The Brand Is You

Hi friends, I recently got a new tattoo with my dear friend @soft.natured and it was the best experience ever. I left her tattoo studio feeling beautiful, cared for, artistic & connected. It got me thinking about the POWER of a good client experience.  Listen to this episode to find out how you can curate a client experience that gets people talking about you, spreading the word about your work &...

In this episode you get a preview of the Golden Thread workshop.  Tired of wondering what your brand message *actually* is? Excited for deep clarity in what you’re saying - and why? After this workshop, you’ll finally understand ‘the golden thread’ throughout your messaging and create consistency in what you’re showing up to say online. Please note that this is a pre-recorded training. This worksh...

Hey friends! Comin' at ya with a BONUS episode of The Brand is You this week, and I'm super excited for this convo with you!  In this episode I share how I've been getting a little too comfortable lately and what I'm doing to support myself in making some changes.  I talk about: accountability, a conversation that I recently had with my own coach, what's standing in our way for creating more of wh...

Hi friends! This week I wanted to introduce a conversation I've been having a lot lately with clients & community.  It's the idea of staying in the creative process too long without following through with execution. For example - having the idea or concept for a project and spinning yourself in circles planning, thinking and perfecting the idea without making any tangible progress.  I use the anal...

In this episode you get a preview of the Brand Persona workshop.  We’re going to roll our sleeves up and get to work creating your:   Brand Goals outline for 2023 & aligned action plan  A defined Brand Personality that determines how your brand will be perceived in the year ahead (who are you now & how do you want to show up online?) What you're offering your clients & customers (the benefits of y...

Do you ever get tired of showing up to sell your own stuff as an entrepreneur? I did. I got tired of waking up everyday feeling like I had to SHOW UP to sell something that I wasn't even in the mood to TALK ABOUT! Well, this is part of what I discovered about good branding: it sells for you.  Listen to this episode to find out more about this topic, and grab my workshop 'Brands that Sell' to learn...

Friends! This is the recording of a free brand training I recently taught and I wanted to share it with you!  In this episode you’ll learn how to build a brand that connects & resonates with your audience to help you increase your impact and income! Enjoy. Join me for my next workshop, Brands That Sell, on May 24th from 11:30am-1:30pm PST! https://robyn-savage.mykajabi.com/offers/6iKykXdz/checkout...

Do you ever run out of things to say or feel totally uninspired? As a content creator and copywriter, it's my LITERAL JOB to stay inspired and open creatively. So, i have done a lot of research and work with my own process to discover what supports me most as a creative entrepreneur!  In this episode of The Brand is You, I'm sharing lots of creative hacks with you, and walking you through a realiz...

Many of us get distracted and lost in the land of possibility when it comes to building our brand and businesses. Endless to-do lists and the forever scramble to the top of Success Mountain... We lose track of our REAL job here...and this is it! Listen to this episode of The Brand is You podcast to find out what you're really doing here...and how do it well!  My belief is this: focus on this ONE t...

Can you guess the most common thing that stops most of you from STARTING?  It's YOU. It's your big emotions about what might happen if it doesn't work out,  It's your fear of being judged,  It's your need for things to be perfect,  It's your tendency to compare yourself to people who are already doing it "better" than you,  It's your addiction to getting more CLEAR than you already are.  It's you....

Entrepreneur life can feel a lot like a roller coaster, but there are a few things we can do to welcome stability and ease to the experience.  Two of those things I suggest are 1) a product suite, and 2) a pricing strategy. Why? Because eliminating some of the questioning energy and pressure from your business will reduce your mental load and overwhelm.  When you aren't overwhelmed - you produce h...

Do you know what it feels like to be in or out of alignment with your work? In this episode of The Brand is You, I'm sharing my personal opinion on "being in alignment with your work" and what that feels like.  I think there's a misconception that being in alignment with your work means you LOVE everything that you're doing, but that's not necessarily true in my opinion. In this episode you'll fin...

