The Brand Forum

Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus-one) sit down with Alyssa Collier, Brand Marketing Leader at Etsy, to explore how brands can stand out in a world of shrinking attention spans and endless content. Alyssa shares insights on psychographic marketing, social-first strategies, seller storytelling, cul...

In this episode of The Brand Forum, Ollie CMO Allison Stadd joins Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus-one) to discuss building authentic brands in an AI-driven world. From leading marketing at Shake Shack, Sweetgreen, BarkBox, Stella Artois, and Shipt to driving Ollie’s "Feed the Obsession" campaign...

Blair Brady, Co-Founder and CEO of WITH, joins Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus-one) to discuss the invisible work of leadership, building effective leadership narratives, balancing brand and performance marketing, and navigating AI-driven organizational change. Learn how today's marketing leader...

Linda Bethea joins Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus-one) on The Brand Forum to share lessons from leading some of the world’s biggest food and beverage brands, including Lay’s, Captain Morgan, Activia, and Danone North America. From brand positioning and storytelling to AI search, consumer behavi...

At Marketecture Live III in New York City, Caiti Donovan, Head of Growth Strategy, WNBA, joined Damian Garbaccio, Chief Commercial and Marketing Officer, Affinity Solutions, to break down how women’s sports fans are reshaping culture, commerce, and brand strategy. From first-party data to fan segmentation and the rise of purpose-driven fandom, this conversation dives into how the WNBA is building...

Molly Hjelm, Corporate Vice President of Retail Media at Ace Hardware Corporation, joins Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus-one) to share how she built Red Vest Media from the ground up. She dives into the power of first-party data, the strength of Ace’s co op model, and how local personalization c...

At Marketecture Live III in New York City, Harry Kargman, Founder and CEO of Kargo, sat down with Julie Rice, Chief Experience Officer at WeightWatchers, to explore how legacy brands can evolve in a rapidly changing world. From the rise of GLP-1 medications to the role of AI in personalization, Julie shares how WeightWatchers is blending behavioral science, community, and technology to drive real,...

At Marketecture Live III in New York City, Phyllis Rothschild, Chief Marketing Officer from Pete & Gerry’s Organics, joined Jenny Rooney, Chief Brand and Community Officer from ADWEEK, to unpack how a commodity product like eggs can be transformed into a premium, purpose-driven brand. From leveraging consumer trends in health, sustainability, and animal welfare to simplifying messaging and embraci...

Catherine Pinkham Berger, VP of Marketing Transformation & Services at Grupo Bimbo, joins Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus-one) to break down what it takes to evolve iconic, household brands in a rapidly changing consumer landscape. From balancing data and storytelling to managing a massive portf...

At Marketecture Live III in New York City, Tim Ellis, Chief Marketing Officer, NFL, and Brandon Marshall, NFL veteran and Founder of I Am Athlete, unpack how the league transformed its image during one of its most challenging eras. From rebuilding trust and embracing player stories to launching impactful programs like “My Cause My Cleats,” this conversation explores the power of authenticity, conv...

At Marketecture Live, Jeremy Bloom, CEO of Marketecture Media, joins Molson Coors Chief Marketing Officer Sofia Colucci to break down how to measure creative effectiveness that drives real business results. Learn the MUSCLE framework, plus Miller Lite and Blue Moon case studies. Takeaways Creative effectiveness should drive business outcomes, not just awards or buzz Molson Coors defines success as...

Ron Amram, Global Head of Media at Mars and former Heineken media leader, joins Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus-one) to unpack what brand building looks like heading into 2026. Ron explains how marketing has become more complex due to fragmentation and disconnected measurement, and why winning n...

In this episode of the Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) are joined by Ajinkya "Jinx" Joglekar, a seasoned marketer with experience at Sling, Dish, and Comcast. This conversation explores the intersection of brand marketing and performance, emphasizing the importance of understan...

In this episode, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) engage with Dea Lawrence, Chief Operating Officer and Chief Marketing Officer of Variety, discussing the brand's rich history and its evolution over 120 years. Dea shares insights on her dual role, the importance of staying true to the brand'...

How does a 50-year-old gaming icon like Atari stay relevant in today’s fast-paced creative landscape? In this episode of The Brand Forum, hosts Jeremy Bloom  (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Tim Lapetino, Creative Director at Atari and author of The Art of Atari, to explore how timeless bra...

Join hosts Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) on the Brand Forum as they dive into the inspiring story of Loren, founder of Sweet Loren's. From battling Hodgkin's lymphoma at 22 to revolutionizing the cookie dough industry, Loren shares her journey of resilience, innovation, and authenticity....

Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) engage with Vinny Rinaldi, Vice President, Media & Marketing Technology at The Hershey Company, a leading figure in the marketing world, to explore the delicate balance between performance marketing and brand building. Vinny shares his insights on leveraging...

In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) speak with Amy Benford, Head of Integrated Marketing for North America at Colgate-Palmolive. Amy walks us through her multifaceted career, from HBO to Campbell’s to leading marketing for some of the most recognizable CPG br...

In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Lisa Perez, Vice President and General Manager of Marketing at Bayer. Lisa shares her experience leading well-known brands like One A Day, Flintstones, Aleve and Midol, and how her team keeps those brands rele...

In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Zach Lain, Head of Media Strategy and Investment at PepsiCo, to explore what it takes to build brand love in a culture-led, Gen Z-driven world. Zach pulls back the curtain on how PepsiCo’s media approach goes...

In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Brad Feinberg, VP of Media, Digital, and eComm at Molson Coors, to talk about what it takes to evolve iconic brands in a modern marketing landscape. With nearly 30 years in the industry (16 of those at Molson...

In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Natasha Shaikh, VP and Head of Paid Media at Wells Fargo. Natasha brings a sharp, no-nonsense perspective on what’s real (and what’s rebranded) when it comes to AI in marketing. She shares how marketers can cu...

In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (marketing executive) sit down with Sarah Harms, VP of Ad Measurement and Marketing at Roku, to unpack what it takes to build a modern brand inside one of the most complex ecosystems—streaming television. Sarah shares what makes Roku more than just a TV device, how her team translate...

In this exciting second episode of Marketecture’s The Brand Forum, hosts Josh Palau and Jeremy Bloom sit down with Erika Lamoreaux, one of the driving forces behind Workday’s renowned brand strategy. Discover how Erika and her team leverage Workday’s forward-thinking culture to deliver meaningful experiences for both customers and employees. From adopting fresh brand perspectives to navigating the...

Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens. In our inaugural episode, Josh and Jeremy sit down with Alex Birchmeier of Conagra Brands. Alex talks through testing new channels, pushing new boundaries, and all in all how he balance...