Jonathan Glen

The Brand Or Bust Show

Business EN ↓ 6 episodes

You made it! Welcome to The Brand Or Bust Show presented by Canawrap. I am your host, Jonathan Glen. Here I excitedly blather on about all things to help you, my home service, trades and contractor business owner friends, the most effective way to position your business as the go-to service provider in your marketplace so you can catapult past your competitors, ooze value and kick the ass you want and see the success you work hard for and deserve! Subscribe, take notes, and implement; let's go!

Author

Jonathan Glen

Episodes

AI Slop Marketing Is Costing You Customers (Here’s What to Do Instead) 20.03.2026 10:31

In this episode of The Brand or Bust Show , I’m calling out something I keep seeing over and over again...businesses using AI in their marketing the wrong way - and it’s hurting them. I break down a real example of an ad I saw from a graphics company that used fully AI-generated visuals, voiceover, and vehicles, and explain why it immediately loses potential customers' trust. Here’s the thing...

Most businesses waste their vehicle wrap - Do this instead. 06.03.2026 13:28

Most businesses spend thousands of dollars wrapping their service vehicles… and then completely waste the opportunity. In this episode of The Brand or Bust Show , Jonathan Glen from Canawrap shares five practical ways to get significantly more value from your service vehicle wrap so it actually helps grow your business. A wrapped vehicle can generate tens of thousands of daily impressions while yo...

75 Hard, The Mental Discipline Program To Start 2026 With 02.01.2026 21:11

It’s January 1st and I wanted to kick off the year with something real. Not motivation. Not hype. Discipline. In this episode of The Brand or Bust Show , I break down 75 Hard and why it’s the one program I keep coming back to when I need to tighten my habits, sharpen my mindset, and get myself back on track. 75 Hard was created by Andy Frisella , and despite what people think, this is not a fitnes...

Why Listing Every Service on Your Van Is Hurting Your Business 20.10.2025 10:53

In this episode, I’m telling you a quick story from one of my (mulitple) early morning coffee runs that led me to spot the most cluttered service vehicle I’ve ever seen. No logo. No clear message. Just a wall of text listing 25+ services. And it reminded me how bad this mistake really is — and how often home service businesses make it. So I break down the top 3 reasons why putting a laundry list o...

10 Free Ways to Support Small Biz That Actually Make a Difference 09.04.2025 16:35

In this episode of The Brand or Bust Show , I’m flipping the script a bit. This one isn’t about brand strategy or brand positioning tips—it’s about something way more basic but just as powerful: supporting small and medium-sized businesses without spending a single dollar. I break down 10 ways you can show up for the business owners in your life—whether they're friends, family, or just local...

Episode 1 - Kinda? What colours to AVOID for your service vehicle wrap design. 25.03.2025 5:59

Hey there, folks—this episode is straight-up spontaneous 🤷🏻‍♂️, but it’s packing some seriously useful ammo for your branding arsenal. I’m talking about choosing the right base color for your home service business vehicle wrap—because you’re not trying to blend in, you’re trying to be remembered. If you’re ready to stand out and make sure every cent of your vehicle wrap investment counts, tune i...