How often should you be refining, changing or pivoting your brand? My opinion is often. Dive into this episode of The Brand You to discover whether you’re due for a mini brand makeover! If you're ready to move through some of these BIG things with a coach & community that can support you and give you helpful cues you need to keep going...you've found the *perfect* place. We begin The Branded Maste...

There's no doubt about it, disappointment is inevitable on the entrepreneurial path, and it can be big enough to stop you. In this episode of The Brand is You podcast, I'm sharing a strategy to manage disappointment without bypassing it, so that at best, it slows you down but doesn't stop you from chasing your dreams! I share a (very!) recent disappointment that I experienced in my own business, a...

In this episode of The Brand is You Podcast, I'm diving into my initial resistance around implementing a business model and what eventually convinced me to fall in love with the idea...*HINT* saving time and increasing profits ;)  I talk about different types of product suites and how constantly thinking up new things to sell & promote every month started to feel really draining for me creatively....

It's true that you can say ANYTHING online...but giving it context is what helps you build a strong brand message.  In this episode I'm giving you examples of HOW to give context to your content to add relevance and value to your brand. Sharing a random picture of your kids? No problem...follow the easy steps I share in this episode to tie it back into your core brand message and make it matter! ...

Does every social media post need to be a novel?  In this episode of The Brand is You, Robyn reframes the general belief that every piece of content needs to be super long & detailed in order to be effective & impactful!  Ready to change your mind about the way you write posts & show up online?  Let's dive in. Are you looking to create more consistency in how you show up online? Then The Content C...

It’s no joke juggling the ups and downs of life with the demands of growing a business. Seriously. It’s next level… And I am determined to do both with an element of grace.  I don’t want a business that diminishes the amount of joy I experience in my life…(burn out will do that to you)… and I’m equally devoted to growing a business that helps as many people as possible and supports my lifestyle. T...

In this episode of The Brand is You podcast, we're diving into a key element of your brand's success that isn't talked about very much.  Everyone wants their brand to be creative & recognizable but what we don't talk about is the level of repetitiveness & consistency that's required to get you there...and what that means for YOU - the creator!  In short, it means being willing to get bored. To sta...

Hi friends! This week, I got such a great question in my DM’s that I thought it was worth answering publicly with you! The question was this: is figuring out social media really worth the time, energy & money? In this episode: - I share my perspective on using social media to support your work  - I offer you a strategy that could invite ease into the way you use social media  - Talk about when soc...

In my opinion, this episode should be the prerequisite to building a personal brand. You are not meant to narrow yourself down to fit into a niche - you are meant to BE the niche. Inside this episode, I talk about: The limitations of a niche... The reality of your skillset being oversaturated... And the power of branding YOU so clearly & impeccably, that you become the niche. This episode is passi...

The question is always the same: how often do I need to show up? Should the brand be my name? How much of my personal life needs to be IN my brand? Do I need to tell my whole story? In this episode of The Brand is You podcast, I'm sharing my opinion on determining the size of your online presence. This episode will help you determine whether you're building a full on personal brand (think The Trum...

Imagine the most monotone person you know sharing an inspirational quote with you...and then imagine someone hilarious delivering a piece of important news.  While the information you're hearing is the SAME, the way in which you hear it is different.  The tone of a voice, the way something is spoken, the words, the punctuation...it all contributes to a brand's tone.  Even more importantly, the way...

Recently, I received some negative feedback on a workshop I hosted, which is perhaps every entrepreneur's worst nightmare (especially if you're a recovering perfectionist, like me!) Can you relate?   While we may *dread* negative feedback, it's inevitable if you plan on being in the entrepreneurial game for the long run. So, I'm here to help you navigate those tough moments to turn them into posit...

In this episode of The Brand is You podcast, we’re talking brand strategy, spaciousness, strategic planning and vision for the year ahead! Hello 2023!  Let’s party in this episode, I offer you a massive reframe for “problems” in business that will support you through challenges I share the more important thing I feel you could do for your brand this year  I dive into the separation between you and...