explores what really creates confidence, trust, and long-term loyalty; from the very first touchpoint, right through to delivery and beyond. You'll hear why repeat clients aren't...

At the start of a new year, pricing has a funny way of bringing up a quiet wobble. You might have already updated your prices. You might have hit publish on your shiny new price list. And yet… the moment that first enquiry lands, or someone replies with "I'll think about it" , everything suddenly feels a lot louder. In this episode, I'm talking about pricing confidence,  not from a "just charge mo...

This episode isn't a highlight reel. After a long pause from the podcast, I'm back with an honest, reflective conversation about what this year has really been like behind the scenes; the growth, the pressure, the things that quietly unravelled, and the lessons that only come when you stop pretending everything's fine. In this episode, I share what happens when success comes faster than sustainabi...

After an unplanned break from the mic, I'm back on The Brand Photographer's Lounge , and I'm keeping it real about why I pressed pause. In this episode, I open up about what pulled me away, the mindset hurdles that crept in, and the small but powerful shifts I'm making to bring more structure (and joy) back into my business. If you've ever felt stuck in the busy cycle of client work, or caught you...

In this episode of  The Brand Photographer's Lounge , Amanda shares the unexpected, middle-of-the-night idea that turned into one of her most successful offers to date. From shifting the way she approaches mini shoots to launching an annual pass that sold out in just two weeks, Amanda dives into the data-driven thinking, client behaviour insights, and timing strategy that made it all work. Whether...

Thinking about adding video to your photography services - but feeling overwhelmed by the tech, the editing, or just where to start? In this episode, Amanda chats with Vikki from Featured, an award-winning videographer and course creator, about breaking into video as a photographer. They explore what's really holding people back, how the industry is evolving, and why now might be the perfect time...

In this episode of The Brand Photographer's Lounge , Amanda is joined by her long-time friend, copywriter, client and fellow storytelling enthusiast, Chantelle Davison. From rabbit holes about wax seals to the power of vulnerability in content, this conversation unpacks why storytelling matters more than ever—for your copy, your photos, and your connection with clients. Chantelle shares her journe...

In this episode of The Brand Photographer's Lounge , Amanda is joined by Arif from AI Beauty Consulting, a master of romantic storytelling in sales. They dive deep into how emotional storytelling transforms the way we connect with clients, craft our marketing, and ultimately grow our businesses. From luxury perfume tales to heartfelt brand journeys, Arif shares how vulnerability, connection, and i...

What if the key to getting noticed by the media wasn't just about having great visuals, but about telling the right story? In this episode, I sit down with PR expert (and former photographer!) Nicola Rowley to dive into how photographers and business owners can use storytelling to land features, build credibility, and get seen in all the right places. We discuss the essential elements that make an...

What if you could make more money while working fewer hours? In this episode, I sit down with the brilliant Lisa Johnson—business strategist and the "Queen of Passive Income"—to talk about the game-changing power of recurring revenue. Lisa shares her journey from wedding planner to building a multi-million-pound business, the biggest mistakes entrepreneurs make when trying to create passive income...

In this vulnerable solo episode, I share an experience I never expected to have—letting a client down. As a brand photographer, my priority is always to deliver the best service possible, but sometimes life throws unexpected challenges our way. I open up about a situation that rocked me, how I handled it, and the lessons I learned about communication, contingency planning, and emotional resilience...

Your portfolio isn't just a collection of pretty pictures—it's your most powerful marketing tool. In this episode of The Brand Photographer's Lounge , I dive into the strategy behind building a portfolio that not only showcases your skills but actively attracts and converts your ideal clients. Whether you're just starting out or looking to refresh your existing portfolio, I'll share insights on ho...

In this episode of The Brand Photographer's Lounge , Amanda dives into the art of collaboration and why it's the secret ingredient to a successful brand shoot. From understanding your client's vision to balancing their ideas with your expertise, Amanda shares insights on creating a seamless, collaborative process that builds trust, reduces client nerves, and delivers impactful results. Whether you...

Welcome to 2025! In this first episode of the year, Amanda sets the tone with practical tips, inspiration, and a sneak peek at what's ahead on The Brand Photographer's Lounge . Whether you're looking to set meaningful goals, refine your business processes, or explore new ways to grow as a brand photographer, this episode is packed with insights to kickstart your year. Plus, Amanda shares her own 2...

As we wrap up the first season of The Brand Photographer's Lounge , Amanda reflects on the highs and lows of 2024, sharing the lessons she's learned and the wins worth celebrating. With 2025 on the horizon, this episode is packed with thoughtful insights on balancing growth and well-being, refining services, and setting the tone for a successful new year. Whether you're looking for inspiration to...

Are you ready to hit the ground running in 2025? In this episode, I'm sharing how you can use the quieter weeks of December to set yourself up for success in the new year. From reflecting on what worked in 2024 to creating intentional goals and streamlining your workflows, we'll cover the key steps to plan for a thriving business. I'll also explore the importance of balancing growth with creativit...

In this episode of The Brand Photographer's Lounge , we dive deep into what it truly means to work on your business rather than just in it. As creatives, it's easy to get wrapped up in client projects, editing, and day-to-day tasks, but carving out time for strategic planning is essential for growth, avoiding burnout, and setting a foundation for long-term success. Amanda shares her tried-and-true...

In this episode of " The Brand Photographer's Lounge ," Amanda delves into the similarities and differences between brand photography and wedding photography. Reflecting on her own transition from weddings to brand work, she discusses how both types of photography require building trust, capturing authentic moments, and telling compelling stories. Amanda shares insights on the detailed planning in...

Today, I'm so excited to introduce you to the amazing Charlotte Wibberley, an Evergreen, Launch & Funnel Strategist. In this episode, we dive deep into how photographers—and other service-based business owners—can set up evergreen systems that keep your business growing without burning out. We all know that being the bottleneck in our businesses is real, especially when we're constantly behind the...

In this episode of The Brand Photographer's Lounge , Amanda sits down with email marketing strategist Kirsty Bartholomew to dive into the power of email marketing for photographers. Kirsty shares her journey from travel blogger to email expert and explains why every photographer should have an email list. Together, they explore the essentials of building and nurturing an engaged email audience, th...

In this episode of The Brand Photographer's Lounge , I'm sharing my tried-and-tested strategies for managing multi-shoot days without burning out. Whether you're already familiar with back-to-back shoots or just starting to book them, I'll walk you through how I handle everything from client communication and scheduling breaks to staying hydrated and keeping my energy up. I'll also talk about the...

Join me on the Brand Photographers Lounge as I explore the diverse roles of brand photographers. Discover how photographers go beyond just taking photos to become brand strategists, marketing consultants, creative directors, problem solvers, and confidants. Learn why professional imagery is crucial for business success in areas like social media and websites, even without direct financial attribut...

Join Amanda as she interviews Helen Holt from Styled Home Studios. Helen and her friend Tamryn created a platform that connects photographers with curated locations for shoots, focusing on on-brand spaces. They delve into the significance of strategic location choices in brand photography and how their platform offers diverse locations, an hourly booking model, and upcoming features like maps and...

Today, we have a special guest, Tom Stanhope, who is not only a talented videographer but also an expert in the field of artificial intelligence (AI). In this episode, we dive deep into the positive impact of AI on various industries and how it can enhance productivity without replacing jobs.   Tom shares his experience using AI tools like ChatGPT and Airtable to streamline content creation. These...