The Brand Is You

Today I'm joining you from high in the hills of Vietnam where I've been in hibernation for the last two-ish weeks with my fam jam.  In this episode of The Brand is You we're diving into: -The biggest lessons I've gathered from almost a month of international travel with two young kids & how adventure impacts my work - My biggest takeaways from a week off social media (more to come on this in futur...

It’s day five of The Art of Social Media (TAOSM), and we’re talking SALES…but cool sales. Think fashun, darling.    First things first, if you have an aversion to selling, you may have PTSD from outdated bro marketing. For real. If you’re still trying to sell your work like a used-car salesman from the 90’s, you’re probably not going to score many easy-breasy-aligned-repeat-soul-client-buyers.   ...

It's that time again...and we're not skipping a *beat* with this episode! It’s day four of The Art of Social Media, and we’re diving into conversation about your brand identity.  The basics?  How you show up online will either attract or repel people.    Brands unknowingly misrepresent themselves all the time without knowing it…and it causes confusion for their audience, consumers & potential clie...

Welcome to day three of ‘The Art of Social Media’...you ready for this?    You babble, you stutter, you inject more adjectives into your 2200 character captions to make them *sound really good*…and yet, you never really get to the point, do you? Gulp.  Here’s the hard truth. When it comes to self-promotion and selling ourselves, most of us suck. Truly. We can sell the sh*t out of our friends' stuf...

Inside Day Two of The Art of Social Media, we’re taking up space online with a clear brand message & getting ridiculously confident about ONE THING that makes you, you.    This matters.    Why? Because if you want to influence people with your art, change lives with your story, and offer the masses your magic (read: sell your products & services) - then you’ve got to learn how to be The One. You’v...

Part of a killer brand is about establishing great relationships with your audience, and finding your forever people.  Many of us go about this the wrong way which creates burn out & creative fatigue by having us trying to compete with a robotic algorithm to become the "most popular & liked people on the internet". Ew.  Let's reframe this, shall we?  You can build a solid community of good humans...

“There’s something in you that comes alive when you actually commit to living” The hamster wheel of success is real no matter which way you spin it. From a cubicle to working in bed - hustling is hustling no matter how “vibey” your environment is. Take it from me. I know this all too well, and today we’re talking about: Becoming more alive in your life to expand your creativity & experience ease i...

Do you struggle with staying consistent in your brand & business? You're not the only one! Most entrepreneurs do.  The truth is...many of us are trying to keep up with the algorithm, rather than getting consistent *in our own way*.  The result of trying to maintain something you can't keep up with is both creation fatigue & burn out - two things that will ultimately do the opposite of what you're...

“Because we can buy anything we want whenever we want, you have to become an expert on what makes you valuable, desirable, and different from everyone else.”  Hi, friend! In this episode of The Brand is You, we’re diving into: What exactly a brand is and why it matters A product based brand vs a personal brand: What’s the difference? Why building a personal brand is essential if you want to be kno...

Hi, friend! Welcome to The Brand is You podcast, where I (a serial brand builder) will guide you to create a brand that feels like the most exciting, effortless & impactful part of your success. In these brief but bold conversations, I’m going to share my best brand advice with you in a very human way that you can grasp, integrate & experience for yourself. I can be a bit of a “football coach” whe...